Leveraging LinkedIn to

Brand & Network Your Way to Success

Dayna Mathews

Career & Personal Branding Strategist

Why LinkedIn? ♥332M+ members worldwide

107M+ in US alone

200M+ businesses

♥Majority of users make $50K or more per year

41% of users are millionaires

♥Social proof

♥Find/connect with relevant/meaningful audience

♥Build your personal/business brand

♥Showcase your expertise/business/knowledge

♥Be found

It All Begins With a Stellar Profile♥100% complete is key

♥Goal All-Star Profile Status

♥Interesting & Engaging

♥Informative & Impressive

♥Branded to match YOUR personality and style

♥Written in FIRST person not third

♥Naked is not pretty (on LinkedIn )

♥Calls people to action

Photo, Headline, URL

An Impactful Summary

Experience & Media

Publishing/Blogging

Publishing/Blogging

Posting Other Content

Recommendations

Skills & Expertise/Endorsements

Find Who You’re Looking For

Asking to Connect

Networking on LinkedIn Tips:

♥After connecting, scan their profile and message them

♥If you’re looking for a favor, offer something in return

♥Endorse/recommend others for their expertise

♥Like and comment on others’ newsfeed updates

♥Share others’ content to show caring/helpfulness

♥When writing a message, use the K.I.S.S.D Principle

♥Add people you meet at networking events

♥Share a blog post or update at least 2x per week

Additional Features - Groups

Additional Features - Stats

Recap!♥Why LinkedIn?

♥Create an Amazing Profile

♥Photo/Headline/Summary

♥Experience/Media – fill it out and add media!

♥Publish/republish your content & share other updates 2x/week

♥Get & Give Recommendations/Skills & Expertise Endorsements

♥Connect often and personalize it!

♥Network, network, network!

♥Be consistent, authentic, and helpful

Q & A TIME!

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Thank you!Receive 20% off your LinkedIn Profile Makeover &

Strategy Training Package!

Stay in touch with me!LinkedIn: linkedin.com/in/daynamathewsFacebook: Dayna Marie CoachingTwitter: @KickAssCareerInstagram: @daynamariecoachingPinterest: Dayna Marie Coaching

To schedule your FREE consultation visit:

www.daynamariecoaching.com