Gov 1255: Politics of India Emily Clough SOCIAL MOVEMENTS Part I.
Letters are write on trend - Emily Readett-Bayley · 6I was fortunate I was able to change my...
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48 49 EMILY Readett-Bayley’s first consignment of skillfully woven rattan baskets were destroyed by a ball of flames. Devastating – but thrilling. For this was on the set of the new Star Wars movie. The baskets, made as part of a project Emily is involved in deep in the jungles of Borneo, were ordered by Pinewood Studios. The Notts designer says: “There is a scene where Harrison Ford’s character Han Solo has to torch a village, burning terracotta pots and my baskets. “It is so sad to burn them all but they will be immortalised, won’t they, because they’re on film. “It’s a great thing to be involved in,” says the 52-year-old, speaking from her Notts office in Scarrington. In fact there was a repeat order for 40 more baskets, which Emily believes was down to Harrison Ford’s accident last year in which the star broke his ankle. “I think they were due to shoot the scene and had set fire to them when he had his accident,” she says. The rattan baskets are part of Emily’s Posh Salvage collection of furniture and accessories, handmade from materials such as wicker rattan and salvaged hard woods, driftwood, bamboo, sago palm, mother of pearl and feathers in Indonesia. Other than movie props, the strong baskets have more practical uses such as storing toys or logs and would make attractive planters for the garden. Emily’s role is to develop workshops using the wild rattan to provide employment for the Dayak population, who live in a rainforest conservation area in Indonesian Borneo, known as the Katingan Project. It is the first time the baskets have been sold outside the area. Last month Emily showcased them at two major events in London – the Grand Designs Live exhibition and Pulse trade show. The mother of twins says: “I’m just a very small part of something that is quite important to protect the rainforests. I think it’s the most important thing I have ever done. “This is providing employment for people who would otherwise be forced to resort to illegal logging or clearing and burning the forest for palm oil cultivation.” Coincidentally, Harrison Ford saw the baskets “Kirstie Allsopp put WOW on her wall on one of her programmes and we sold out of Ws overnight – it was amazing,” says Emily. “Jamie Oliver had Daisy, his daughter’s name, in floral letters. Nigella (Lawson) had a whole wall full of letters that she walked past into her kitchen every time.” One romantic requested the word ‘amour’ ten times for a bedroom frieze. But Emily’s favourite is the motto in the legal chambers of a Greenpeace lawyer. “It says ‘Do Good, Fear No One’ in Latin. I love the idea of a barrister fighting for a cause, having that on his wall behind so everyone coming in to see him would see this.” Each letter is skillfully crafted out of lightweight, sustainable albizia wood and provides the rice farmers with a secondary income. Emily remembers: “They were so beautiful I thought we might be able to sell these individually. Nobody was doing it then. It was quite an interesting time. Everybody started text messaging and it’s really grown from there.” There’s no need to spell it out. Designer Emily Readett-Bayley’s Posh Graffiti started a new trend in decorative letters but there is so much more to her business besides. She talks to LYNETTE PINCHESS about celebrity customers, an important conservation project and why she can’t wait to see the new Star Wars movie Letters are write on trend Nt interiors being made in Borneo while filming a documentary about climate change, called Years of Living Dangerously. “You would not believe the coincidence....I have to get a message to him that it’s the same baskets,” says Emily, who began her business 25 years ago selling hand-carved wooden animals and giant apples and pears crafted on the Indonesian island of Bali. Although that was never part of her game plan. A career in theatre production took her to the exotic island in 1989 to source masks, costumes and props for an Asian production of Macbeth. “I was only 26, working with the designer, but I was the one who had to go out and work with the local people and pay everybody so I really got to know about the place and about the craft and I was blown away by their skill. “One of the wood carvers I’d worked with said ‘Emily, you’ve got the right eyes – you should come back and do this for yourself’.” She took the plunge, running the business from her parents’ farm in the Notts village of Flawborough and selling at country shows. A major breakthrough came when she was offered a spot in Neal’s Yard, Covent Garden. “I thought I don’t believe this – this is my favourite place in the middle of London and an amazing place for me to put my crafts,” recalls Emily, who is related to Imogen Skirving, of Langar Hall. Pop-up shops on the edge of Soho at Christmas-time caught the eye of West End buyers, leading to one of her first collaborations – a range of hand-carved wooden Christmas decorations for top London department store Liberty. It was in 1992 that the business literally became as easy as ABC when Emily was one of the first to launch decorative wooden letters for children’s bedroom walls. It was long before the present trend but soon orders for initials poured in for engagements, weddings, Christenings and anniversaries. Unlike many of the cheap imitations on sale today, these letters are beautifully hand-crafted out of wood by rice farmers in Bali. This arm of the business, Posh Graffiti, has attracted a string of celebrity