LIIAR ANALYSIS

Magazine Cover 1- XXL

Logo for magazine identity

Main Image to attract the reader

Kicker

Headline to let reader know what magazine is about

Barcode to scan price

Splash-other stores to interest the reader

Logo: The logo reads from left to right which is convenient for the reader and a good advertising technique as following after the logo comes the header. The logo is placed at the top left corner of the magazine. It is also in a bold font with a red background to stand out.

Kicker: The kicker on this magazine is in a small font yet can be easily recognised as its in a bold circle. The words XXL AWARDS stand out as they are in a bold red colour.

Main Image: The main image takes up the majority of the magazine cover and stands out against the background colour and works well with the font. He is a well known rapper who is easily recognised by the target audience. His gold teeth make the magazine instantly look cool.

Barcode: The barcode is placed at the bottom right as hat is where readers read to last and out of the way, yet visible for the shop owner to find.

Headline: This is very short and to the point which attracts te reader and is in the colour scheme of the magazine. The rappers name is in the largest font on the magazine.

Splash: This is a list of other artists in the magazine that will be included. The artists shown are extremely popular and relevant to the types of readers who are likely to buy the magazine.

Language

Institution Publisher: Dennis Page from Harris publications The magazine was first published In August 1997 This publisher is an American consumer magazine

publisher in New York city. It publishes over 75 titles including juicy xxl and

King The founder was Stanley R Harris Stanley R Harris have been in the publishing

business since the 1950s Harris’ first publication was Guitar World-

published in 1980

Ideology

XXLs type of music is hip-hop. The magazine can be easily identified just be

looking at the top left corner of the magazine, where it is always positioned.

XXL focuses on modern artists which are big names in the charts such as ASAP ROCKY and Jay-Z

XXL are a huge brand which is recognised across the world selling over 20,000 copies per year

Representation

This particular copy of XXL is focusing the music genre of hip-hop which it normally does, so it would be a popular choice for those who normally buy the magazine as ASAP ROCKY is a big name in the music industry.

The names written in the splash such as Angel Haze and Pusha T are also big names in the hip hop culture. This would be enticing for buyers as they are the type of artists that they would listen to and be interested in.

AudienceThe target audience for XXL magazine is 78% of males ranging of the age of around 18-27 year olds. 45% of this target audience are college buyers.

XXL readers are highly interested in the hip hop culture and fashion and lifestyle of some of the artists that are presented in the magazine. The readers read the magazine to gain music knowledge and extra information about artists that are only revealed in magazines.

Magazine Cover 2- NME

Logo of magazine

Main headline of magazine

Main Image

Banner

Splash line

Secondary images

Barcode

Logo: The logo reads from left to right which is convenient for the reader and a good advertising technique. The logo is placed at the top left corner of the magazine. It is also in a bold red font in capital letters which contrasts with the colour scheme. This is a good way of attracting customers as it stands out amongst other logos.

Banner: It fits in with the colour scheme of the magazine, which is yellow. This stands out as it contrasts with the red logo.

Secondary images: These are presented on the top right hand side of the magazine. The pictures follow on from the banner and outlines in yellow (same colour as the banner) so the readers know that the two are connected with the same information.

Main Image: This takes up the majority of the magazine. The image is a close up of Liam Gallagher who is looking directly at the camera to attract readers.

Splash line: On this magazine, they haven't made the splash lines outstanding. They have made them a small font and with the yellow and white colour scheme. This is a good technique as the reader is more drawn into the main headline and image. The magazine doesn’t look too crowded.

Main Headline: The main headline is in a light blue font which fits into the colour scheme of the magazine, yet still stands out as its in a large font and the colour is barely used throughout.

Barcode: The barcode is placed directly at the bottom of the magazine in the right hand corner where readers read to the last, this is so that it is out of the way and hidden as much as possible, as they have put a white background upon it.

Language

Institution

NME stands for New Musical Express and focuses on new and upcoming artists/bands.

NME is currently being published by IPC Media It was created by Theodore Ingham in 1952. It is a weekly published rock/pop music magazine. It former editor is Mike Williams The magazines head quaters Is located in

Southwark in London.

