Digital Velocity 2014: "Rolling Tealium Out Across a Global Organization"
Lindsay McEwan VP General Manager EMEA - Tealium
-
Upload
mobile-marketing-magazine -
Category
Mobile
-
view
48 -
download
0
Transcript of Lindsay McEwan VP General Manager EMEA - Tealium
© 2016 Tealium Inc. All rights reserved. | 1© 2016 Tealium Inc. All rights reserved. | 1
The Six Degrees of Consumer SeparationConnected by Mobile
23rd March 2017Lindsay McEwan, VP & General Mgr, EMEA
© 2017 Tealium Inc. All rights reserved. | 2
© 2017 Tealium Inc. All rights reserved. | 3
Website Engagement
Mobile Proximity
© 2017 Tealium Inc. All rights reserved. | 4
Mobile Site Engagement
Mobile Everywhere
© 2017 Tealium Inc. All rights reserved. | 5
Customer Service Centre Engagement
© 2017 Tealium Inc. All rights reserved. | 6
Mobile App Engagement
Behaviours Beyond Marketing
© 2017 Tealium Inc. All rights reserved. | 7
In Branch Engagement
Personalised
© 2017 Tealium Inc. All rights reserved. | 8
Leveraging iBeacons for Engagement
© 2017 Tealium Inc. All rights reserved. | 9
© 2017 Tealium Inc. All rights reserved. | 10
Stitch Unknown & Known Together
© 2017 Tealium Inc. All rights reserved. | 11
Interacting with Anonymous Visitors
Mystery Man’s Badges Completed mortgage
assessment online
Mobile App Visit –Multi-Device
Stitching
Removed from retargeting
Manage My Application email sent, with
personalised messaging
Returns to Mobile App to check latest
pricing. Visit is Personalised
Display Retargeting initiated. Desktop
viewed, not clicked
Branch Visit, Mortgage application
submitted
?
© 2017 Tealium Inc. All rights reserved. | 12
Interacting with Anonymous Visitors
Checks account on Mobile
Researches on Desktop
Uses comparison sites
Speaks to an advisor before converting
Mystery Man’s BadgesMobile App Visit –
Multi-Device Stitching
Removed from retargeting
Returns to Mobile App to check latest
pricing. Visit is Personalised
Display Retargeting initiated. Desktop
viewed, not clicked
Completed mortgage
assessment online
Branch Visit, Mortgage application
submitted
Manage My Application email sent, with
personalised messaging
© 2017 Tealium Inc. All rights reserved. | 13
Cross-device level Data
© 2017 Tealium Inc. All rights reserved. | 14
Connected Experiences & Universal Data Access Has an important benefit, providing...
© 2017 Tealium Inc. All rights reserved. | 15
Create a Value Exchange
© 2016 Tealium Inc. All rights reserved. | 16© 2016 Tealium Inc. All rights reserved. | 16
Time for Questions
23rd March 2017Lindsay McEwan, VP & General Mgr, EMEA
© 2016 Tealium Inc. All rights reserved. | 17