Lewis and Clark Enthusiasts in Montana Results from the 1999 Missouri-Madison Recreation Visitor Use...

Lewis and Clark Enthusiasts in Montana

Results from the 1999

Missouri-Madison Recreation

Visitor Use Survey

Funded by Montana Power Company,Bureau of Land Management, and

Bureau of Reclamation

Brian Glaspell

Institute for Tourism & Recreation Research

Institute for Tourism and Recreation Research

Lewis & Clark Enthusiasts

• Lewis & Clark history was one reason respondent visited the site.

• Visiting Lewis & Clark sites was one activity participated in by the respondent.

• Respondent indicated they would visit the site again if there were an event specific to the Lewis & Clark journey commemoration.


Characteristics of Enthusiasts

Travel Group Type

56% Family

16% Friends

14% Family & Friends

10% Alone

Travel Group Size

35% with 2 members

13% with 4 members

12% with 3 members

11% with 1 member

22% have children

13% have a disabled member



Residency

39% Montana residents

61% Nonresidents

8% California

5% Washington

4% Oregon

3% Idaho, Minnesota

Respondent Gender

54% Male

46% Female

Respondent Education

18% High School

45% College

37% Post Graduate



Age of Respondent

11% 31-40 years

25% 41-50 years

25% 51-60 years

23% 61-70 years

Household Income

10% $20,000-$29,999

16% $30,000-$39,999

14% $40,000-$49,999

17% $50,000-$59,999

8% $60,000-$69,999

28% $70,000 or more


River Sites Commonly Visited

22% Gates of the Mountains

9% Giant Springs/Heritage State Park

8% Ryan Island Day Use Area

23% Lewis & Clark Interpretive Center

9% Coal Banks Landing


Trip Characteristics

• 62% were on their first visit to this site

• 19% had made 1 to 5 previous visits

• 5% had made 6 to 10 previous visits

• 14% had made more than 10 previous visits


Reasons for Visiting Site All Reasons

100% Lewis & Clark site

73% Scenic beauty

36% Easy to get to

35% Heard about it

33% Specific attraction

30% Been here before

28% Close to home

23% Good facilities

Most Important Reason

47% Lewis & Clark Site

27% Scenic beauty

All other reasons 2-3% each


Respondent Activities at SiteAll Activities

100% Visit L&C sites

87% Sightseeing

63% Photography

56% Viewing wildlife

50% Walking

38% Visit other historic sites

22% Picnicking

21% Day hiking

Primary Activity

33% Visit L&C sites

26% Sightseeing

10% Canoeing/

kayaking

5% Walking


This Trip to This Area

Statement % Agree1. This trip was better than any other 38%

recreation experience I remember.

2. This trip was better than any other 40%

trip to this area I remember.

3. This trip was so good I would like 77%

to take it again.


Satisfaction with Site

Percent Satisfied with Condition

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Opportunity to hunt

Number of fish caught

Number of campsites within sight/sound

Conflict with other users

Residential development visible from water

Seeing/hearing others

Rules and regulations

Opportunity to view wildlife

Campsites/picnic areas

Privacy of area

Quality of other info

Amount of development

Behavior of other people

Degree of naturalness

Appropriateness of development

Quality of L&C info

Historical info

Condition of natural features

Maintenance of facilities

Cleanliness of area

Cleanliness of area, maintenance of facilities, condition of natural features, historical information, Lewis & Clark information, and appropriateness of development were most often reported to be satisfactory at the site.


Most Important Conditions

25% Cleanliness of Area

18% Condition of Natural Features

14% Maintenance of Facilities

12% Degree of Naturalness

11% Lewis & Clark information

10% Campsite and picnic areas


Overall Satisfaction

Respondents were generally very satisfied with their trip.

1% 2% 3% 3% 20% 36% 35%

1 2 3 4 5 6 7 8 9

Average = 7.9

Not at all

Satisfied

Slightly

Satisfied

Moderately

Satisfied

Extremely

Satisfied


Total Average Trip Spending

Sector of Spending

Average Spent inMontana by L&C

Enthusiasts

Average Spent inMontana by Non-

EnthusiastsFood (restaurants, groceries, etc.) $100.80 $62.30

Gas, transportation costs $99.89 $48.42

Motels, campgrounds, lodging $73.30 $44.56

Retail items $55.72 $21.41

Guides, outfitters $29.65 $11.58

Licenses, entrance fees $11.03 $8.96

Other $9.58 $4.07

Total* $381.05 $200.12


Comparison of Lewis & Clark Enthusiasts and Other Visitors (non-enthusiasts)


Group Characteristics

Enthusiasts Non-Enthusiasts

Residency:

Montanans 39% 72%

Nonresidents 61% 28%

Education:

High School 18% 31%

College 45% 47%

Post Graduate 37% 21%


Group Characteristics


Household Income:

$30,000-$49,999 30% 30%

$50,000-$69,999 25% 21%

$70,000 or more 28% 20%

Respondent Age:31-40 11% 23%

41-50 25% 23%

51-60 25% 17%

61-70 23% 12%


First vs. Repeat Visit, Group Characteristics


First Visit 60% 28%

Repeat Visit 40% 72%

Avg. # Males 1.7 2.0

Avg. # Females 1.9 1.7

Avg. # Children .8 1.0

Groups with Children 22% 34%


Reasons for Visiting Site


Close to home 28% 51%

Easy to get to 36% 52%

Group facilities 7% 10%

Heard about it 35% 16%

Good facilities 23% 29%

Good fishing 11% 33%

Scenic beauty 73% 57%

Been here before 30% 52%

Try a new area 14% 11%

Lewis & Clark site 100% 9%


Most Important Reason for Visit


Close to home 3% 17%

Good fishing 2% 16%

Scenic beauty 27% 19%

Lewis & Clark site 47% 3%


Respondent Activities Enthusiasts Non-Enthusiasts

Sightseeing 87% 55%

Photography 63% 27%

Auto/RV Camping 10% 28%

Walking 50% 36%

Hiking 21% 13%

Swimming 11% 26%

Canoeing/Kayaking 14% 7%

Viewing Wildlife 56% 33%

Angling 18% 53%

Visit Lewis & Clark site 100% 7%

Visit other historic site 38% 5%


Respondent Primary Activities


Sightseeing 26% 13%

Auto/RV Camping 3% 10%

Canoeing/Kayaking 10% 3%

Angling 2% 15%

Visit Lewis & Clark site 33% 1%


This Trip to This AreaStatement Percent Who Agree

Enthusiasts Non-Enthusiasts1. This trip was better than

any other recreation experience

I remember. 38% 20%

2. This trip was better than

any other trip to this area

I remember. 40% 24%

3. This trip was so good I would

like to take it again. 77% 61%


Satisfaction with Site Conditions

Condition Percent Satisfied


Lewis & Clark info 88% 31%

Other interpretive info 79% 31%

Historical info 88% 37%


Overall Satisfaction

Enthusiasts, Non-Enthusiasts

1% 2% 3% 3% 20% 36% 35%

1% 1% 2% 3% 9% 12% 26% 27% 21%

1 2 3 4 5 6 7 8 9

Averages = 7.9, 7.1

Not at all

Satisfied

Slightly

Satisfied

Moderately

Satisfied

Extremely

Satisfied


Thank you!

www.forestry.umt.edu/itrr

Lewis and Clark Enthusiasts in Montana Results from the 1999 Missouri-Madison Recreation Visitor Use...

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