Leveraging LinkedIn as a Student · • Should I list bullet points for experience on my profile?...
Transcript of Leveraging LinkedIn as a Student · • Should I list bullet points for experience on my profile?...
Fiona MackieSenior Customer Success Manager, Stockholm
Leveraging LinkedIn as a Student
Ouragenda
01 A Little Story
02 Why LinkedIn?
03 Your Profile,Your Story
04 Q&A
05 Wrap Up
R O C K Y O U R P R O F I L E
Here’s a few things to know about me:
A bit of a globetrotterMy first ever email was [email protected] Self confessed education junkie Mary Poppins is one of my heroes#RelationshipsMatter
You can also go and read my profile...
My Career...
Talk about a PASSIVEcandidate...
But nothing deters this super Recruiter !
Using LinkedIn Recruiter She Found Me !
LinkedIn Pipelining Best Practice
”Did you see that Linkedin acquired Lynda.com?”
”Hey, here’s an interesting blog post about a day in the life of a CSM!!”
”Did you check out our company page?”
”Let’s have a chat about LinkedIn”
It all started with an InMail... ”We actually have a job you may like!”
All roads lead to Rome
StockholmNordics
Corporate
v
WhyLinkedIn?
Create economic opportunityfor every member of the
global workforce
O U R V I S I O N
660M+MEMBERS
30M+COMPANIES
20M+JOBS
50K+SKILLS
90K+SCHOOLS
`1.3Million+ Members in Finland
Connect to opportunityO U R V A L U E P R O P O S I T I O N
`What is the #1 activity done on LinkedIn?
`Viewing Profiles
Your profile,Your story
Build a great profile
Develop your network
Engage with your network
Add a photoSTEP 1
Members with a photo get up to:
9x more connection requests
21x more Profile views
36x more messages
Add your industrySTEP 2
Members with industry information receive up to 9x more Profile views
More than 300K people search by industry on LinkedIn every week.
Detail your work experience
STEP 4
Member with up-to-date positions receive up to:
5x more connection requests
8x more Profile views
10x more messages
Add examples of your work
STEP 5
Upload photos, presentations,and videos
Give a dynamic, visually appealing representation of your professional story
Add volunteer experience
STEP 6
Members who add volunteer experience and causes get up to 6xmore Profile views than those without
50% of HM’s equate volunteer experience to formal work experience
Add skills & get endorsed
STEP 1
Members who add 5 or moreskills receive up to 17x moreProfile views
You control your skills
Request a recommendation
STEP 2
Recommendations help build you credibility and validate your skills
And don’t forget about…
A C C O M P L I S H M E N T SE D U C A T I O N P U B L I C A T I O N SL O C A T I O N
Gain Knowledge and InsightsBuild your Network
Connect with who You know
GAIN INSIGHTS
Your Alumni Can be a Great Help
GAIN INSIGHTS
Follow companies
GAIN KNOWLEDGE
Followinfluencers
GAIN INSIGHTS
Advanced search filters help you find what’s important
SEARCH AT SCALE
See the news, content and posts that matter most
CUSTOMIZE YOUR FEED
Build Thought LeadershipEngage with your Network
Sharing updates vs. publishing postsH E L P I N G Y O U G R O W A N D E N G A G E Y O U R N E T W O R K
Share links, articles, images, quotes or anything else your followers might be interested
in
Updates
Deeply explore topics that matter to you, then watch the comments to see your
impact
Publishing
1. Share your authentic voice
2. Post frequently
3. Start a conversation or share your pointof view
4. Include rich media to increase engagement
5. Create an opportunity for reciprocity – ask questions
Best practices for sharing updates
Becomes part of your profile
Gets shared with your network
Reaches the largest group of professionals
assembled online
Publishing on LinkedIn
1. Create a headline that captures attention
2. Include a photo to stand out
3. Be authentic, use your voice
4. Think about your audience
5. Article length matters – 600 – 1000 words
Best practices for publishing content
Track your progress
PUBLISHING
Questions?
FAQs
• Do I have to have a professional headshot?• Should I list bullet points for experience on my profile?• Should I write my profile in first person or third person
narrative?• Why should I add skills to my profile?• Can I control the skills/endorsements that get featured on
my profile?• Random people are endorsing me on LinkedIn for skills I
don’t have, how do I prevent this?• What’s the best practice recommendation from LinkedIn
around connections?• What’s the difference between following someone and
sending a connection request?
Our Programs in Dublin
Business Leadership Program
BLP Program is a ~6 month development academy that includes training across GCO and TA, and ~12 months in SD
HOW WE ACHIEVE THE MISSION & VISION:
Identify, inspire and develop LinkedIn’s future leadership
Be LinkedIn’s entry level talent pipeline for GSO
MISSION
Induction & Classroom
Training
Global Customer
Operations (GCO)
Talent Acquisition
(TA)
Sales Development
(SD)
Sales Intensive Classroom
Training
1 Week 2 Months 1 Week 2-3 Months 12-18 Months
Relationship Manager
Account Executive
Non-quota or Non Sales Path
Business Leadership Program
VISION
Workshops, E-learning, & Coaching
SD Onboarding & Role Excellence