clients. Over time, Emily’s collection has become more design-led and has grown to include intricately painted wooden hearts, decorations and dishes. Business was booming when the unthinkable happened and Emily was diagnosed with breast cancer. After treatment at Nottingham City Hospital she took time out in Bali with husband York and twin boys Raj and Mark. Her sister Lucy Suleiman, 50, ran the UK operation while Emily recuperated. Lucy continues to jointly run the retail website today. “I was fortunate I was able to change my lifestyle. I changed my diet, I meditated and had acupuncture,” says Emily. Her return to the UK in 2011 coincided with the recession but Posh Graffiti landed a big contract with John Lewis for silver lettering in 32 stores and online. Posh Graffiti’s own online operation was a big step forward, focusing on the company name rather than Emily’s own identity. “Posh Graffiti is a great name. People remember that. In fact we had to move away from Emily Readett-Bayley because although it’s a nice name it’s complicated and not easy to remember,” says Emily, who is confident the trend for letters will run and run. “Our letters are quite classic. They’re not going to go out of fashion. “There are lots of letters on the market now but a lot have been stamped out of MDF or other materials. They’re not hand-carved, they’re flat – that’s the difference. Every one is hand-made so every one is slightly different. “How they manage to carve them so beautifully still blows my mind after 25 years.” Posh Graffiti is open to collaborations and has already teamed up with a greetings card and wrapping paper company. “So if there are any Nottingham textile companies that want to do some nice textiles or bags....” offers Emily, who divides her time between Scarrington, her 15-year-old twins’ school in Norfolk and Bali. But wherever she goes, she’s never incommunicado, as her final story demonstrates. “When I first went out to the jungle in Borneo I put on my email ‘I’m really sorry, I’m going to be out of contact for a week because I’m off to the jungle’. I flew out there, had a five-hour drive in the wilderness with destroyed rainforests either side. I switched my phone on. There was a five band mobile phone signal – a better signal than I get here in Notts due to an American satellite immediately above Borneo.” ● For more information visit www.poshgraffiti.com. Emily Readett-Bayley (left) and her sister Lucy Suleiman at their sales hut at Langar Hall where they showcase some of their Posh Graffiti and Posh Salvage. PICTURES: Mark Lee. Spell it out in style with giant silver letters, available from Posh Graffiti. Movie star Harrison Ford visiting a rattan workshop in Borneo which is part of the Katingan Project. Top: Hand-painted crafts available from Posh Salvage and above, a rattan basket similar to those used on the set of the new Star Wars movie.
Transcript of Letters are write on trend - Emily Readett-Bayley · 6I was fortunate I was able to change my...
48 49
EMILY Readett-Bayley’s first consignment ofskillfully woven rattan baskets were destroyed by aball of flames.
Devastating – but thrilling. For this was on theset of the new Star Wars movie.
The baskets, made as part of a project Emily isinvolved in deep in the jungles of Borneo, wereordered by Pinewood Studios.
The Notts designer says: “There is a scene whereHarrison Ford’s character Han Solo has to torch avillage, burning terracotta pots and my baskets.
“It is so sad to burn them all but they will beimmortalised, won’t they, because they’re on film.
“It’s a great thing to be involved in,” says the52-year-old, speaking from her Notts office inScarrington.
In fact there was a repeat order for 40 morebaskets, which Emily believes was down toHarrison Ford’s accident last year in which the starbroke his ankle.
“I think they were due to shoot the scene and hadset fire to them when he had his accident,” shesays.
The rattan baskets are part of Emily’s PoshSalvage collection of furniture and accessories,handmade from materials such as wicker rattanand salvaged hard woods, driftwood, bamboo, sagopalm, mother of pearl and feathers in Indonesia.
Other than movie props, the strong baskets havemore practical uses such as storing toys or logs and
would make attractive planters for the garden.
Emily’s role is to develop workshops using thewild rattan to provide employment for the Dayakpopulation, who live in a rainforest conservationarea in Indonesian Borneo, known as the KatinganProject.
It is the first time the baskets have been soldoutside the area.
Last month Emily showcased them at two majorevents in London – the Grand Designs Liveexhibition and Pulse trade show.
The mother of twins says: “I’m just a very smallpart of something that is quite important to protectthe rainforests. I think it’s the most importantthing I have ever done.
“This is providing employment for people whowould otherwise be forced to resort to illegallogging or clearing and burning the forest for palmoil cultivation.”
Coincidentally, Harrison Ford saw the baskets
“Kirstie Allsopp put WOW on her wall on one ofher programmes and we sold out of Ws overnight –it was amazing,” says Emily.
“Jamie Oliver had Daisy, his daughter’s name, infloral letters. Nigella (Lawson) had a whole wallfull of letters that she walked past into her kitchenevery time.”
One romantic requested the word ‘amour’ tentimes for a bedroom frieze.
But Emily’s favourite is the motto in the legalchambers of a Greenpeace lawyer.
“It says ‘Do Good, Fear No One’ in Latin. I lovethe idea of a barrister fighting for a cause, havingthat on his wall behind so everyone coming in tosee him would see this.”
