Lincoln Group Corporate Brochure

8/8/2019 Lincoln Group Corporate Brochure

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Insight and Influence.

Anywhere. Anytime.



We are

global visionaries,

bridging the culture gap

and creating unique

solutions for our clients

around the world.



Who we are

Lincoln Group is a strategic communications and public

relations firm that provides our clients with access to

cultures which have historically been difficult to reach

through traditional Western communications. Lincoln

Group is a pioneer in developing complex

communication strategies that break through geographic,

language, and cultural barriers. In addition, we are

experts at conveying messages effectively in emerging,

conflict or transitional regions.

What we do

Our expertise lies in providing insight to our clients in the

markets they wish to reach and the ability to influence

their target audiences.

Insight: Lincoln carefully collects and analyzes

information; we conduct intensive research, polls and

studies to develop actionable information which provides

high levels of situational understanding.

Influence: Lincoln affects outcomes by using a mix of

advertising, public relations, marketing, training and

specialty communications to influence the attitudes,

perceptions and behaviors of key audiences in

target countries.

Anytime, Anywhere: Lincoln delivers rapid,

sophisticated, and effective insight and influence services

anywhere in the world, but specializes in hostile and

challenging areas where we naturally thrive.

Our employees and consultants work around the world

in places such as Iraq, Lebanon, United Arab Emirates,

Afghanistan, Colombia, and Indonesia.

Our people

At Lincoln we understand the power of people.

That includes who we work with, partner with and

employ. The Lincoln team boasts a wide array of

professional specialists that range from cultural

anthropologists to videographers. This gives us a

unique competitive edge by providing in-depth cultural

understanding and maximization of local knowledge.

Lincoln Group employees are tenacious, loyal and

passionate about our work. Our diverse and

well-balanced team has unrivaled capabilities.

Our approach

A fresh and unconventional approach distinguishes our

corporate style. Seven components set Lincoln apart

from our competitors:

Community focused —We are willing to be in the heat

of the action, facing the tough problems. Our teams live

and work in areas of concentrated activity, and are

deeply committed to the long term.

Culturally sensitive — Essential for developing

successful relationships and changing attitudes;

we develop an intimate understanding of every foreign

culture we encounter.

Creative and entrepreneurial —We harness the

talents and ingenuity of international and local personnel

to provide our clients creative and timely solutions.

Confidential — Our professional staff is highly sens itive

to our clients needs for confidentiality.

Organizationally flexible — Our corporate culture is

conducive to creativity. Innovative and energetic, we

combine youthful, fresh ideas with seasoned wisdom.

We constantly use new ways

of thinking and technology to

solve your problems.

Effects based work —We create,

plan and execute innovative

solutions which provide measurable

results for our clients.

Lincoln Group employees

are passionate,

tenacious, and loyal.

Shaping Opinions.

Influencing Outcomes.

It’s what we do.



What we can do for you

Information Collection and Analysis: Recruit, train and

manage teams to collect, report and analyze social, cultural,

political, security, economic and other related information.

Polling, Surveys and Focus Groups: Conduct surveys and

focus groups to measure perceptions, awareness, education

and other aspects of targeted demographics.

Training: Provide training in public relations, advertising, and

media to clients who wish to extend organic capabilities. Lincoln

has the capacity to create curricula, deploy instructors and

support in any environment.

Strategic Communications: Develop a Strategic

Communications Plan addressing all outreach needs.

Public Relations: Develop a positive and lasting client image;

maintain and reinforce this image with advertising and other

communications strategies.

Advertising: Develop and produce influence concepts; media

placement, monitoring and effectiveness assessment.

Media Development: Produce video, print, audio, internet,

multimedia and branded products to support our clients

strategic communications plans.

Multimedia: Develop video and computer games, blogs, flash

media and SMS/MMS in support of your message.

Media Distribution / Placement: Strategically plan placement

and execute distribution of products effectively to ensure

maximum exposure.

Marketing: Design, produce and manage the distribution

of marketing materials for clients including, but not limited to,

branding and identification of potential key stakeholders

and supporters.

Event Planning: Plan and execute special events of all sizes

across the globe from conferences, seminars, and benefit

concerts to sport matches, upscale galas, and receptions.

Government Affairs: Organize and implement government

relations campaigns in Washington, D.C. in order to further

promote our clients interests.

Providing insight and influence

in even the most challenging and

hostile environments.

