Lindsay Calhoun Graphic Design Portfolio

Lindsay Calhoun

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Top Paw

The Nook

Jillian’s Edible Rice Baking Cups

Absolute Comedy

Poison Pepper Company

The Women’s Press

Maid of the Mist

Wine Spectator

ASPCA - Factory Farming

Lithe

Table of Contents

4

Top PawBranding

Branding solution for PetSmart® house brand dog shampoo, Top Paw.

In PetSmart’s mission statement, they wisely acknowledge that in every transaction they make there are two customers who deserve superior service: the pet and the pet owner. While their house brand line of dog shampoo, Top Paw, was widely reviewed online as a high performing and effective product line, their brand identity and packaging failed to reflect the product quality. The design felt dated and had almost a clinical feel, and the bottles were poorly designed for a person with wet hands trying to control a dog. The design solution gives a superior product to both the dog and the owner: the dog has a great and effective shampoo and the owner has a functional product that looks like a boutique

product for the house brand price. Simplifying and modernizing the brand gives the product a cleaner, more fun identity. Adding a pump dispenser and a handle allows dog owners to hold both their dog and the bottle. Each product in the line was also assigned a unique color identity for easy differentiation for multiple dog owners with multiple different shampoo needs. Finally, the redesign reflects the dog owner’s desire to pamper their dog, even if they are shopping on a budget. This rebrand solution will enable Top Paw to compete with the more expensive luxury dog care products and, by doing so, further their desire to bring superior service to both the pet and the owner.

5

Top View of Pump Bottle

Top Paw

6 Top Paw

Logo

7Top Paw

Front Bottle Label

8 Top Paw

Back Bottle Label

9Top PawFront of Bottle

10 Top Paw

Front of Bottles

11Top Paw

Back of Bottles

12 Top Paw

Top of Bottles

13Top Paw

Top PawDog Washing Kit

14 The Nook

The Nook RestaurantBranding

Branding solution for The Nook restaurant including menu, website, and miscellaneous restaurant items.

T h e Nook res ta u ra nt i s a s m a ll , “h ole- i n- th e- wa ll” res ta u ra nt th at featu res a u ni qu e com b i nati on of a p rofes s i ona lly tra i ned chef wi th a “comfor t food” m enu a nd atm os p here. Howev er, th ei r cu r rent bra ndi ng di d not reflect thi s blend of elev ated food qu a li ty a nd prep a rati on wi thou t b ei ng ov er ly fu s s y. For i ns p i rati on on s olv i ng thi s des i g n p rob lem, i t wa s i mp or ta nt to cons i der the defi ni ti on of a nook , whi ch i s “a cor ner or reces s that p rov i des s eclu s i on a nd s ecu r i ty” . T h e s olu ti on ta kes a dv a nta g e of th e

cozy feel implied by the name “The Nook” with a clean and bright overall color tone with pops of purple and green, and gives The Nook a unique shape that both gives the name its own “nook” shape to sit in for the logo and provides a modern custom pattern to be used throughout the restaurant branding. The simple, unfussy yet elevated brand identity is carried through from the menu to the website with clever menu section headers, s imple layouts and consistent application of branding elements.

15The Nook

16 The Nook

Logo

17The Nook

LET’S GET STARTED

PARMESAN FRENCH FRIES Fresh Idaho potatoes hand-cut and baked in Parmesan cheese, mild Cajun seasoning and olive oil

3.50

BEER-BATTERED ONION RINGS Vidalia onions cut thick and lightly battered in Sam Adams Boston Lager

4.50

SPINACH AND ARTICHOKE DIP Our secret recipe coupled with house-made pita chips

6.00

JALAPENO POPPERS Jalapeños and cream cheese deep-fried and served with a creamy ranch dipping sauce

5.50

CHICKEN FINGERS White meat chicken served with barbecue, creamy ranch, honey mustard, and chipotle mayo dipping sauces

6.50

RABBIT FOOD

WEDGE SALAD Wedge of iceberg lettuce served with fresh tomatoes, crumbled bacon, chopped egg and blue cheese dressing

