LINEN, _GREEN _EUROPEAN _INNOVATIVE THE FIBRE OF THE FUTURE

LINEN | 38 000 YEARS OF INNOVATION

CONSUMER GLOBAL TRENDS

EUROPEAN LINEN: THE PERFECT ANSWER

TO GO FURTHER…

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LINEN 38 000 YEARS OF INNOVATION

EXPORT SUCCESS

8,000 BC_PHOENICIA

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LOHAS & EUROPEAN TOUCH !

FIBRE OF EXCELLENCE

5,000 BC_EGYPT

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PARIS, NY, MILAN

FIBRE OF PERFORMANCE

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300 BC_ALEXANDER THE GREAT FLAX COMPOSITES

LOCAL KNOW HOW

100 BC_JULIUS CAESAR

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EUROPE, WORLD LEADER

• 80% of world fibre production • Innovation leader in spinning, weaving, knitting, finishing,...

TRENDSETTER

LIN-GERIE_LIN & SILK…

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THE KNIT REVOLUTION !

INNOVATION

WASHED LINEN SUCCESS

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ECO-FINISHING

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INNOVATION

OUTDOOR LINEN FLAME-RETARDANT LINEN

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INNOVATION

CREASE-RESISTANT WATERPROOF WINTER LINEN

CONSUMER GLOBAL TRENDS

CONSUMER GLOBAL TRENDS

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Generation Z, borne between mid 90’s and mid 2000’s is expected to be more environmentally responsible and play a greater role in household purchase decisions. GRAIL RESEARCH 2010

Japan: ‘Setsuden’, short for setsuyaku (saving) and denki (electricity) is the new keyword in Japan, whose summer is particularly warm and humid. Linen demand is expected to rise…

Source: GRAIL RESEARCH 2011

CONSUMER GLOBAL TRENDS

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“ We have begun to see an increasing demand for products with strong ‘eco-friendly’ added values. Linen is perfectly in line with this movement, which goes beyond just a trend in the luxury market.”

Helen Lambert, CEO of Lambert Associates, buying office for BERGDORF GOODMAN, NEIMAN MARCUS, LANE CRAWFORD.

EUROPEAN LINEN, THE PERFECT ANSWER

GREEN FIBRE OF THE FUTURE

• NO ARTIFICIAL IRRIGATION -just rain

• CARBON SINK - 333 000T/year

• 7 YEAR CROP ROTATION

• LITTLE PESTICIDE OR FERTILISER

• NO DEFOLIANT

• NO GMOs

• FIBRE = AN ENTIRELY NATURAL & MECHANICAL PROCESS

• NO WASTE the whole plant is used

EXCEPTIONAL PROPERTIES

• THERMOREGOLATOR: breathing in summer, insulating in winter

• ABSORBENT: 20% of its weight without feeling damp

• EASY TO CARE FOR : even more soft & supple with washing

• DYE AFFINITY: excellent dye absorption for deep and vibrant colours

• STRONG AND RESISTANT

HEALTHY FIBRE

• ANTI-STRESS linen ensures mental and physical relaxation.

• ANALLERGIC linen protects the skin

• CURATIVE seeds: anti-inflammatory virtues & Omega3

• AN ECOLOGICAL NICHE linen helps the feeling of wellbeing, pre-condition for sleep

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LOCAL AND TRACEABLE

LOCAL = PROXIMITY

• European know-how & jobs

• Socially responsible: wages, health & safety

• Minimal carbon footprint

• Excellence, innovation & service

TRACEABLE

CLUB MASTERS OF LINEN The guarantee of excellence and traceability 100% Made in Europe from plant to yarn to fabric.

TO GO FURTHER…

INFORM

DEFEND

PROMOTE

DEDICATED TOOLS

FROM COLLECTIVE TO INDIVIDUAL SUPPORT

• BE LINEN European programme

• Events

• Public & Press Relations

• Trade Shows

• Trainings

• Bast Fibre Authority

• Trends

• Linen Dream Lab

• …

INFORM | SPECIFYERS TRIPS For journalists, designers, buyers, retailers…

INFORM | ON-SITE TRAININGS For: brands, buyers, retailers, department stores,…

INFORMARE | kit di formazione dedicato INFORM | DEDIACTED TRAINING KITS

LINCROYABLE RÉCOLTE PARIS

PROMOTE | PUBLIC EVENTS

LINCREDIBILE RACCOLTO FIRENZE

PROMOTE | PUBLIC EVENTS

LINEN LUX

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