By working with

government, commercial

and not for profit clients,

Lincoln's expertise

encompasses a wide

range of industries.



Examples of our work

The following items show our depth and breadth of

professional experience. Our unique process allows

for highly varied, customized solutions.

Advertising: National Awareness

Print Campaign

Working with local audiences, we developed

hundreds-of-thousands of posters and pamphlets in

order to educate a national audience on the

developing issues of voting, democracy,

constitutions, pluralism and other messages. These

products were produced for four distinct audiences in

eight different languages and required a significant

degree of cultural understanding and creative

coordination in order to ensure timely production and

rollout of a national campaign.

Strategic Communications: Message in a Bottle

Our client requested an advertising campaign thatwould reach thousands of religious pilgrims. Working

with the client and target audience, we developed the

graphics and messages needed to communicate with

a foreign audience. Working with local bottling plants,

we developed tens-of-thousands of water bottles

with custom labels. We then distributed these

products across several cities and communities.

Information

Collection & Analysis:

Community Research

Our client was faced with the daunting task of

rebuilding a devastated economic and governance

structure encompassing a population of over two-

million people, two metropolitan

areas and hundreds of rural and

farming communities. Our client

engaged us to develop a framework

to analyze and measure local

population perceptions and attitudes

regarding the client’s work. Working with the client

and their constituents, we developed a strategy to re-

train local scientists and students and engage them

in a twelve month study that continues to provide

insight into local perceptions.

Public Relations: Scholar Fundraising Support

A philanthropic group required the development of

specialty marketing products which would be used

to promote scholarships among a national group of

high-school children. Working with the client

we developed branding and promotional items

to support several "game days" and fundraising

events, including a marathon.

Public Relations & Media Development: Video

Our client faced tremendous identity and public

confidence issues as they built up their internal

capacity to defend and protect their citizens. Lincoln

worked alongside the client

to develop the narrative,

graphics and final

documentary film required

to develop a truthful and

compelling visual storyabout the emerging

security forces.

Moving a

topical, t

series of

videos

helped

create

support

local effo

Careful

analysis

action pl

go into e

project wwork on.

Lincoln

created a

video

documen

of the

medical

relief effo

in Pakista



Media Development: Cartoons

Against Crime

Unlike your typical Saturday morning cartoon,

this animated series was developed to

highlight the personal suffering caused by

criminals and terrorists in our client’s nation.

This series uses dramatic recreations of

terrorist attacks and a simple, personalnarrative to bring home the threat to society.

This series was placed in local and regional

media, reaching millions of viewers.

Video: Fundraising

Awareness

Because Lincoln teams

were already on the ground

in Pakistan, we produced a

documentary portraying the

utter devastation and current relief effortsfollowing the massive earthquake. This video

served as a reminder to the international

community to continue their aid and to fulfill

their promises of support.

Marketing: Corporate Branding

Al Wathba is an import/export firm

specializing in petroleum chemicals and

industrial products. Working with the

principals and employees, we developed the

corporate branding needed for Al Wathba

to target European and other

Western companies.

New Media: Competitive

Internet Strategy

Our client faced a growing number of

competitors who used web sites, blogs and

other online tools to develop false and

inflated stories which harmed the client’s

reputation. Our analysts and media experts

developed recommendations to counter theonline threat and continued to monitor the

internet for new messages. Our development

team produced a professional online resource

which effectively conveyed our client’s

message and countered false rumors and

stories posted by the competition.

Media Planning & Strategic

Communications: Foreign Media

Faced with a dizzying array of hundreds of

print, broadcast and online news sources,our client needed assistance both with

message development and placement. We

were engaged to develop a media planning

approach and an 18-month strategy to tell

their story across a diverse group consisting

of dozens of different nationalities, ethnicities

and religious affiliations.

The breadth and depth of our

experience is matched only by our

familiarity with local cultures.

Lincoln Group

produced

a video

portraying

how Pakistan

still suffers

from massive

earthquake

damage



Lincoln Group.

Insight and Influence.

Anywhere. Anytime.

Madison Avenue Meets

Pennsylvania Avenue

Partners

Close-up Productions

Davinci Select Work

DJA & Associates

Global Risk

InFocusAsia

Mission Media

Oryx Communications

WVC3

Tim Kenney Marketing



801 Pennsylvania Avenue, NW Suite 325 Washington, DC 20004 USA

+1.202.595.1330

www.lincolngroup.com

Lincoln Group Corporate Brochure

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