WalkSafe: A Pedestrian Safety App Presented by, Ramya Deepa Palle CS 541.
WalkSafe Tech Startup
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21-Oct-2014 -
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Transcript of WalkSafe Tech Startup
My story
The annual stats
70,000 injured
4,200 dead
2010 USDOT Data
The team
Daniel Zinna, BSBA ’14 Entrepreneurship, Marketing
Daniel Newton, BSBA ’15 Entrepreneurship, Consulting
Kairos Fellow
Jeremy Greeter, Biology Ph.D. Candidate
B.S. Biomedical Engineering
& Applied Physics
NDSEG Research Fellow
WalkSafe
WalkSafe is system that uses traffic
cameras to help pedestrians cross
the street safely.
Data
Product
A system that protects the pedestrian in multiple scenarios.
Visual Animation
Green Arrow= Cars moving towards pedestrians
Possible pedestrian injury
Beta Product
Customer Validation
Mike Kennon Chief of Raleigh Transit
The market
Raleigh (Beachhead)
50 out of 600
$250,000
The market
High density cities
New York
San Francisco
Chicago
Boston
Philadelphia
The market
$1,555,000,000 TAM 311,000 U.S. lights x $5000
Competition
Radar based pedestrian system
Traditional Pedestrian
Timers
Competitive Advantage
Far more expensive and complex
No real protection
from injury
Revenue Streams
One time:
Camera system
$5000 per light
Re-occuring:
Pedestrian Data
$100 monthly (contract)
Financials
Year1 Year 2 Year 3
Revenue
Gross Profit
Expenses
Net Income
$0 $207,760 $1,027,230
$60,250 $107,312 $222,730
($60,250) $100,447 $804,499
$0 $408,000 $2,013,000
Financials
Year1 Year 2 Year 3
Revenue
Gross Profit
Expenses
Net Income
$0 $408,000 $2,013,000
$60,250 $107,312 $222,730
($60,250) $100,447 $804,449
Burn Rate in year 1 $3,012 (monthly)
Initial startup costs $116,000
$0 $207,760 $1,027,230
Funding
Startup Costs:
Asset %:
Year 1 Burn
Total
$17,800
65%
Founders Cash $15,000
$36,151
Net Cost $2800
$38,951
Ask
Pre-money
Investment
Post-money
$35,000
$35,000
$70,000
45%
45%
• 1 out 3 Board Seats
• 10% post-money option pool
• First right of refusal
100%
10%
Milestones
Now 3 Months 6 Months 9 Months 21 Months 13 Months
The board
Chris Jefferson
Traffic analyst at Raleigh transit
Thank you
Appendix
25
26
Government Officials
• Big Budgets
• Large Reach
• Large Amount of Pedestrians
Schools
• Small Budgets
• Localized Reach
• Medium Amount of Pedestrians
• Highly Valued Pedestrians
Neighborhoods
• Small Budgets
• Localized Reach
• Small Number of Pedestrians
Positioning
Capital Investment
Ability to Keep Pedestrians safe
High
High
Crosswalk Button
WalkThru
Siemens System