DRUG DRIVING CAMPAIGN!

By: Moushomi Hanif

It is an offence to drive whilst unfit through

drugs!

THE LAW

Taking drugs will impair driving skills. Driving whilst under the influence of drugs is extremely dangerous

and can affect driving in many ways.

Drug drivers can suffer from slower reaction times, erratic and aggressive behaviour, an inability to

concentrate properly, nausea, hallucinations, panic attacks, paranoia, tremors, dizziness and fatigue. In such a condition, it is a bad idea to be behind the wheel of a car, for the driver and their passengers.

THINK! strategy for drug drive...

• To generate wider public discussion and debate to further impact on the social acceptability of drug driving.

• To raise awareness of drug driving as an issue amongst the target audience and their friendship groups challenging existing beliefs with fact and heightening understanding of the risks; the penalties of enforcement and their consequences.

Think! Campaign is raising awareness that Polices are on the look out more than ever and aside

from just the erratic behaviour, know all the signs to spot a drug driver. Drugs have an involuntary

effect on the eyes that you cannot control and so the police are able so spot this.

Your eyes will give you away…

Range of media used to promote the campaign…

POSTERS

Billboard Posters

Website

http://www.dft.gov.uk/think/drugdrive/

T.V Adverts

http://www.dft.gov.uk/think/focusareas/driving/drugdriving?page=Campaign&whoareyou_id=

THANK YOU FOR WATCHING

Any Questions?