Ideology The type of music that NME focuses on is of the

pop/rock genre. NME stands for new musical express so therefore focuses on new acts in the music scene.

Like most magazines, I have noticed that NME always places its logo in the top left hand corner in a bold red font.

NME advertises its company not only in magazines, they also have music stages at festivals such as Reading where upcoming artists can present themselves. They also have NME tours worldwide.

NME is also a radio station where they play pop/rock music, playing acts such as Bombay Bicycle Club and Paloma Faith.

Audience

The average age of readers of the magazine are around 25.

The men is targeted at men aged 16-30 The artists that NME focuses on are British acts so

the majority of readers live in the UK. Readers of the magazine are those of a young

age who are trendy and enjoy festivals. The majority of readers are interested in new and

upcoming acts and entertainment.

Representation

This magazine copy’s main focus is on the return of Liam Gallagher, a popular artist of the pop/rock genre which it focuses all of its stories and information on.

Other stories that the magazine have included are also to do with the music genre of pop/rock. It includes documentary information about Stone Roses and about Miles Kane.

The magazine doesn’t include anything about mainstream artists such as Beyoncé and Katy Perry.

Magazine Cover 3- Kerrang

Magazine Headline

Magazine Logo

Main Image

Barcode

Banner

Secondary Images

Splash line

Language Logo: It goes right across the top of the page taking up about a fifth of the

page. It contrasts well with the background as although the word Kerrang is in a white font (like the background) it has a black boxed background around it which makes it stand out. The letters in the logo fit in with the music genre that Kerrang is aimed at, a metal/rock theme with an exclamation mark following.

Banner: The banner is very thin and runs across the top of the magazine in a red background which also gives a feel to the rock theme of the magazine and the colours work well together. The font is also in white, like the rest of the font on the magazine.

Main Image: This is a mid shot of a well known rock artist form the band My Chemical Romance, which the magazines main story is about. The artist is smiling at the camera and wearing clothes that most members from a rock band would wear, which is engaging for the audience. The artists black hair works well with the logos background and it was a good technique to have the main image covering some letters of the logo as it makes it the main focus.

Headline: This reads ‘My Chemical Romance’ which is what the main image is displaying. This lets the audience know exactly who the main image is, if they do not recognise him. The use of the magazine putting the word “exclusive” across the headline is effective as it makes the reader feel as though this magazine holds information that no one else has and they have to purchase it.

Barcode: This is placed at the bottom left of the magazine with a white background. This was effective as it fits in with the colour scheme so doesn’t look out of place nor does it attract attention to it.

Secondary Images: These are at the bottom right of the magazine and also at the top left of posters that are included inside the magazine. The images being in small attract readers as they want to see what they would look like in a large copy so therefore will want to purchase.

Splash line: The splash line is what other popular artists are include d in the magazine such as Bring Me The Horizon, which is a very popular rock band which will attract people to buy the copy. The font is in a bold yellow which stands out against the white background.

Institution

Kerrang is a UK rock music magazine and published by Bauer Media Group.

It was first published on 6th June 1981 The magazine is named after the sound that an

electric guitar makes. In the early 2000’s, Kerrang became very

successful and became the best selling British music magazine.

Ideology Kerrangs genre of music focuses on heavy metal

and rock bands/artists.

They started out their company in a small printing house and have now expanded worldwide

They launched Kerrang radio in June 2004

Audience

The gender ratio of boys to girls of audience is 54.7% (male) to 45.3% (female)

The most popular age range of readers are ranged from 15-24. 56.1!

There's only a 0.1% of 65+ readers Its mainly young readers who go to concerts and

festivals such as Download Festival The readers would also be interested in rock,

indie pop and classic rock.

Representation The magazine’s model on

the front cover has black hair and is wearing grunge clothing which fits into the genre of the magazine (rock)

The bold dark colours in the magazine (the colour scheme) fits into the genre that the magazine displays and who it is aimed at as these are the kinds of colours that readers prefer.