LIM Presentation

8/3/2019 LIM Presentation

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ICICI Prudential Life Insurance Co. Ltd.ICICI Prudential Life Insurance Co. Ltd.

TITLE

A Study on Joint Venture, Key Competencies and

Distribution Models of ICICI PruLife

GROUP - 1


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About the CompanyAbout the CompanyJoint venture between ICICI Bank and Prudential plc

Began its operations in December 2000

Total capital infusion stands at Rs. 47.80 billion, withICICI Bank holding a stake of 74% and Prudential plcholding 26%.

Network of approximately 1,400 offices and over 1,75,0000 advisors, as at June 30, 2011.


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PromotersPromotersICICI Bank

India's largest private sector bank

The second largest bank in the country with consolidatedtotal assets of over US$ 100 billion as of March 31, 2010.

ICICI Banks subsidiaries include Indias leading private

sector insurance companies and among its largestsecurities brokerage firms, mutual funds and privateequity firms.


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Prudential Plc

Established in London in 1848

It is an international retail financial services groupwith significant operations in Asia, the US and theUK.

It is one of the best capitalized insurers in the worldwith an Insurance Groups Directive (IGD) capitalsurplus estimated at 3.4 billion (at 31 December2009).

Prudential is a leading life insurer in Asia with apresence in 12 markets.


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Key CompetenciesKey Competencies

y Playing the price card.

y Dont worry be happy.

y Catch them young.

y Feet on the street.

y Of parents and partners.

y Future


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y Brand mattersthen product.

y ICICI BANKs big customer base

y Product differentiation is difficult in a market where it is hard to copy. Therefore,distribution is enhanced.

y Perfect MarriagePrudential experience.

y To grow the portfolio large enough so that there is an in-built hedge and in a market wherethe portfolio has a larger element of savings rather than protection, this works well.

y ICICI has drawn on Prudentials experience in the area of products and actuarial knowledge.

y Perfect MarriageICICI aggressive and Prudential has got a lot of experience in Asianmarkets.

y Reaching out and remaining accessible to customers across the country

y Ear to the ground

y Technologyy Consistently learning


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Online Film Advertising by ICICI Prudential Life


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ICICI PRU LIFE STAGE - II


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WHY?

ICICI Pru LifeStage Wealth II:

Unit linked insurance plan that offers multiple

choices to decide how your savings would beinvested based on your risk appetite.

Protection + Investment


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Feature & BenefitsMultiple portfolio strategies: Choose a personalizedportfolio strategy from

Fixed Portfolio Strategy: Option to allocate your savings

in the funds of your choice

LifeCycle based Portfolio Strategy: A unique andpersonalized strategy to create an ideal balance between

equity and debt, based on your age

Trigger Portfolio Strategy: A unique portfolio strategy to

protect gains made in equity markets from any futureequity market volatility while maintaining a pre-defined

asset allocation

Flexible premium payment options: You can either pay

premium throughout the policy term or for a limited


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Top up: Flexibility to invest surplus money

over and above your regular premiums

Loyalty Additions: Paid at the end of every

policy year, starting from the 10th policy year,

on payment of all due premiums

Automatic Transfer Strategy: Helps you

eliminate the need to time your investment


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HOW DOES THE POLICYWORK?

You need to choose the premium term, modeof premium payment, policy term, portfoliostrategy and SA

Premium amount invested in portfoliostrategy of your interest

At maturity, fund value including top-up value

will be paid. Or else, settlement option can bechosen

On death, nominee gets SA + FV


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In a Glance


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http://www.iciciprulife.com/public/Tools/Futu

re_calculator.htm


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DISTRIBUTIONDISTRIBUTION MODELSMODELS

15


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Corporate ChannelM

odel

Tie ups

Banc assurance

Muthoot Gold loans , doctors, pharmacy distributors etc.

Training

Agents


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Retail ModelRetail Model

y Agency Distribution model

y Push Models


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Business PartnerModelBusiness PartnerModel

y Outside person who will employ advisors

y Disadvantage being they can withdraw at any time


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Distri

bution Leader

Model

Distri

bution Leader

Model

y It is a linking method where company approaches

customers and tries to create referrals.


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THANKYOUTHANKYOU

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PRESENTATION BY :

PGopa Kumar

Varun Kumar

Geordie Job Pottas

Vineeth VijayK

umarSwathyRanjith

Geethu Venugopal

LeahRoy

PRESENTATION BY :

PGopa Kumar

Varun Kumar

Geordie Job Pottas

Vineeth VijayK

umarSwathyRanjith

Geethu Venugopal

LeahRoy

LIM Presentation

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