4.50

CHOPPED CHICKEN CEASAR SALAD Grilled chicken on romaine lettuce with house-made croûtons, parmesan cheese and ceaser dressing

7.50

SOUTHWEST BARBEQUE CHICKEN SALAD Grilled chicken tossed with corn, tortilla strips, onions, bell peppers, tomatoes and barbecue ranch dressing

8.50

HOUSE SALAD Iceberg lettuce, cheddar cheese, cherry tomatoes, cucumbers and the dressing of your choice

3.50

SOUP OF THE DAY Our soups change daily, so be sure to ask your server!

3.50

THIRD COURSE IS THE CHARM

TBLA SANDWICH Turkey, bacon, lettuce and avocado on toasted rye bread with dill mayo, french fries and a sweet pickle

8.50

PHILLY CHEESESTEAK The traditional Philadelphia style cheesesteak served with french fries

9.50

CHIPOTLE CHICKEN PASTA Penne pasta with chipotle-seasoned chicken strips, tomatoes, peas and a creamy parmesan sauce

11.50

HERB ROASTED CHICKEN Half chicken roasted in our herb rub with seasonal steamed veggies and whipped potatoes

12.50

PEACH-GLAZED PORK CHOPS Pork chops grilled in a sweet peach glaze served with seasonal steamed veggies and whipped potatoes

12.50

A LITTLE CHEESE WITH THAT WINE

HOUSE WINES Reds: Pinot Noir, Cabernet Sauvignon, Shiraz, Merlot Whites: Chardonnay, Pinot Grigio, Moscato, Prosecco

5.00 Glass10.00 1/2 Liter

15 Bottle

BOTTLED BEER Domestic: Sam Adams, Budweiser, Bud Light, Miller Light, Yuengling, Shocktop Imported: Corona, Corona Light, Stella Artois, Guiness, Heineken, Heineken Light

3.50 Domestic5.00 Imported

CHEESE PLATE AND WINE Your choice of wine bottle and a selection of cheeses, preserves and breads

20.00

COFFEE AND A SELECTION OF PASTERIES A coffee carafe served with a daily selection of cookies, brownies, truffles and other pasteries

10.00

OTHER BEVERAGES Sparkling Water, Coke Products, Milk, Coffee, Iced Tea, Hot Tea (Black)

1.50

WHO WE AREnook: (n) a hidden or secluded retreat, esp. one offerine security and peace

At The Nook, we strive to embody the definition of a nook: a treasured spot to relax and get away from the stresses of life. Our

casual comfort food menu was designed to be simple yet satisfying, with a healthy twist. We are family owned and

operated, and hope to make you feel like a part of our tradition. If there is anything we can do to improve your experience, please

let us know.

©The Nook 2013 31 Center Street Jupiter, FL 561.747.9243 ©The Nook 2013 31 Center Street Jupiter, FL 561.747.9243

Menu

18 The Nook

Website Homepage

19The Nook

Website Menu

20 The Nook

Website About Us

21The Nook

Placemat

22 The Nook

Mug

23The Nook

Takeout Bag

24 Jillian’s Edible Rice Baking Cups

Jillian’s Edible Rice Baking CupsBranding

Branding and packaging for Jillian’s Edible Rice Baking Cups, a young startup company.

Ji l l i a n’s E di b le Ri ce Ba k i ng C u ps i s a b ra nd new s ta r t u p com p a ny that m a kes ba k i ng cu ps ou t of r i ce p a p er. For the ti m e bei ng , thei r focu s i s to ta ke a dv a nta g e of th e recent cu p ca ke trend a nd ma r ket thei r p rodu ct to do-i t- you r s elf m other s of you ng ch i ldren wh o a re look i ng for a fu n, create, les s m es s y wa y to s er v e cu pca kes at p a r ti es or ev ents . Howev er, i t wa s i m p or ta nt that the bra nd not enti rely p i g eon h ole i ts elf i nto a “cu pca ke only” p rodu ct to p rov i de the bra nd long ev i ty ev en a fter the cu p ca ke trend beg i ns to fa de. A s a s olu ti on, th e log o i s type ba s ed wi th s m a ll deta i ls that a re remi ni s cent of a ca ke decorati on wi th ou t bei ng too l i tera l a nd i t featu res th e ba k i ng

