Let’s Rawk The Web - A Manifesto
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Transcript of Let’s Rawk The Web - A Manifesto
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Let’s Rawk The Web
A Manifesto
Denise Jacobs //Girl Geek Dinners Miami /
/ July 2011
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Rawk The TweetsWho’s Rawkin’:@denisejacobs
The Venue:@miamishared #girlgeekmiami
What I’m rawkin’ about:@rawktheweb #rawktheweb
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“This one goes to 11”
http://www.flickr.com/photos/aarronwalter/4629078087/
Author + Speaker & Trainer +Pan-Creative = RAWK!
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man·i·fes·to[man-uh-fes-toh], nouna public declaration of motives, opinions, intentions,
and/or objectives, as one issued by a government, sovereign, or organization.
from It. Manifesto, 1644 "public declaration explaining past actions and announcing the motive for forthcoming ones," from L. manifestus.
- Dictionary.com
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Typical tech conference line-up
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UX conferences
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Typography conferences
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Tech book authors
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Tech company startup crews
http://www.technologyreview.com/web/24555/
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There is plenty of diversity
http://www.flickr.com/photos/ejflavors/3367083875/
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There is plenty of diversitySome
^
http://www.flickr.com/photos/ejflavors/3367083875/
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There is plenty of diversitySome
^
http://www.flickr.com/photos/ejflavors/3367083875/
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There are diverse web experts
Divya Manian@nimbui
Dan Mall @danmall
Lea Verou@leaverou
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So…what gives?
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• At FOWA 2009, Kristina Halvorson pulled a surprise in her presentation and asked, “why am I the only woman on stage here?”
FOWA Miami 2009
http://www.flickr.com/photos/judxapp/3308023998/
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• And today in 2011, I’m asking “why am I one of very few women of color on the stage at the conferences I present at?”And at present…
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• I love guys.
Much like Kristina…
http://www.flickr.com/photos/judxapp/3307193183/
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• I love (white) guys.
And just so you’re not confused…
(white)
http://www.flickr.com/photos/judxapp/3307193183/
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Honest!
photo 2: http://www.flickr.com/photos/thereisnocat/4492069431/; all others are the author’s
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Potatoes & the web industry
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Lack of biodiversity
http://www.flickr.com/photos/benmillett/281344513/
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Exponential growth & influence
http://www.infographic.nu/wp-content/uploads/2011/05/death-of-print.png
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Newspaperhttp://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png
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Radiohttp://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca._1942.jpg
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Television
http://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg
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Globally pervasive
1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblogger/3861295403/, 3) http://www.flickr.com/photos/rosipaw/5308977361/, 4) http://www.flickr.com/photos/kiwanja/3169449999/
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Did you know?The number of books estimated at 130 million,
while the number of of websites in 2008 was 160 million.
Currently, there are ~20 billion pages on the web.
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There are a LOT of different potatoes…
http://www.flickr.com/photos/aarronwalter/4629078087/http://www.flickr.com/photos/flatbushgardener/2105741902/
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Approximately 4500!
http://www.flickr.com/photos/benmillett/241673100/
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More voices to be heard
http://www.flickr.com/photos/lynneluvah/3365184823/
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(and diversity)
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Let’s Rawk the Web1. Why2. Where (to start)3. How4. What5. When
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• Lament in the industry for several years now
• Lack of role models can discourage potentials
• Diversity of voices encourages innovation • Why Not?
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“I go to only a small fraction of conferences and what do I see? The same handful of speakers….few new faces, fewer new ideas, rarely anything new to learn.”
- Nick Finck“Beyond the A-List, Diversity in the Web Community”
February 2007
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A diversity of voices encourages innovation
http://www.flickr.com/photos/shirinwiniger/3680885289/
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Why not?http://www.flickr.com/photos/auntiep/3083645776/
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• Get clear• Get inspired• Get support• Get a plan & a system in place
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Get clear
http://www.jenseninman.com/convergese & http://makeawesomeness.com/
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• rtw, bbw, girls in tech, ggd, conferences, etc.
Get inspired
http://royhoes.deviantart.com/art/Out-of-Inspiration-85588391
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Get support
• Get support
http://www.flickr.com/photos/kara_allyson/5358611092/
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Get a plan & a system in place
http://www.flickr.com/photos/mozi/401717944/
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• Do • Document• Deliver/Disseminate/Distribute
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DO
http://weburbanist.com/2008/01/24/more-unusual-art-from-everyday-materials-16-post-it-note-pranks-sculptures-and-murals/
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Document
http://www.flickr.com/photos/indi/119410966/
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Deliver/Disseminate/Distribute
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Achtung!
http://www.flickr.com/photos/glimeend/2661332153/
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“I don’t know enough”
http://www.flickr.com/photos/stuant63/2908064018/
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“They’ll discover that I’m a fraud”
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“I’m skurred”
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• Create/develop – content, brand/reputation, audience/platform/following
• Connect & collaborate• Propose• Promote
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• Create/develop – content, brand/reputation, audience/platform/following
Create/develophttp://www.flickr.com/photos/kenturamon/83083170/
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Connect & Collaboratehttp://www.flickr.com/photos/aarronwalter/4629078087/
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Propose
• Propose
http://www.flickr.com/photos/junkchest/47929871/
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Promotehttp://www.flickr.com/photos/thivierr/1177775772/
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(Are you surprised?)http://www.flickr.com/photos/zen/3446600695/
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Not about “Viva La Raza”`
Photo by Carlos Miller, 2011
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Nor is it about ego
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Visible presence has effects
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Both overt and subtle
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(One of) My goal(s)
http://www.flickr.com/photos/mjlaflaca/317471107/
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Change mental image to this:
Femi Adesina@designjuju
J. Smith @mrjsmith
Tiffany B. Brown @webinista
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Conference line-ups more like this:
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http://www.flickr.com/photos/hellquist/4669645994/
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Bring out inner rawkstars
http://www.flickr.com/photos/torley/2761300969/
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Now’s the time
http://www.flickr.com/photos/8286330@N03/4322042366/
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Change the world for the betterhttp://www.flickr.com/photos/sepblog/3527804859/
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Ready to Rawk?RawkTheWeb.comTwitter.com/RawkTheWeb
Launching: Fall/Winter 2011Used with permission: http://www.flickr.com/photos/cindyli/5525695760/