Leveraging Web And Social Media To Sell Your Home
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Transcript of Leveraging Web And Social Media To Sell Your Home
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Leveraging the Internet and
Social Media toSell Your Home SUSAN ERNST, Realtor
www.TheHomeVoice.com
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Home buyers rely on the InternetMassachusetts Home Buyers in 2007:
Source: Profile of Home Buyers & Sellers -Massachusetts Report, National Association of Realtors, December 2007
90% used the Internet to search for homes before contacting an agent
3 Weeks
Searched for average of before contacting an agent
88% purchased their home through a real estate agent
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Home buyers rely on the Internet
Newspaper Advertisement
Internet
Already Knew the Seller
Friend or Neighbor
Real Estate Agent
Home Builder
Yard sign
39%
29%
10%
8%
8%
2%
2%
Where Massachusetts home buyers found the home they purchased:
Source: Profile of Home Buyers & Sellers -Massachusetts Report, National Association of Realtors, December 2007
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Custom Web sitefor your
property:10StarrCircle.co
m
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Take aVisual Tour
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Take aVisual Tour
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People who watched theVisual Tour
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Map this Home
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Map this Home
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Print a Brochure
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Print a Brochure
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Post on my Blog
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Useful information
on local market
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Sites are optimized for
search engines
My Blog
Custom site for home
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Music video for the home
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Promote on Facebook
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Twitter: Tweet about it
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Video on YouTube
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Google AdWords Ads
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Google AdWords Ads
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Ads on CraigsList.or
g
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Ads on CraigsList.or
g
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Found on Google’s Real
Estate section
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Found on Google’s Real
Estate section
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Listing is syndicated to the most popular real
estate sites
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