cups themselves integrated into the typeface. It was important to retain the word rice for product differentiation; there is a similar product emerging in the market but i t is not gluten-free l ike Jil l ian’s Edible Rice Baking Cups. While the name is rather long, providing text hierarchy with the focus on the name “Jil l ian” breaks up the leng th. Research showed that there are several “muffin t in recipe” cookbooks already on the market , so integrating an unexpected recipe that can be made using the baking cups into a removable card on the bottom of the container will give customers new reasons to continue buying Jil l ian’s Edible Rice Baking Cups.

25Jillian’s Edible Rice Baking Cups

26 Jillian’s Edible Rice Baking Cups

Logo

27Jillian’s Edible Rice Baking Cups

Packaging

Recipe

3 cup(s) chopped broccoli florets1/2 cup(s) diced broccoli stems, tough outer skin peeled

off2 cup(s) sliced mushrooms of choice

1 shallot, chopped2 clove(s) garlic, minced

4 large whole eggs3 egg whites

1 cup(s) grated Gruyère , or other mild Swiss-style hard cheese

Juice of 1/2 lemon1 tablespoon(s) fresh thyme, or 1 teaspoon dried thyme

2 teaspoon(s) grainy or Dijon mustard 1/4 teaspoon(s) red chili pepper flakes

1/4 teaspoon(s) salt

Preheat oven to 375 degrees F. Heat 1 tablespoon oil in a large skillet over medium heat. Add broccoli florets, broccoli stems, mushrooms, shallot,

and garlic; cook 5 minutes. In a large bowl, beat together eggs, egg whites, cheese, lemon juice, thyme, mustard, chili flakes, salt, and pepper. Stir in broccoli mixture. Divide mixture among 10 medium-sized greased or paper lined muffin cups and bake for 20 minutes, or until eggs have

set. Let cool several minutes before unmolding.

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Absolute ComedyBranding

Branding for Absolute Comedy, a comedy club with locations in Ottawa and Toronto.

L o ca l c o m e d y c l u b s h a v e a r e p u t a t i o n o f b e i n g d a r k , s o m e w h a t c h e e s y d i v e s ; A b s o l u t e C o m e d y m a n a g e s t o b e a l l o f t h e s e t h i n g s a n d t u r n i t i n t o a g o o d t h i n g . A b s o l u t e C o m e d y i s a k i n d o f i n s t i t u t i o n i n t h e O t t a w a a n d To r o n t o a r e a , e s p e c i a l l y fo r t h e c o l l e g e a g e k i d s l o o k i n g fo r a n a l t e r n a t i v e t o t h e t r a d i t i o n a l m o v i e o r b a r s c e n e . R e s e a r c h i n t o t h e t a rg e t a u d i e n c e r e v e a l e d t h a t m a n y o f t h e 2 0 s o m e t h i n g s t h a t f r e q u e n t A b s o l u t e C o m e d y l i ke t o a t t e n d s h o w s a s a w a y t o s t a r t o f f a n i g h t o u t . It w a s

i m p o r t a n t t h a t t h e b ra n d i n g s o l u t i o n r e p r e s e n t a l l o f t h e s e t h i n g s . T h e l og o i t s e l f t a ke s a d v a n t a g e o f t h e a b s o l u t e v a l u e s y m b o l s t o a d d a b i t o f h u m o r. T h e c o l o r s a r e b o l d a n d s o m e w h a t o f f b e a t , l i ke t h e s t a n d u p c o m e d i a n s A b s o l u t e C o m e d y i s fa m o u s fo r, a n d t h e p l a c e m a t s b r i n g t og e t h e r s o p h o m o r i c d r i n k i n g h u m o r a n d a g r e a t t i m e k i l l e r w h i l e w a i t i n g fo r a s h o w t o s t a r t . A s a t o t a l i d e n t i t y, t h e b ra n d i n g b r i n g s a f r e s h a n d y o u n g fe e l t o t h e e x p e r i e n c e t h a t m a t c h e s t h e a u d i e n c e o f A b s o l u t e C o m e d y.

