Level 3.30 DVC Initiate design ideas through exploration Part 1 Lesley Pearce National Coordinator...
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Level 3.30 DVC Initiate design ideas through exploration Part 1 Lesley Pearce National Coordinator Team Solutions The Auckland University
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Transcript of Level 3.30 DVC Initiate design ideas through exploration Part 1 Lesley Pearce National Coordinator...
Level 3.30 DVCInitiate design ideas through
explorationPart 1
Lesley PearceNational Coordinator
Team Solutions The Auckland University
LO: Visual Communication Level 8
At level 8: • Students demonstrate they can work from a
starting point/experience and are able to generate ideas in the broadest sense to create new innovative design ideas. Students demonstrate effective and clear complex and high quality visual communication strategies/techniques and knowledge that communicates the intent of their design.
3.10 Initiate design ideas through exploration
• Where do designers start their design thinking from?
• Where do these ideas lead to?• What visual techniques do they use to explore
design ideas?
Starting point
Exploring ideas
Final design idea
Use of visual communication techniques: sketching, rendering
Working from an inspiration board
Starting experiences can come from…
NatureYoung fern shoots
The Koru (Spiral) Symbol spiral, new beginningsThe spiral shaped koru is a very popular Maori tribal symbol. The Koru, shaped in the form of an unfurling spiral represents the unfolding silver fern frond. It symbolizes new beginnings in life.
Koru is the Maori word for "bight" or "loop" and refers to new shoots of the silver fern. The circular movement towards an inner coil refers to 'going back to the beginning'. The unfurling frond itself is symbolic for new life, hope, perfection, rebirth, a new start, awakening, personal growth, hope, purity, nurturing, a new phase (in life), the spirit of rejuvenation, and peace.
http://www.youtube.com/watch?v=X95etnApDS8
architect Barry Berkus demonstrates how nature can inspire design
Maori Guardian Angel - Manaia
The manaia symbolizes a mythical being with a bird's head a human body and fish tail. Manaia is considered the messenger between the Gods and mortals. In Maori culture the bird is thought to be an omen-carrier or intermediary between man and the spirits. That's why manaia, with its specific body shape, represents spiritual power and is seen as the guide that leads the spirits to heaven.
Sometimes the manaia symbol is described as some kind of aura; the invisible light surrounding a person.
The Manaia symbol is described in many ways. The word doubles as the word for lizard and some say it is a beaked and ornamental figure. Others think its origins are in the human profile. There is also the movement that suspects the Manaia relates to a distant avian (bird) cult.
Case study Charlotte DicksonTable lamp
• Inspired by the The Maori Circle (Porowhita) • Circle - Porowhita The closed circle with a
hole in between represents the never ending circle of life and nature. It also stands for the belief that life has no beginning or end.
• A celebration of cradle to cradle
Activity• In groups read the Learning Objective, Assessment
Specifications and AS• Create a visual to explain the process expected by a
student to be successful.
Assessment Specifications
• Variety of media in any form• Up to A2• 60 page maximum• Focused on product or spatial• Visual communication techniques• Starting point experience to idea generation• Exploration of ideas through 2D and/or 3D
