FSA UPDATE. FSA [email protected] [email protected] 720-544-2876.
Leveraging FSA Social Media - Affinity Presentation
-
Upload
federalstudentaid -
Category
Social Media
-
view
442 -
download
0
Transcript of Leveraging FSA Social Media - Affinity Presentation
![Page 1: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/1.jpg)
Engaging with and Learning from Customers via Social Media and its Positive Impacts for Students & Families
Presented by: Susan Thares
April 2014
Federal Student Aid
![Page 2: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/2.jpg)
StudentAid.gov Homepage
2
![Page 3: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/3.jpg)
Facebookwww.facebook.com/FederalStudentAid
3
![Page 4: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/4.jpg)
Facebook Post Examples
4
![Page 5: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/5.jpg)
Twitterwww.twitter.com/FAFSA
5
![Page 6: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/6.jpg)
Twitter Post Example
6
Shortened link to info on StudentAid.gov
![Page 7: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/7.jpg)
The more the merrier…
7
![Page 8: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/8.jpg)
YouTube
8
www.youtube.com/FederalStudentAid
![Page 9: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/9.jpg)
Some of our YouTube Playlists
9
![Page 10: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/10.jpg)
Visual.ly (FSA Infographics)
10
www.visual.ly/users/federalstudentaid
![Page 11: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/11.jpg)
#AskFAFSA Office Hours on Twitter
•Integrates social media and customer service
•Different topic each month
•Tweet questions using #AskFAFSA
•SMEs available to answer questions live
•Summarize for those not able to attend
![Page 12: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/12.jpg)
March Office Hours
12
![Page 13: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/13.jpg)
Storify
13
www.storify.com/fafsa
![Page 14: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/14.jpg)
Blog Posts
14
![Page 15: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/15.jpg)
StudentAid.gov/resources
15
![Page 16: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/16.jpg)
Financial Aid Toolkit
16
![Page 17: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/17.jpg)
17
Sample Search Results for Social Media
![Page 18: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/18.jpg)
Questions and Contact Info
Questions on the information presented today?
18
Susan Thares, Digital Engagement [email protected]
![Page 19: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/19.jpg)
Leveraging FSA Content
19
![Page 20: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/20.jpg)
Leveraging Facebook Content
“Like” a specific post or piece of content
20
![Page 21: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/21.jpg)
Leveraging Facebook Content
“Share” our content
21
![Page 22: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/22.jpg)
Leveraging Facebook ContentPosts you can use
22
![Page 23: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/23.jpg)
Leveraging Twitter Content
Follow Us
23
![Page 24: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/24.jpg)
Leveraging Twitter Content
Retweet Us
24
![Page 25: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/25.jpg)
Leveraging Twitter Content
Tweets you can use…
25
![Page 26: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/26.jpg)
Add the @FAFSA Stream to Your SiteGo to: http://twitter.com/widgets (must be logged in)
COPY & PASTE THE FOLLOWING CODE INTO YOUR WEB SITE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>
26
![Page 27: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/27.jpg)
Leveraging YouTube Content
Download any of our videos:
http://studentaid.ed.gov/resources
Click on the video you want to automatically download
Subscribe to our YouTube Channel for the latest videos
27
![Page 28: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/28.jpg)
Embed Videos into Your Web Site
Instructions:•Go to YouTube.com/ FederalStudentAid•Select the video you’d like to embed•Click “Share” which will show you a new menu •Click the “Embed” option to receive the code •Copy and paste code to your site
28
![Page 29: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/29.jpg)
Add Infographics to Your Web Site
29
![Page 30: Leveraging FSA Social Media - Affinity Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070322/5592c78f1a28ab515c8b45f9/html5/thumbnails/30.jpg)
Add Infographics to Your Web Site
30