Linda Greve Bendixen - Danish Research Network & UNI-C

Overview 9 - 10.30

• How to brand optical network? (Linda)• P2P (Simon)• Workshop • Discussion

Linda Greve Bendixen - Danish Research Network & UNI-C

How to Brand Optical Networking?

Linda Greve Bendixen - Danish Research Network & UNI-C

Agenda

• Where the Danish Research Network stand• How we handle PR and communication• The upgrade we stand before• How to brand optical network• Workshop and discussion: How do we make optical network

and P2P relevant and ’sexy’ to the user

Linda Greve Bendixen - Danish Research Network & UNI-C

Where the Danish Research Network stand

• We run the technical side of research network in Denmark

• We try hard to establish and maintain relevant services to the end user

• We are becoming more and more known in media and some circles of researchers

• Employees: 16 people, only tree working full time on the research network

Linda Greve Bendixen - Danish Research Network & UNI-C

How we handle PR and communication

• E-newsletter bi-monthly, soon also as RSS-feed• Press releases on larger events• Continuous contact to relevant media and journalists• Continuous contact to our network • News on the website• Annual conference - and attending relevant

conferences• Workshops and meetings

Linda Greve Bendixen - Danish Research Network & UNI-C

The upgrade we stand before

• Now: 2.5 G/sec on the backbone• Upgrade: Optical network with the possibility of

dedicated fibres between institutions etc.• We should have network by the end of 2007

Linda Greve Bendixen - Danish Research Network & UNI-C

How we could brand optical network

• Place articles in relevant media

• Make good cases in telemedicine and e-computing etc.

• Have sessions about lambdas on the annual conference

Linda Greve Bendixen - Danish Research Network & UNI-C

Now over to Simon and P2P