29Absolute Comedy

Welcome to

Why don’t you take this moment to pre-apologize to all the people you’re

going to drunk text later.

30 Absolute Comedy

Logo

31Absolute Comedy

Coaster

32 Absolute ComedyCalendar

33Absolute Comedy

Here’s a game of tic-tac-toe to keep you occupied for

the next 5 seconds

Welcome to

Why don’t you take this moment to pre-apologize to all the people you’re

going to drunk text later.

Placemat

34 Absolute Comedy

Beer Glass

35Absolute Comedy

Tee Shirt

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Poison Pepper CompanyBranding

Branding and packaging for Poison Pepper Company, an online-only hot sauce company.

Poi s on Pepp er C om p a ny i s a s ma ll , onli ne order only hot sa u ce com p a ny that ha s won a wa rds at h ot sa u ce conv enti ons a cros s th e cou ntr y. T h ei r cu r rent log o a nd bra ndi ng i s wor k a ble for a s m a ll com p a ny, b u t needs a n u pg ra de a s th ey b eg i n g rowi ng i nto a leg i ti m ate comp a ny a nd di s tr i bu ti ng thei r p rodu ct on a la rg er sa le . T he com p a ny na me prov i des a g reat

jumping off point , and packa ging the hot sauce l ike a poison rather than a traditional hot sauce emphasizes the uniqueness of the product and implies that “the hot sauce is so hot i t ’s l ike poison”. The hot sauce/poison analog y continues throughout the brand and to the logo, for an overall grung y and poisonous effect that appeals to the “hotter is better” clientele.

37Poison Pepper Company

38 Poison Pepper Company

Logo


Poison Pepper Garlic

Habanero

This Lethal Combination of Garlic and Habanero Pepper

is made for those who prefer death by slow burn. Add to

Salsa, Marinades or hot wings - if you dare.

Pure Poison

The original poison that got us started. This toxic blend of habanero, garlic, orange

juice and capsaicin is

guaranted to become your favorite poison.

ToxicWaste

Our most deadly poison. Beware: the combination of habanero, pepper extract,

and orange juice concentrate is only for the masochisitic poison lover.

Bottle Labels

40 Poison Pepper Company

Bottle Front


Bottle Front

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Bottle Back


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Bottle Back


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The Women’s PressBranding

Branding and stationary for The Women’s Press, a feminist publishing company based in the UK.

The Women’s Press was established in 1978 and dedicates themselves to publishing incisive feminist fiction and non-fiction by women writers. They also like to focus on works that address contemporary, issue-driven works of fiction and non-fiction for young women. They are based in the UK, so it seemed relevant to draw inspiration from the time period of the mid to late 1800s, when women first began running printing presses (at least more openly). The symbol is of Celtic origins and represents the aspects

of the triple goddess: Maiden, Mother and Crone. Metaphorically speaking, these spirals represent the three phases of a woman’s life and strength, which seemed fitting for a feminist printing press interested not only in printing the work of older women but also educating and supporting younger generations. Ultimately, the older feel of the branding serves as a contrast to the modern aims of the company as a whole, and as an important reminder of the history of women’s rights and specifically women in printing.

45The Women’s Press

46 The Women’s Press

Logo


Jane Doe

(p) 212.555.5555

(e) [email protected]

(w) thewomenspress.com

Business Card

48 The Women’s Press

The Women’s Press 234 Smith Ave Brooklyn, NY (w) thewomenspress.com (e) [email protected]

Stationary


Fountain Pen

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Maid of the MistInfographic/Rack Card

An infographic and rack card for the Maid of the Mist, with information about the flow of water over Niagara Falls.

