A presentation to: Walter LimAre You Listening? They Are Telling Your Story.

24x7 Online Managed Brand and Reputation ServicesTM Provider

10th November 2008

Challenges & Opportunity

• Traditionally, companies/government (eg CorpComm/PR) only focused on traditional media and they would get what they wanted. In the social media, how do you handle uncountable number of forum, blog, social network, etc postings per day globally in multiple languages ?

• Companies are increasingly looking to outsource the monitoring of social media to a 3rd party so they can focus on devising strategic actions

The Message is Clear• Easy access to Information

• Accurate / Inaccurate Feedback Anywhere

• Trust in Peers is the New Currency

• Good News Spreads Fast, but Bad News Spreads Even Faster

Brandtology: The Meaning

Brand tologyOn

Brandtology 24x7 Online Managed Brand and Reputation Services Command Center

Suite of Services

Promotion

BRANDTOLOGY

24x7 Managed Brand Services

How This Relates to Your CompanyMonitoring:• Products & Services feedback• Company & Subsidiaries• Key People• Sensitive Information • Pre & Post Events / Campaigns

Protection:• Work closely with customer to provide ‘first line of defence’• Best effort to remove sensitive content

Promotion:• Seeding Conversations & Targeted Promotions

Reconnaissance:• Competitive Intelligence

How We Are DifferentBrandtology Google Alerts Other

Technology Companies

Alerts Based on standing instructions. Different levels of alert possible.

E-mail E-mail, SMS

Coverage Private and Public sites

Public sites Public sites

Accuracy Based on Technology + Human

Based on basic keyword search

Based on Technology’s Accuracy

Reporting Dashboard & Reports None Reports

Training of System

Done by 24x7 Operators

None (basic service)

Client to train system

Technology & IP

Multilingual Natural LanguageSentiment Analyzers

Databases

Internet(Forums, blogs, social

networks, etc)

Information Retrieval / Extraction

Console / Ticketing System

24x7 Social Media Analysts

Customer Dashboard

Portal

Internet

ClientsSocial Media Consultants

But what does it REALLY mean to companies?

1. Real time awareness of related discussions & mentions

2. Respond to prevent escalation of incidents3. Detect sensitive information in the open4. Profile and target users

Summary of Value

1. Near real time awareness of company related discussions/mentions• Get the Ground Truth• Sentiments on the ground• Correlating events with feedback from the ground

2. Responding to prevent escalation of incidents• Providing quick responses to calm situation• Providing almost immediate response to queries or

comments in public forums.• Potentially remove sensitive information

Summary of Value

3. Detect sensitive information in the open• Commercial secrets• Confidential information

4. Profile and target users• Find out who are the influencers & chatters and

know if they matter• Understand profile & sentiment to target

appropriate marketing messages