Each letter is skillfully crafted out of lightweight,sustainable albizia wood and provides the ricefarmers with a secondary income.
Emily remembers: “They were so beautiful Ithought we might be able to sell these individually.Nobody was doing it then. It was quite aninteresting time. Everybody started text messagingand it’s really grown from there.”
T h e re ’s no need to spell it out.Designer Emily Readett-Bayley’sPosh Graffiti started a new trendin decorative letters but there is somuch more to her businessbesides. She talks to LYNETTEPINCHESS about celebritycustomers, an importantconservation project and why shecan’t wait to see the new StarWars movie
Letters are write on trendNt interiors
being made in Borneo while filming a documentaryabout climate change, called Years of LivingDangerously.
“You would not believe the coincidence....I haveto get a message to him that it’s the same baskets,”says Emily, who began her business 25 years agoselling hand-carved wooden animals and giantapples and pears crafted on the Indonesian islandof Bali.
Although that was never part of her game plan.
A career in theatre production took her to theexotic island in 1989 to source masks, costumesand props for an Asian production of Macbeth.
“I was only 26, working with the designer, but Iwas the one who had to go out and work with thelocal people and pay everybody so I really got toknow about the place and about the craft and I wasblown away by their skill.
“One of the wood carvers I’d worked with said‘Emily, you’ve got the right eyes – you should comeback and do this for yourself’.”
She took the plunge, running the business fromher parents’ farm in the Notts village ofFlawborough and selling at country shows.
A major breakthrough came when she wasoffered a spot in Neal’s Yard, Covent Garden.
“I thought I don’t believe this – this is myfavourite place in the middle of London and anamazing place for me to put my crafts,” recallsEmily, who is related to Imogen Skirving, ofLangar Hall.
Pop-up shops on the edge of Soho atChristmas-time caught the eye of West End buyers,leading to one of her first collaborations – a rangeof hand-carved wooden Christmas decorations fortop London department store Liberty.
It was in 1992 that the business literally becameas easy as ABC when Emily was one of the first tolaunch decorative wooden letters for children’sbedroom walls.
It was long before the present trend but soonorders for initials poured in for engagements,weddings, Christenings and anniversaries.
Unlike many of the cheap imitations on saletoday, these letters are beautifully hand-crafted outof wood by rice farmers in Bali.
This arm of the business, Posh Graffiti, hasattracted a string of celebrity clients.
Over time, Emily’s collection has become moredesign-led and has grown to include intricatelypainted wooden hearts, decorations and dishes.
Business was booming when the unthinkablehappened and Emily was diagnosed with breastcancer.
After treatment at Nottingham City Hospital shetook time out in Bali with husband York and twinboys Raj and Mark.
Her sister Lucy Suleiman, 50, ran the UKoperation while Emily recuperated. Lucy continuesto jointly run the retail website today.
“I was fortunate I was able to change my lifestyle.I changed my diet, I meditated and hadacupuncture,” says Emily.
Her return to the UK in 2011 coincided with therecession but Posh Graffiti landed a big contractwith John Lewis for silver lettering in 32 storesand online.
Posh Graffiti’s own online operation was a bigstep forward, focusing on the company namerather than Emily’s own identity.
“Posh Graffiti is a great name. People rememberthat. In fact we had to move away from EmilyReadett-Bayley because although it’s a nice nameit’s complicated and not easy to remember,” saysEmily, who is confident the trend for letters willrun and run.
“Our letters are quite classic. They’re not going togo out of fashion.
“There are lots of letters on the market now but alot have been stamped out of MDF or othermaterials. They’re not hand-carved, they’re flat –that’s the difference. Every one is hand-made soevery one is slightly different.
“How they manage to carve them so beautifullystill blows my mind after 25 years.”
Posh Graffiti is open to collaborations and hasalready teamed up with a greetings card andwrapping paper company.
“So if there are any Nottingham textile companiesthat want to do some nice textiles or bags....” offersEmily, who divides her time between Scarrington,her 15-year-old twins’ school in Norfolk and Bali.
But wherever she goes, she’s neverincommunicado, as her final story demonstrates.
“When I first went out to the jungle in Borneo Iput on my email ‘I’m really sorry, I’m going to beout of contact for a week because I’m off to thejungle’. I flew out there, had a five-hour drive inthe wilderness with destroyed rainforests eitherside. I switched my phone on. There was a fiveband mobile phone signal – a better signal than Iget here in Notts due to an American satelliteimmediately above Borneo.”
● For more information visitwww.poshgraffiti.com.
Emily Readett-Bayley (left) and hersister Lucy Suleiman at their saleshut at Langar Hall where theyshowcase some of their PoshGraffiti and Posh Salvage.PICTURES: Mark Lee.
Spell it out in style with giant silver letters, available from Posh Graffiti.
Movie star Harrison Ford visiting a rattan workshop in Borneo which is part of the Katingan Project.
Top: Hand-painted crafts available from PoshSalvage and above, a rattan basket similar to thoseused on the set of the new Star Wars movie.
