Brand Funded Card Linked Offers
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Driving Traffic with Vendor Funded Card Linked Offers Retailers redeem offers seamlessly - No cashier training required
Transcript of Brand Funded Card Linked Offers
Driving Traffic with Vendor Funded Card Linked Offers!Retailers redeem offers seamlessly - No cashier training required!
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$3.99 Cash Back Offer!
4 oz. size!
Linkable Networks enabled retailers are redemption locations for Card Linked Offers!
SHOPSHOP
SHOPShop
1! Brands create Card Linked Offers designed to drive retail traffic!
Brands target millennial consumers on any digital media channel!2! Shopper sees offer, purchases
product and redeems with a simple — Link, Swipe, Save!3!
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Retailers Redeem Brand Funded Card Linked Offers !
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1. Retailers Install Linkable Networks Software – One Day Integration!2. Brands Market Coupons to Millennial Shoppers!3. Shoppers Redeem Card Linked Coupons at Retailer Locations!
Simple Execution that Delivers High Value!
Seamless Redemption!
Retailer Commitment• One day set up of Linkable
Networks SKU Matcher software !• Minimal ongoing retailer
maintenance!
Value to Retailer• NO POS integration or cashier
training required !• Retailer is paid for each
redeemed offer!• Brands fund offers and
promotional media!• Campaigns drive incremental
shoppers!• Millennial consumers prefer !
Card Linked Offers over other coupon solutions ! No Printing. No Apps. 100% Digital.!
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P&G to spend 35% of its budget on digital. — AdAge!
CPG advertisers are focused on branding efforts: 62% !of digital spending will go toward banner ads, rich media, sponsorships and video, — eMarketer!
Mondelez International will allocate 50% of its annual marketing budget to digital marketing efforts in 2015. — AMA!
Brand Dollars are Going Digital!
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Card Linked Offers Are Simple: Link. Swipe. Save.!
Settlement Email Confirmation!Redemption Email Confirmation!Link Email Confirmation!
Link ! Swipe ! Save !
Settlement Occurs in 24-72 Hours!
How Linkable Offers Work!
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Consumer link offers!to their enrolled cards!
Consumer receive!their savings!
ongoing!SKU Central
SKU Matcherongoing!
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1 6LINKABLE ENVIRONMENT!
DATA WAREHOUSE!
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Find consumer’s!basket details!
25 Send baskets that match link offers!
No Retailer POS Integration Required – 6 Hour Process !
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Targeting Millennial Consumers on Her Terms !
It all starts !with a simple…! LINK SWIPE SAVE
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Digital Media Drives Awareness and Redemption!
• Brand funds media!• Brand funds consumer promo!• Retailer gains:!
ü Millennial Consumers!ü Incremental Sales!ü Increased Share of Wallet!ü Redemption Data!
ACQUIS IT ION !
TRIAL !
LOYALTY !
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Targeted Ads Reach Consumers on Facebook!
Mr. Market Shoppers Get a Free Pro Health Sample Link to Card Here
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Banner Ads Link to Offer Registration Page !
$3.99 Cash Back Offer4 oz. size
YOUR NEAREST ABC MARKETS LOCATION: 980 Great Plane Ave Needham, MA. 781-444-2301 !
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Card Linked Offer Confirmation !
$3.99 Cash Back Offer4 oz. size
TM
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OFFER NOW LINKED TO YOUR CARD! !Offer Terms & Conditions!Discount applies to your next purchase of the listed product(s) at participating retail stores. This offer is valid for in-store purchase only. Online purchases are excluded. Limit one (1) offer link and redemption per customer account. Off is limited to the specified purchase quantities and is limited to one offer per transaction. This offer is only good for qualifying purchases made with a credit or debit card registered with MyLinkables.com service and linked to this offer. Limited time offer, valid for purchases made during the above referenced time frame only.!
YOUR NEAREST ABC MARKETS LOCATION: 980 Great Plane Ave Needham, MA. 781-444-2301 !
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• NO Point of Sale Integration Required - 6 Hour Process
• Unlock Incremental CPG Funded Digital Marketing Dollars
• Market Level Campaigns That Maximize Local Market Initiatives
• Incremental Consumer Foot Traffic To Retail Locations
• Faster Checkout with Paperless Credit Card Redemption
• Ideal User Experience for Millennial and Families with Children Consumers
• Does Not Compete with Existing Loyalty or Points Programs
• Revenue Share From Redeemed Coupons Paid Directly to Retailer
Benefit to Retailer!
Mark BeesVice President of Business Development!Linkable [email protected]!617-838-0001 !
Thank You!!
