Leveraging Social Media€¦ · Title: Leveraging Social Media Author: Randy Created Date:...
Transcript of Leveraging Social Media€¦ · Title: Leveraging Social Media Author: Randy Created Date:...
L E V E R A G I N G S O C I A L M E D I A
T O B U I L D C A P I T A L A N D
D E V E L O P R E L AT I O N S H I P S
S A L I S B U RY T O W N S H I P S C H O O L D I S T R I C T
1140 Salisbury RoadAllentown, PA 18103
610-797-2062
Michael Roth,Superintendent@STSDfalcon
@mqroth
Randy Ziegenfuss, Ed.D.Assistant Superintendent for
Teaching and Learning@ziegeran
Lynn Fuini-HettenSupervisor of Instructional Practice
@lfuinihetten
stsd.org
SalisburySD.US
stsd.org/facebook
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#stsdconnect#stsdleaderslearn
Connect with US on Social Media!
P L A N T H E D E T A I L S
Plan the details...
• What information will be shared? (athletics, academics, emergency updates, data?)
• Who gathers the stories/media to share? (Is there one “point” person or multiple people responsible? What role do building leaders have in this situation?)
• Who is responsible for sharing information? Can you embed social media into current job roles (webmaster, computer technician)?
• Do you want a vetting process or provide total autonomy?
• Does the district need to increase human resource investment?
• What evidence do you have of community engagement?
• How will you share your plan with all constituents?
Develop an internal committee to engage in conversation.
• What is your district’s position on social media?
• Is your district ready to move forward with social media?
Determine your needs…• What is your purpose for using
these tools? (share information, collect data, evaluate a program, solicit opinion, connect to learn )
• Will the communication be one-way or two-way?
Evaluate what you are already using…
• What tools do you already have in place in your district?
• How are you currently using these tools?
• Are these tools sufficient for your district’s needs?
• How would your district benefit from other tools?
S T A R T T H E C O N V E R S AT I O N
Consider your policies and procedures…
• How will your school solicitor be involved in the process?
• How do these choices impact current policies and procedures? (AUP, Social Media, Student photograph)
• What changes need to occur?
• What resources are available to districts in creating new policies?
• Who is responsible for creating these new policies and procedures?
• When and how will these policies and procedures be shared with all constituents?