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Like and RetweetSocial Media Training for

Services:Platforms, Planning and Promotion

+What we’ll coverThe basicsWhat social can doCreating strategies and SWOT analysis of

your current online presence Connecting and expanding your platforms

How to build micro commitmentsHow to create engaging and inviting

contentHow to manage your online presence

Effective event promotions and engagement

Questions and Answers

+“Getting to know you…”

+Getting Started:Understanding social platforms

+How does social work?

Free for Users Revenue from Advertising Interaction is Currency It’s not complicated! Remember…

+Controlling Google

+Getting In:Which platforms are best and what can they do?

+It’s easy to get lost

“Give a man a fish and you feed him for a day…

+It’s easy to get lost

“Give a man a fish and you feed him for a day…

…teach him to use social media, and he won't

bother you for weeks.”

+Social Platforms

Blogs Facebook Twitter YouTube Pinterest Tumblr Flickr

+Social Media Prism

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+Rules

Listen and Learn Copy Tailor messages Engage Have fun

+Getting Ready:SWOT analysis, creating a strategy and tracking

+SWOT

+SWOT

+SWOT

+SWOT

+SWOT

+Most important thing:

Don’t start with The Idea!

Start with looking at where you are, Point A, and where

you want to be, Point B.

+Most important thing:

Don’t start with The Idea!

+Strategy Pyramid:

ActionStrategy

Conclusions

Insights

Findings

Data

+Competitor Analysis

+What to look for:

Where are they at right now? How fast are they growing? How often are they active? Numbers aside, what’s their engagement like?

Broadcast or conversation? Make sure to track over time!

+Listening

Record EVERYTHING Love data Apply the “Really?” test Test hypothesis Learn and repeat

+As Adam says:

+Getting Out There:Connecting and expanding your platforms

+Connecting and Expanding Events work best with supporting platforms

Engagement is key Youth are the ultimate ‘distracted spectator’

There’s no magic formula But there ARE desired outcomes and guidelines

+Interaction Growth

Micro-commitments to brand ambassadors!

LurkerMicro-

Commitments

Shares Comments Contribute Ambassadors

+Engaging ContentHow to be inviting and compelling:

+Engaging ContentHow to be inviting and compelling:

Week

Content

Platform

Day, Date, Duty

+Engagement Tips

Keep it short! Use media (pics, video) Use the platforms format Include call to action Be aware of the time Be responsive

+How to manage it all:

Create rules, guidelines and policies Moderation Processes Style Guides Escalation

There are lots of different CMS solutions for social, like Hootsuite, TweetDeck etc

A lot of management will be improved by the Content Calendar

+Getting Attendees:How to know how effective you're being?

+The Four Event Phases

Organising

PromotingFuelling

Extending

+Organising

Use your competitor research Create your strategy Partner with other

organisations/groups Involve attendees Collect RSVP’s online Create a framework of all social

activity for the event Consider an advertising budget

+Promoting

Create event listings on social networks – Facebook, Eventbrite and all the rest!

Integrate social media with registration Use a hashtag – but don’t stress! Create promotional contentUse your conversation calendar Stay vocal – when its announced, in the

lead up and just before.

+Fuelling

Reward engaged attendees Include social:

Livestream Twitterwall Hashtagged content

Encourage attendees to check-in User rumour to your advantage Your event can engage both those

their physically and those online – so include them both

+Extending

Create content from the event Upload the highlights Monitor the buzz and use it to collect feedback

Don’t go silent Have a strategy for where you’re going next

+Youth Specific Mobile Gamification influenced Early adopters

WeChat Vine Hell, even Yo

Trickier – bar is both higher and lower From ‘what makes you tweet?’

Purposeful Empowerment Inclusiveness

+All online:

+Getting Feedback:Q&A time! Any questions?

+ FIN