By Joseph Murphy – VP Internet and Mobile Marketingjmurphy@lifeware.com904-794-7070

July1, 2008

Adding Value to the Marketplace through Technology

Our History

• A technology solution based company focusing on the food industry

• Privately held for 25 years

• Areas of expertise include:

• Web applications• Interactive Marketing• Online Creative• Replicated Websites• Online Advertising• SEO Strategies• Webinars• eLearning

Our Clients

Our clients span the entire food industry – publishing, manufacturing, culinary, education, hospitality, and retail

Our World

• eMarketer projects that in 2008 there will be 193.9 million US Internet users, two-thirds of the population

• 2008 online advertising will grow to nearly $25.9 billion and account for 8.8% of total US ad spending

• By 2012, Jupiter analysts predict marketers will spend $2.2 billion on mobile messaging, display and search advertising

• In part due to social networking and internet commerce, smartphone users are spending an average of more than 4.6 hours per month browsing the mobile web in the US

• 78% of marketers say they will increase their social media spend; 74% say they will increase their direct email spend; and 65% say they will increase their mobile texting/SMS spend

discovery planning execution

Our Capabilities

ePostcard Features

• Dynamic content that can be altered any time by the client

• Integrated streaming audio or video

• “Pass it on” feature to acquire email addresses

• Digital download incents recipient to forward postcard and satisfies immediate gratification

• Complete tracking and analytics

Sample Postcards:Pillsbury Place and Bake

Homemade Gourmet

ePostcard Benefits

• Extends the reach of promotions, advertising, event and brand messaging

• Quickly builds a database via a dynamic, unique marketing vehicle

• Provides metrics and measurements to gauge and understand the success of each effort

• Underscores the marketing message by empowering the recipient to be an active and engaged participant

Podcast Features

• Powerful publishing tools that lets you create professional podcasts in minutes without any programming knowledge

• Upload, publish, manage and promote your podcasts with just a few clicks of your mouse

• Know exactly how your podcasts are performing with powerful analysis tools

• Integrated Google maps provide a visual representation of your subscriber base

• Support for audio or video podcasts

View online

Podcast Benefits

• Easily accessible to a widespread audience that is not defined by geographic boundaries

• Enhances new product introductions, complex products and event marketing

• Establish a consistent branded communication channel via podcasts with your target market and audience

• Podcasts foster brand loyalty and are measurable

SMS Features

• Send text messages to all North American carriers

• Create opt-in SMS mailing lists

• Launch campaigns in minutes without any programming knowledge required

• Short code campaigns available, i.e.. “text listings to 95432 to receive the recipe of the day to your cell phone”

SMS Benefits

• Ideal for quick, targeted messages, including announcements, reminders, alerts, etc.

• 80% of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers

• As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your campaign.

• With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to open houses

Portfolio Builder Features• Utilizes Web 2.0 technologies

currently employed by MySpace and YouTube – lifestyle touch point

• Turnkey approach combines the necessity of uploading static documents with the ability to creatively develop dynamic content

• Add resumes, letters of recommendation, awards, etc.

• Create galleries of photos, drawings, videos, audio and demos

• Upload video & audio clips, podcasts and record audio messages

Demo

Portfolio Builder Benefits

• Offers a technology solution that is easily customized to many different market segments

• Wrapping these initiatives around the social networking model creates lifetime relationships with your customers and employees

• Offers applicants a real time, turnkey resource for showcasing their skills to prospective employers

• Generates incremental revenue streams

Gadgets / Widgets Features

• A simple application that can be easily downloaded from a website or sent directly to consumer via email

• A constant brand reminder that remains on your desktop

• Customized to seamlessly integrate with website or other brand personality

• Ability to utilize different types of media -- text, audio and video

• Content can include recipes, menus, brand messaging and can be updated as frequently as desired

Sample Widgets/Gadgets

iPhone Culinary Calculator

Gadgets / Widgets Benefits

• Keeps your brand top of mind by residing on the consumer’s desktop

• Pertinent feeds of information can drive visitors back to your website creating in-bound links for search engine rankings

• Allows customers to express their affinity with a brand or product

• Over half of the U.S. population -at home or work - frequent their PCs more than print mediums, TV ads, billboards and all other ad communications

i-COOK Features

• Developed in collaboration with The Culinary Institute of America

• Complete online recipe management functionality PLUS nutrition calculator, streaming video, iPod downloads, print-on-demand and more

• Imports recipes from other sources creating a one-stop , online recipe box

• Paid or free subscription service for both culinary professionals and food enthusiasts

• Access to recipe collections from best-in-class publishers

i-COOK Benefits

• Simplifies, organizes and enhances recipe /content management

• Features recipe collections from best-in-class publishers

• Enables publishers to leverage content and drive book sales

• Offers brand opportunities for recipe, video and other content during key promotion periods

• Predicated on active, not passive, content distribution

By Joseph Murphy – VP Internet and Mobile Marketingjmurphy@lifeware.com904-794-7070

July1, 2008

Contact me for a free consultation on Internet and Mobile Marketing Strategies