LEGAL TECHNOLOGY STARTUP

What is Lexoo?

Legal technology platform •  Launched in June 2014. •  Founder Daniel van Binsbergen is a former lawyer at international law firm. •  Headquarters in London, United Kingdom. •  Provides a lawyer-matching online marketplace where corporate business

may hire talented and forward-thinking solicitors. •  Letting businesses compare fixed prices from lawyers. •  Mission: help clients to find right lawyer and introduce transparency to the

market. •  The source strives to be reputable, reliable and fair.

How it works? • Corporate businesses request their quotes and describe

legal query. •  Lawyers write quotes. • Clients receive and compare quotes.

Users As in every B2B project, there are two sides of participants: corporate business and lawyers. •  Lawyers With experience at large firms, but that have joined smaller firms that able to offer services for ½ of their former rates. • All lawyers are pre-screened and vetted by Lexoo.

• Start-ups and SMEs that required legal advisor.

Business model • Selecting a number of lawyers to provide fixed-price

quotes for the client’s work by staff. •  Lawyers give a quote and as they know they have

competition, are compelled to give their best rate up front. •  It is free to use service for clients, charging lawyers a 10%

marketing fee when the client pays them. •  Investors are Forward Partners and Jonathan McKay

($400,000 seed round) and a Series A funding round.

Valuation and International presence • Over a 1,000 customers have already used the service

since launch just over a year ago and, if it manages to capitalize on this promising start, its goal of becoming the go-to location for lawyer comparison should be within reach.

• Considering other locations for doing business outside of UK.