Leveraging Social Content for Business Value by Selma Zafar

Leveraging Social Content for Business Value

Selma Zafar, Director of User ExperienceOpenRoad

July 12, 2013

hi! I’m Selma

• Director of UX at OpenRoad Communications

• Work with organizations around the world designing usable,

innovative digital experiences

• Focus on mobile and desktop solutions for: Websites, Web

Applications & Intranets

• Design experiences that help people work smarter, and happier

For ramblings on UX, Usability, Intranets, Wine & Travel...

follow me: @selmaz

Today we are going to...

• Learn about Intranets

• Explore Intranet Governance models

• Define social content

• Understand social products constraints

...in a collaborative way

Activities

• Working in groups

Activity Approach

• Working in groups

• Assigned a fake company with constraints

• Each activity builds on a concept enabling you to learn tools to be

successful with Social Content

• Each group nominates a presenter

James Robertson Step Two Designs!

5 Purposes of an Intranet

Content

Communication

Activity

Collaboration

Culture

5 Purposes of an Intranet

• Content

• Communication

• Collaboration

• Activity

• Culture

Content

Communication

Collaboration

Activity

Culture

Governance for Intranets

Governance Defined

Governance determines who has power, who makes decisions, how other players make their voice heard and how account is rendered.

Institute on Governance / iog.ca

Governance Matrix

Set Direction Implement Assure

Who decides what we’re going to do (set direction)

Who decides how we’re going to do it (implement)

How do we know whether we’re doing what we claim to have set out to do (assure, render account)

Source: Graham Oakes 2008!

Governance Matrix


Steer• Set Priorities• Set Resources

Manage• Align resources, goals & standards• Manage people, risks, events

Execute• Build processes & systems


3 levels of org: exec, mgr, day-to-day

Governance Matrix



Overall objectives Strategy

Audit & assurance

policies


Policies & standards

Planning & execution Peer review


Admin & status Hands-on execution

Technical verification


Governance Matrix



Overall objectives Strategy

Audit & assurance

policies


Policies & standards

Planning & execution Peer review


Admin & status Hands-on execution

Technical verification


Intranet governance

Sr Leadership TBD

(Dept?)

TBD (Intranet Manager)

TBD (Dept?)

TBD (Dept?)

Content Publishers TBD

(Dept?)

Analytics + IT + ?

Possible Governance Models

Definition!

Implementation!

centralized

devolved

devolved


Definition!

Implementation!

centralized

devolved

devolved

Central IT

Anarchy


Definition!

Implementation!

centralized

devolved

devolved

Central IT

Anarchy Centre of Excellence Council

CoE with Audit

Intranet Governance Defined

Intranet governance is a framework for managing, supporting, and improving the intranet.

It aligns people and technology to realize business value.

Maish Nichani – PebbleRoad!

Activity 1: Selecting an Intranet Governance model

Exploring Intranet Governance[15 minutes]

What governance model would you recommend the

Company adopt? why?

Social Content

What is Social Content?

• user generated

• polls

• ratings

• favourites

• activity

streams

• gamification

• likes

• forums

• discussions

• commenting

• feeds

• photos

• video

• following/

watching

• linking

• sharing

Any other types?

Social Content can help...

• distribute ownership of content

• distribute creation of content

• empower employees to contribute ideas, knowledge and content

• provide insights on company culture

• remove ‘silos’

• connect employees from across organization (physically &

organizationally)

• understand context & expose the dialogue that was involved

during content creation

Content

Communication

Collaboration

Activity

Culture

Activity 2: Social Content Mapping

Activity 2: Social Content Mapping[10 minutes]

What social content will...

• help solve your Company’s business goals?

• fit best into your Governance model?

Constraints of Intranet Products

Jive SharePoint Confluence ThoughtFarmer

Knowledge Base

Activity Streams

Doc Management

User Profiles

Forums

Blogs

News Feeds

Wikis

Tagging

Search

Calendars

Groups

Photo Galleries

Understand the origins

Product Origin

SharePoint Document Management

Jive Forums

Confluence Developer Tools

ThoughtFarmer Knowledge Management

How do you pick?

Start with Why?

What are the business goals?

Using the 5 purposes, prioritize, and create user scenarios to evaluate each product.

Activity 3: Select your Intranet Product

Activity 3: Intranet Product Recommendation Planning[15 minutes]

Create your ‘5 Intranet Purposes’ priority map

Define 3 key user stories that will help solve your business

problems

Bringing it all together

All content is social

‘Social’Content is influenced by

• Intranet Product

• Governance Model

• Business Goals

• Corporate Culture

Content

Communication

Collaboration

Activity

Culture

Through...

• Learning about Intranets

• Exploring Intranet Governance models

• Defining social content

• Understanding social products constraints

...you are equipped to strategically use content for business change.

Questions?

Selma [email protected]@selmaz

mailto:[email protected]

mailto:[email protected]

Leveraging Social Content for Business Value by Selma Zafar

Technology

Transcript of Leveraging Social Content for Business Value by Selma Zafar