Light Sources for AdvertisingLight Sources for Advertising and Decoration

Joana FlottmannJoana Flottmann Incoherent Light Sources

17.05.13

BeginningBeginning

• 16th century: artfully forged signs inartfully forged signs in front of public houseswith kindling used asbackground lightingbackground lighting

• Regular use in 19th century: gas flames in paper laternpaper latern

BreakthroughBreakthrough

• Large‐scale production of light bulbs• ElectrificationElectrification• First modern advertising light: 1881               (W J H )(W. J. Hammer)

1910 19201910 ‐ 1920

• Digital lettering in 1910 (AEG)

1910 19201910 ‐ 1920

i d i i li h i kf• Biggest advertising light in Europe : Frankfurt am Main (1910)

• Use of 1300 single bulbs• Use of 1300 single bulbs

1910 19201910 ‐ 1920

• Two years later in Berlin (1912)• Use of 2500 bulbsUse of 2500 bulbs

1910 19201910 ‐ 1920

• Only for big companies available– High costs (20 000 reichsmarks)g ( )

B li lit it• Berlin: cosmopolitan city

• Some people were afraid of much lightTh ld t t– They could not see many stars anymore

1920 19301920 ‐ 1930

• After World War I:– Getting taxes was more important than thinkingg p gabout disadvantages of man‐made light

• Profitable for:– Electric power stations and citys– Advertising companiesg p– Lessor of suitable areas (walls)

1920 19301920 ‐ 1930

• However people tried to structure advertisinglight, e.g. architects integrated it into housesg g g

1920 19301920 ‐ 1930

• Citroen 1925 – 1936:– 250 000 bulbs on theEiffel Tower33 km cables were– 33 km cables wereused

– Aircraft: use fororientation

1930 19501930 ‐ 1950

• 1932– Henkel: „Persil“„– 750 x 400 mSiemens Schuckert– Siemens Schuckertdeveloped a specialapparature for light 

http://www.dhm.de/ausstellungen/strategien‐der‐werbekunst/exponate/strasse.htm

1930 19501930 ‐ 1950

• Nation controlled advertising lighting (shape,  location and content))

B f W ld W II d i i• Before World War II: more advertising was desired to stimulate people to go in the cityfor boosting the economy

• Every owner of a shop (germans)  should havea lightning system

1930 19501930 ‐ 1950

• Use of advertising light was criminal

• „Law of Darkening“ (Verdunklungsgesetz)– No use of fluorescent color or transparent paper

• Additionally:  prescription of energy and rawmaterial conservationmaterial conservation

1950 19601950 ‐ 1960

• Fluorescencetubestubes

1960 19701960 ‐ 1970

• Invention of light boxes

1960 19701960 ‐ 1970

• Use of standardised boxes and illuminatedpanelsp

L i b ildi bl k d d h• Low price building blocks reduced thefreedom of design

k b b t t f li ht• mask absorbs most parts of light energy

TodayToday

• Fluorescent tubes and and light boxes are still in use– Optimized, e.g. using LED

Advertising TowerAdvertising Tower

• Illuminated from the inner or the outer side• Conduce to orientation, very efficientConduce to orientation, very efficient

TelekomTelekom

BayerBayer

• Biggest Advertising light in the world

http://de.wikipedia.org/wiki/Lichtwerbung http://www.westiform.com/Referenzen/Grossunternehmen/Bayer‐Kreuz

BayerBayer

2009• 17 500 m217 500 m• 5.6 million LED• Each: 2 red

2 green2 green1 blue

AllianzAllianz

Hong KongHong Kong

• Overflow

Hong KongHong Kong

• Light pollution

Neon Museum (Las Vegas)Neon Museum (Las Vegas)

DecorationDecoration

DecorationDecoration

• Christmas

DecorationDecoration

• Easter

DecorationDecoration

• Fluorescence tubes

DecorationDecoration

• LED

http://www.schoener‐wohnen.de/einrichten/moebel/203709‐moebel‐mit‐led‐beleuchtung.html#show

Zeche Zollverein EssenZeche Zollverein Essen

OutlookOutlook

• Light is not only used for illumination, it is also used as a „material“

• Color has a wide influence on people and theirp pfeelings/behavior

Blue light in a store : people buy warm clothes– Blue light in a store : people buy warm clothes– Blue light after arguments in a meeting: people

l d istart to calm down again

ReferencesReferences

d h l d• Signaturen in der Nacht ‐ Die Welt der Lichtwerbung, Fachverband Lichtwerbung, avedition

• Pictures:• Pictures:• http://view.stern.de/de/picture/Cafe‐Belgien‐Bruessel‐Neonreklame‐Cafe‐

Schwarz‐Still‐‐Objektfotografie‐1963005.html• http://www.neonardo.net/• http://www.weiku.com/products/5624255/Advertisement_light_box_LED_backlig

ht_board.html• http://werbewerk‐lichtwerbung.de/produkte/leuchtkasten‐beispiele/• http://hostedbywho.co/travel/the‐neon‐museum‐in‐las‐vegas/• http://www.tripadvisor.com/LocationPhotoDirectLink‐g45963‐d110193‐

i45983122‐The_Neon_Museum‐Las_Vegas_Nevada.html• http://www.ledssuperbright.com/open‐2‐color‐led‐sign‐p‐86

• http://www.apothekenkreuze.de/apothekenkreuze_preisliste.htm• http://mein‐bau.com/36304/weihnachtsbeleuchtung‐kann‐die‐stromkosten‐in‐http://mein bau.com/36304/weihnachtsbeleuchtung kann die stromkosten in

die‐hoehe‐treiben/• http://www.einslive.de/aktionen/2012/11/121120_weihnachten_in_hattingen.jsp• http://www.luxmomentum.com/http://www.luxmomentum.com/• http://www.derlichtermacher.de/html/der_kienspan.html• http://www.möbel.com/leuchten‐lampen/dekoleuchten/dekoleuchte1• http://americanhistory si edu/lighting/19thcent/promo19 htmhttp://americanhistory.si.edu/lighting/19thcent/promo19.htm• http://www.expokult.de/events/alles/1910_aeg/1910_aeg_info.htm• http://www.kupferberg.de/swf• http://wwwmedienaesthetik de/medien/fassade html• http://www.medienaesthetik.de/medien/fassade.html• http://badischeskaufhaus.blogspot.de/2013/01/herr‐schocken‐wie‐stehen‐sie‐zu‐

ihrem.html• http://www auto motor at/Auto/Oldtimer/Citroen Autos Geschichte html• http://www.auto‐motor.at/Auto/Oldtimer/Citroen‐Autos‐Geschichte.html• http://www.petromobilia.ch/Esso/Esso_Gasstations/esso_gasstations.htm• http://home.fotocommunity.de/fuga/index.php?id=1248445&d=20528693

h // k k i d / / d 1/ i i if h l• http://www.kunstkopie.de/a/rder‐1/ostereiermitstreifen.html• http://blog.hslu.ch/outofhomedisplays/2008/03/27/hauptsitz‐bayer‐leverkusen/• http://www.made‐in‐china.com/showroom/jiuzhougroup/product‐

d t ili W IjLhMkH/Chi Ad ti i N Li ht O N JZ 0014 ht ldetailieWnxIjLhMkH/China‐Advertising‐Neon‐Light‐Open‐Neon‐JZ‐0014‐.html• http://www.canape‐profi.de/zeltverleih‐hannover