Leveling up in localization! - Susan Alma & Dario Quondamstefano
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Transcript of Leveling up in localization! - Susan Alma & Dario Quondamstefano
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Leveling up in localization
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Optimizing Leveling up!
Dario Quondamstefano Susan M. Alma Localization QA Analyst Localization Project Manager
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Leveling up!
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French Spanish Turkish German Italian
all in-house
2009: INITIAL LANGUAGE SET
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2009: OUR INITIAL TEXT DATABASE
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2011: ADDING NEW LANGUAGES
French Italian German Spanish Brazilian Portuguese
Turkish Polish Dutch
all in-house
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THE CHALLENGE Translations hard to manage Less quality check in game
2011: INCREASING AMOUNT OF TEXT
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Wooga Awesome Localization Tool
WALT
2012: OUR TRANSLATION TOOL
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Wooga Awesome Localization Tool
WALT ● overview of workload ● translation ● glossary, context and screenshots ● proofreading ● overview of text to test
2012: OUR TRANSLATION TOOL
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2012: PROFESSIONAL LQA
Defining the focus of Localization Testing
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Defining the focus of Localization Testing
PROMOTING
2012: PROFESSIONAL LQA
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Defining the focus of Localization Testing
PROMOTING
TRAINING
2012: PROFESSIONAL LQA
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DEFINE ISSUES
Defining the focus of Localization Testing
PROMOTING
TRAINING
2012: PROFESSIONAL LQA
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• Font implementation
• Technical issues
• Content related issues
• Grammar, typos, etc...
Localization Tester Translators
2012: PROFESSIONAL LQA
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Clear ownership on specific projects
2013: EXPANDING THE TEAM
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7 outsourced languages
NEW LANGUAGES:
12 in-house languages
2015: EXPANDING LANGUAGE SET
Swedish Danish Arabic Thai Korean Russian Finnish
French Italian German Spanish Brazilian Portuguese
Turkish Polish Dutch Japanese Chinese (Simplified)
Chinese (Traditional)
Norwegian (Bokmål)
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- IT HELPED TO HAVE A TRANSLATION TOOL TAILORED TO OUR NEEDS
- DEDICATED LOCALIZATION TESTING TEAM
WAS VERY VALUABLE IN MANY AREAS - DIRECT LQA/DEV CONTACT KEPT
COMMUNICATION FAST AND EFFICIENT
WHAT WE LEARNED
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Optimizing Localization
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WTF...
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Our Game Languages
Native speakers @ Wooga
English (US)
French Italian German Spanish Portuguese (BR)
Turkish Polish Dutch
Japanese Chinese (Simplified)
Chinese (Traditional)
Norwegian (Bokmål)
Danish Swedish Finnish Russian
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Our Game Languages
No native speakers @ Wooga
Arabic (classic)
Korean Thai
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Text overlap
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Text cut off / wrong word order
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Spelling mistake?!
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Optimization Projects
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Optimization Projects
1. Qualitative feedback - internally
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Optimization Projects
1. Qualitative feedback - internally 2. Qualitative feedback - externally
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Optimization Projects
1. Qualitative feedback - internally 2. Qualitative feedback - externally 3. Quantitative feedback
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1. Qualitative Feedback - internally
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Qualitative Feedback
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Internal Feedback Results
✅ Very positive feedback
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Internal Feedback Results
✅ Very positive feedback ✅ Fairly quick test
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Internal Feedback Results
✅ Very positive feedback ✅ Fairly quick test ❌ Trivial
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Internal Feedback Results
✅ Very positive feedback ✅ Fairly quick test ❌ Trivial ❌ No ratings
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2. Qualitative Feedback - externally
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Qualitative Feedback
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• 5 testers per language @ Wooga • 2 hours per session • Native speakers • Gamers • Mobile device owners
Testing Session Set-up
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• Tutorial • Screenshots • Rating (1-6 scale) • Report • Final decisions
Testing Session Set-up
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External Feedback Results
✅ High ratings (~4.9 out of 6)
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External Feedback Results
✅ High ratings (~4.9 out of 6) ✅ Corrections / suggestions
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External Feedback Results
✅ High ratings (~4.9 out of 6) ✅ Corrections / suggestions ❌ Playing games in other languages
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External Feedback Results
✅ High ratings (~4.9 out of 6) ✅ Corrections / suggestions ❌ Playing games in other languages ❌ Time consuming
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3. Quantitative feedback
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● “Help us out” button
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● “How are our translations?” ○ Mistakes ○ Boring ○ Weird ○ Perfect ○ Good
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● Ratings: 10K / month ● Monthly overviews
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~ 85% Happiness Rate
Ratings: Outsourced Translations
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~ 87% Happiness Rate
Ratings: In-house Translations
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Quantitative Feedback Results
✅ High ratings (85% - 87%)
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Quantitative Feedback Results
✅ High ratings (85% - 87%) ✅ Simple solution
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Quantitative Feedback Results
✅ High ratings (85% - 87%) ✅ Simple solution ❌ No further explanations
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Quantitative Feedback Results
✅ High ratings (85% - 87%) ✅ Simple solution ❌ No further explanations ❌ Biased answers
![Page 55: Leveling up in localization! - Susan Alma & Dario Quondamstefano](https://reader034.fdocuments.in/reader034/viewer/2022051503/587164f61a28ab58758b52d9/html5/thumbnails/55.jpg)
Quantitative Feedback Results
✅ High ratings (85% - 87%) ✅ Simple solution ❌ No further explanations ❌ Biased answers ❌ Uncomparable
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Next Steps
● Comparable ratings ● Feedback button in all games ● Continue qualitative feedback