Likud Beitenu Bannerplay campaign
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Transcript of Likud Beitenu Bannerplay campaign
![Page 1: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/1.jpg)
BANNERPLAY ELECTION CAMPAIGNS Likud- Beitenu Case-Study
![Page 2: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/2.jpg)
CAMPAIGN SUMMARY
![Page 3: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/3.jpg)
Overall the campaign ran for two weeks resulting in thousands of participants in the viral campaign
Campaign Summary
![Page 4: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/4.jpg)
The campaign's banner ads Click Though Rates were on a very high average of 0.29%
Campaign Summary
![Page 5: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/5.jpg)
The viral donation and campaign increased the campaign's exposure by 130% as opposed to regular media buying
Campaign Summary
![Page 6: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/6.jpg)
CAMPAIGN BACKGROUND
![Page 7: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/7.jpg)
During Israel’s 2013 national elections, the Likud-Beitenu party ran viral campaigns using bannerplay's advanced display advertising technologies.
Campaign Background
![Page 8: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/8.jpg)
The Likud-Beitenu banner ads appeared on leading Israeli websites, offering voters a chance to participate in the party's campaign, by donating money for the campaign's distribution.
Campaign Background
![Page 9: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/9.jpg)
The donation a user made was used for buying additional media for a banner ad that featured an image and message of the user who made the donation. The higher the donation was- the more the voter's individual ad appeared.
Campaign Background
![Page 10: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/10.jpg)
CAMPAIGN PROCESS AND FLOW
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A banner ad was displayed on leading websites, inviting the user to participate and donate to the Likud- Beitenu campaign.
![Page 12: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/12.jpg)
After the user had clicked the banner, he selected a message on why he supports the Likud- Beitenu party
![Page 13: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/13.jpg)
The user selected an amount for his donation and logged in to the campaign using his Facebook account
![Page 14: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/14.jpg)
A banner featuring the user's image and message was displayed on leading websites, and shared using his Facebook account
![Page 15: Likud Beitenu Bannerplay campaign](https://reader033.fdocuments.in/reader033/viewer/2022042715/55982a771a28abe3308b4748/html5/thumbnails/15.jpg)
THANK YOU FOR YOUR ATTENTION