LevelTen Presentation April 11, 2008
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LevelTen Presentation April 11, 2008. The Academy High School. About LevelTen. LevelTen is a full-service Interactive Agency What We Do Interactive Strategy Creative Design Application Development Online Marketing Facts Nine year-old company 16 full-time employees - PowerPoint PPT Presentation
Transcript of LevelTen Presentation April 11, 2008
LevelTen PresentationApril 11, 2008
The Academy High School
About LevelTenLevelTen is a full-service Interactive AgencyWhat We Do
Interactive StrategyCreative DesignApplication DevelopmentOnline Marketing
FactsNine year-old company16 full-time employeesGrowing at a rate of 70% per year for last four yearsValidate Return on Investment through statistics
Types of ProjectsWeb Development
BrochurewareE-CommerceSocial Media
Online MarketingSearch Engine OptimizationPay-Per-Click / Ad BuyingOnline PRViral MarketingSocial Media / Guerilla
Success StoriesAT&T Wi-Fi Internet AccessClient: AT&T
AT&T’s Wi-Fi service is available in Barnes & Noble, Caribou Coffee shops, hundreds of airports, and many other venues. After LevelTen completed a successful redesign of their Wi-Fi Connection Site, AT&T challenged LevelTen with creating a campaign to increase traffic to venues while reducing the typical cost per acquisition.
Project: Increase visits to venues & create awareness
Results: Measurable ROI results of online marketing exceeded traditional forms advertising. Acquisition for the various LevelTen online marketing campaigns was at a mere $15.00/per user compared to typical cost per acquisition, $50.00/per user.
70% lower cost per subscriber acquisition
Success StoriesThe Staubach Co – Monday Morning CEO Client: Roger StaubachCreate a concept for building The Staubach Company brand online to match The Staubach Company and Roger’s uncompromising personality and philosophies.
Project: Blog & Online Marketing
Results: The buzz level was tremendous as Roger’s posts sparked numerous conversations across the web. Three months after the launch, over 15,000 pages referenced “Monday Morning CEO” and over 300,000 new web pages referenced “Roger Staubach”. The blog’s extraordinary buzz transferred successfully to the company's practice. Nearly 200,000 new web pages referenced both Staubach and “Real Estate”3 - a 243% jump. Over 50,000 new web pages referenced both Staubach and “Commercial Real Estate”, a 227% jump.
Other ProjectsWeb Development
National Breast Cancer FoundationNEC Word PlayCorvette GearComedy Defensive Driving
In The WorksMadeLoudTraxo
Content Integration
Business Case Anslysis
Discovery
Analysis &Conception
DocumentationDevelopment
DesignResearch
Optimization
ThemeDesign
Copywriting
Application Dev. Marketing
Content Development
Creative Copy
TemplateCoding
Element Design
Testing QAQA/Testing
Production Environment Setup
Cut Over
Hardware/App Maintainence
Execution & Management
Content Changes(Community/Communication Management)
Monitoring
Analysis
Planning
Deve
lopm
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Laun
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Mai
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Resource Planning
Preliminary Planning
Stragegic Planning
Resource Planning
Dev Environment Setup
Test Environment Setup
Verif
icat
ion
Project Process
Career OptionsAgency vs. CorporateFreelance vs. Employee@Office vs. @Client Site vs. @HomeLarge vs. Small
Interactive RolesClient Services
– Project Management– Business Analyst
• Usability Analyst– Account Management
Marketing– Search Engine Optimization– Pay Per Click
• Ad Buying– Content Developer
• Knowledge worker• Press Releases
– Social Media• Guerilla Marketing
Creative Design– Graphic Designer
• Print Designer• Web Designer• Multimedia / Animators• Illustrators / Vector Graphics• Video Producers• Audio Producers• Photography
– Client Side Coder• Markup (HTML/XHTML)• JavaScript / AJAX
– Art Director– Creative Director
IT– Programmers– Server Admin– DBA– Systems Integration– Network / Security– QA / Testing
Types of AgenciesMarketing / DesignAdvertisingPRInteractiveIT ConsultingManagement Consulting
Types of Interactive AgenciesLargeMidsizeBoutique
Eye CandyApp DevelopersOnline Marketing
Corporate GigsBrick & Mortar website department
BrochurewareKnowledgebaseExtranet/Intranet
Web based businessSoftware solutions with online components
Higher Education OptionsFour Year College & Universities
Work Skill DegreesClassical Education
Community CollegeVo-Tech Schools
Art SchoolTech School
Self Taught
Why CollegeCritical thinking / problem solving skillsBe well roundedChance to explore opportunitiesWill matter to some companiesSocial aspects
DegreesComputer Science
ProgrammingIT – Server AdminMIS (Software Development)
Graphic / Multimedia DesignCommunications / MarketingLibrary and Information ScienceCognitive PsychologyDesign your own
Artist vs. Commercial Designer/Developer
TrendsRich User Experience
– Separation of data & display (tableless CSS design)
– AJAX• Frameworks
– Flash Rich Media ApplicationsInteroperability
– Web Services (API Interfaces)• SOAP• REST
– RSS / XML– Semantic Web
Interaction– Social networking– Corporation-Customer interaction &
communities– Social book marketing– Social aggregation
• Open ID
Web 2.0 Frameworks– Rails
• Ruby on Rails– Python
• Django– Microsoft
• .NET 3– PHP
• Code Igniter• Cake• Zend
– Java• Spring
Advertising to Online PR– From here is how great our ketchup is
to here is our ketchup, lets talk about it.
– (Or here is an animated version of our ketchup, tell it to dance)
