LIFE'S A PITCHA Winner's Guide

PromoHack Presents

WHY PITCH

What's a pitch?

Not how high your voice can go. Not a presentation that answers all the questions.Not your business plan copy/pasted into PPT.

It is a way to open investors' mind to your vision. It is a way to tell the story you care about most. It is a way to grab interest and invite furtherconversation.

An effective pitch is the simplest and most conciseway to get investors to consider opening their wallets.

'Effective' meaning there is a way to get this right.Here it is.

102030rule

10 SLIDE DECK

No one has time to waste. Especially in a pitchdeck. Stick to ten slides to make your impression. Ifyou can't get your idea into ten slides, it may not berefined enough and you need to polish it off beforeyou show it off.

Here are your slides:

1. Title and Basic Info2. Problem3. Solution4. Business Model5. Your Secret Sauce

6. Marketing and Sales7. Competition8. Team9. Key Finances10. Timeline/Accomplishments

20 MINUTE PITCH

You may have an hour meeting. That doesn't meanyou should be talking for 60 minutes. Count ontalking for 10-15 minutes, and use the rest of thetime for Q&A.

While people are staring at your deck for twentyminutes, give them something to look at.

Use figures andicons to shownumbers andstrategy.

Make sure your conclusionsor assumptions clearly flowout of data.

Provide visuals forpartners,competition,achievements, etc.

20 MINUTE PITCH

Use a plainbackground

Pick a 3-hue colorscheme that's high

contrast but easy on theeyes

and stick tothem

PICK THREE

with the fonts,please

COULD YOU NOT

YesINCLUDE

LOGO

30 PT. FONT

If no-one can read what's on the screen, they won't give you $$$.

If no-one can read what's on the screen, they won't give you$$$.

If no-one can read what's on the screen,they won't give you $$$.

If no-one can read what's on thescreen, they won't give you $$$.

If no-one can read what'son the screen, they won't

give you $$$.

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