The purpose of this part rack card part infographic is both educational and keepsake for the passengers of the Maid of the Mist. One of the most memorable and exciting parts of the Maid of the Mist voyage is the copious amounts of water that rain down on guests, so it serves to reason that a waterproof rack card be provided both to pass the time while passengers wait to board and to pique the interest of children and field trips. Information is provided on the

amount of water, its many uses, and interesting information on the power of water in such a way that it can be kept as a souvenir. By making the paper waterproof, guests can even read the infographic while experiencing the very facts provided, which is a truly unique experience. Because of this, it was important to give the infographic itself a wet feel, so it can truly travel with guests during their Maid of the Mist ride and beyond.

51Maid of the Mist

52 Maid of the Mist Front

53Maid of the MistBack

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Wine SpectatorEditorial Design

A redesign of a high-end magazine for wine enthusiasts.

The subscribers of Wine Spectator truly embody the cultured upper class; their median household income is $177,039, 97% have taken a recent trip, 55% have a wine cellar, and 80% feel comfort and service are worth paying for when traveling. The more investigation that is done into the preferences and lifestyle of a Wine Spectator reader the more it becomes apparent that they are

interested in not only a magazine but also a visual and cultural experience that serves the dual purpose of educational and decorative. Therefore the magazine is a large 9 x 12 so it feels as though one is reading and displaying the latest trendy coffee table book rather than a monthly magazine. The layouts, text and photos chosen were inspired by this goal as well as the specific content.

55Wine Spectator

56 Wine SpectatorCover

57Wine Spectator

Table of Contents

58 Wine Spectator

59Wine Spectator

60 Wine Spectator

61Wine Spectator

62 Wine Spectator

63Wine Spectator

64 Wine Spectator

65Wine Spectator

66 Factory Farming

Factory FarmingAdvertising Design

An advertising campaign for ASPCA to spread factory farming awareness.

This anti-factory farming campaign was (hypothetically) sponsored by the ASPCA and intended not so much to deter the viewer from eating meat as to make them aware of the mistreatment of animals in factory farms. Ultimately, the goal was to show pictures of animals that have come from a factory farm and force the audience to connect the food they put into their mouth with those animals by visually juxtaposing them.

While some meat eaters may not respond to a simple plea for animal treatment, they often do respond to the idea that they are putting something “gross” or “dirty” into their mouths. The call to action is clearly to encourage meat eaters to look into organic and cruelty-free farming practices, but on a more subconscious level it is to create a mental association between “factory farming” and “disgusting”.

67Factory Farming

no matter how you look at it,eating factory farmed chicken

is disgusting.

Your chicken doesn’t have to come from a factory farm. To learn how to buy factory farm free, visit

www.aspca.org/factoryfarming

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69Factory Farming

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LitheTypeface Design

Typeface design of a delicate, organic and functional font.

L i t h e i s a n a d j e c t i v e t h a t m e a n s t h i n , s u p p l e a n d g ra c e f u l . W h i l e t h i s t e r m n o r m a l l y r e fe r e n c e s t h e h u m a n b o d y, i t s t i l l i s a p p r o p r i a t e a s a w o r d t o d e s c r i b e t h e i n t e n d e d fe e l o f t h i s t y p e fa c e . T h e g o a l w h e n b e g i n n i n g t h e d e s i g n w a s t o c r e a t e a t y p e fa c e

t h a t w a s d e l i ca t e , o rg a n i c a n d c o u l d b e u s e d i n a v a r i e t y o f a p p l i ca t i o n s . A b o l d v e r s i o n w a s a d d e d l a t e r, t h o u g h i t w a s i m p o r t a n t t o m a i n t a i n t h e o r i g i n a l d e l i ca t e a n d g ra c e f u l q u a l i t i e s o f t h e o r i g i n a l i t e ra t i o n o f t h e t y p e fa c e .

Lithe

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As a graphic designer, I use my passion for design to fuel my desire to find the best possible solution to any challenge, and to push myself to be a better designer every time I sit down to work.

Lindsay Calhoun Graphic Design Portfolio

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