using the Voice of the Customer

How to build Customer Value Propositions that make a difference…

Remember...Your products and solutions are a

means to an end for your customer.

The results they produce are the important thing.

Your customer gets to define the

relevance and value of what you provide.

That means...

Ask them clearly and constantly what real business value you have created for them. 

Therefore... 

You want to be able to express your value in customer terms.

Because...

 Understand and reinforce your business relevance

to your client stakeholders 

So you can...

Use these statements in future value

propositions.

And finally...

CLIENTS SAY IT WORKS

“Your ‘Value Proposition Approach’ has completely changed the way we communicate with our clients. We are even using it in our employer branding to attract new employees”

“I am now at 111% of my annual quota and will be at 180% by year-end (62% at workshop); the work with you played a key role in my success.”

“We changed the content for our client presentation the morning after our workshop; the change was so significant the client actually addressed it.”

“I am able to organize the enormous amount of information we have about our client in a very structured way. I really understand more.”

“We were in 8th position with our client six months ago... we are now at 3.”

“I used what you showed us and I have never been more effective in a client meeting. I now realize how ill prepared I was for customer meetings!”