5 tips to help you succeed with LinkedIn Career Pages [webcast]
Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed
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Transcript of Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed
Pure business network >200 million users Profile + work/education timeline =
invaluable (free) business intelligence
Accurate (mostly) business data Not a static resume site (if you
engage)
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How you show up What you share How you share
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Only maintain one LinkedIn account at any given time
You may not create a user profile for anyone other than a natural person; don’t be a logo
Profile image: “your likeness or a head-shot photo” If you are a business and plan to put a
business name as your name, don’t join LinkedIn. LinkedIn is a social network for professionals and people, not companies.
Neal Schaffer, Author, LinkedIn Expert
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Create a robust profile; complete every profile field
Use a professional photo Don’t forget the headline Include websites or links (up to 3) Polish summary ◦ experience (employment history +
accomplishments) ◦ specialties ◦ skills/expertise (endorsements) ◦ education ◦ organizations
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Competitive issues Current employer Prospecting
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Reveal ID to companies Job/career hunting Recruiting
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Join maximum 50 groups Groups enable backdoor email access (skip
InMail or “Introductions”) Sections: ◦ Discussions ◦ Promotions ◦ Jobs (LinkedIn paid listings) ◦ Jobs Discussions
Read the Group Rules before posting Every group set specific posting and
moderation policies ◦ Manager and/or member moderated ◦ Section policies ◦ New member and new LinkedIn account policies
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Questions Ideas Issues Trending topics Interesting articles (say why) Technical tips News Advice
Webinars White papers Products Meetings Conferences Events Services
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Avoid exceeding 130 characters Start a discussion = headline and
link to full post Add more details = supporting text Add link to “Attach a link” field ◦ Grabs summary of post/article ◦ Resolves post illustration graphic
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“a leader in building automation and security”
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Discussions
Engagement
Reputation LinkedIn
Profile
Company
(Products & Services)
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Most groups set to be moderated by managers and members
Post to the appropriate section Flagging = brand diminished with min 2
members New LinkedIn policy on members that are
blocked Blocked: “Requires Moderation” in all groups
(aka LinkedIn jail)
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Focus on Discussions ◦ Deliver LinkedIn “business card” & engage
Multiple group posting/same content ◦ Risks: cut, paste & run profile
Promotions: Watch post frequency Sell reputation & resource first; then products or
services Make every post an opp to engage, discuss Endorsements = poke ◦ Shortcut for recommendations ◦ Poke who you know; not sales/marketing strategy