Let’s Rawk the Web: A Call to Action
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Transcript of Let’s Rawk the Web: A Call to Action
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Let’s Rawk The Web
A Call to Action
Denise Jacobs GitHub’s Public Speaking
Workshop for Women 22 February 2014
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Rawk The Tweets The Sista Gettin’ her Speak on:
@denisejacobs
Where we at? @github #passionprojects
What I’m rawkin’ about:
@rawktheweb #rawktheweb
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O hai!
Photo: Derek Kearney
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Today: Creativity
http://www.flickr.com/photos/massimobarbieri/3998455558/
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Have you noticed…
http://www.flickr.com/photos/frozencapybara/1376454002/
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An imbalance?
http://www.flickr.com/photos/julia_manzerova/4748112382/
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Typical dev conference line-up
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UX conferences
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Typography conferences
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Tech company startup crews
http://www.techxav.com/2009/07/10/lets-activate-the-way-back-machine-the-history-of-twitter-in-pictures/
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Tech book authors
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Is the tech industry just white dudes?
***
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There is plenty of diversity…
***
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There is some diversity…
***
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There is diversity…
***
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There are diverse web experts
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So…what gives?
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FOWA Miami 2009
http://www.flickr.com/photos/judxapp/3308023998/
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And at present…
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Much like Kristina…
http://www.flickr.com/photos/judxapp/3307193183/
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And just so you’re not confused…
http://www.flickr.com/photos/judxapp/3307193183/
(white) ^
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Honest!
Photos: Denise Jacobs
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Potatoes & the tech industry
http://www.flickr.com/photos/benmillett/281344513/
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Lack of biodiversity
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Exponential growth & influence
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Newspaper http://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png
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Radio http://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca._1942.jpg
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Television
http://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg
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Globally pervasive
1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblogger/3861295403/, 3) http://www.flickr.com/photos/rosipaw/5308977361/, 4) http://www.flickr.com/photos/kiwanja/3169449999/
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There are a LOT of different potatoes
http://www.flickr.com/photos/flatbushgardener/2105741902/
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Approximately 4500!
http://www.flickr.com/photos/benmillett/241673100/
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More voices to be heard
http://www.flickr.com/photos/lynneluvah/3365184823/
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(and diversity!) http://www.flickr.com/photos/fynes/1726530589/
The Web
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The problem: we’re hiding
http://www.flickr.com/photos/kenzzz_14/7031233649/
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My call to action:
http://www.flickr.com/photos/thivierr/1177775772/
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Let’s Rawk The Web!
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Let’s Tawk
1. Why 2. Where (to start) 3. How (to get started & become visible) 4. What (to do to up-level) 5. When
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Roots: How to Rawk SXSW 2010
http://www.flickr.com/photos/adactio/4428737167/
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Why?
• Lament in the industry • Lack of role models discourages
potentials • Diversity of voices encourages
innovation
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Lament on-going for years “I go to only a small fraction of conferences and what do I see? The same handful of speakers….few new faces, fewer new ideas, rarely anything new to learn.”
- Nick Finck Beyond the A-List, Diversity in the Web Community, February 2007
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Need to encourage potentials
http://www.flickr.com/photos/barretthall/3036598475/
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Innovation FTW!
http://www.flickr.com/photos/shirinwiniger/3680885289/
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Well said.
“Diversity and opportunity…in our industry…leads to the best, most innovative, and most successful new creations.”
- Anil Dash, “Tomorrow’s Adas”, 2010
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Where to start?
• Get clear • Get inspired • Get a plan/set some goals • Get support
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Get inspired
http://royhoes.deviantart.com/art/Out-of-Inspiration-85588391
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WebVisions 2005
http://www.flickr.com/photos/kk/26147599/
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Get clear
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From this
Photo: Denise Jacobs
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To this
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To maybe even this!
http://www.flickr.com/photos/tedxrheinmain/8621197881/
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Get support
http://www.flickr.com/photos/kara_allyson/5358611092/
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SXSW 2006
http://www.flickr.com/photos/janbrasna/112338913/
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Create goals & make a plan
http://www.flickr.com/photos/angietorres/4564765098/
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How to start & become visible?
• Promote yourself • Propose yourself • Reach out & ask • Value yourself • Get mentors
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Promote
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Reach out
http://www.flickr.com/photos/nogood/211873647/
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Be BOLD
http://www.flickr.com/photos/sakocreative/3894673274/
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Propose yourself
http://www.flickr.com/photos/orinrobertjohn/2506156264/
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Bam!
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Ask
Photo: Denise Jacobs
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FOWD site March 26, 2010
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FOWD site April 15, 2010
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Get a mentor/mentors
http://www.flickr.com/photos/wrote/2646295354/
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Find those who have done it
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Value yourself
http://www.flickr.com/photos/pocait/2847866615/
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WWWGD?
http://www.flickr.com/photos/dlaughland/3475448568/
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Learn from them!
http://www.flickr.com/photos/grothaug/3634720217/
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Beware!
http://www.flickr.com/photos/glimeend/2661332153/
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Your inner critic will be ready!
http://www.flickr.com/photos/epsos/4887528060/
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“They’ll find out I’m an impostor”
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“I don’t know enough”
http://upload.wikimedia.org/wikipedia/commons/6/66/Einstein_1921_by_F_Schmutzer.jpg
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“I’m skurred”
Photo: Denise Jacobs
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Put fear in its place “Fear is not real. It is a product of the
thoughts you create. Do not misunderstand me. Danger is very real. But fear is a choice.”
- character of Cypher Raige (played by Will
Smith), After Earth
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*WHATEVER*
http://cdn.makeagif.com/media/1-23-2013/quhKj3.gif
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Try a Power Pose!
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People will start to seek you out http://www.flickr.com/photos/bcymet/3559319887/
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What to do to up-level?
• Volunteer • Be a mentor • Be a Maven • Collaborate • Initiate & Launch
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Volunteer
CodeFeverMiami.com
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Be a mentor
Photo: Denise Jacobs
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Be a Maven http://www.flickr.com/photos/opensourceway/7496803638/
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Senongo + FOWD = AWESOME
http://www.flickr.com/photos/placenamehere/8212282613/
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Collaborate http://www.flickr.com/photos/argonne/4436484250/
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Power-Push Writing Group
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Initiate & Launch http://passion-projects.github.com/
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Make your ideas manifest
http://ladiesintech.com/
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(Are you surprised?) http://www.flickr.com/photos/zen/3446600695/
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Neither mad nor petulant
http://www.flickr.com/photos/admiretime/3062187514/
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Not about “Viva La Raza” ̀
Photo: Carlos Miller
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Not about “Viva La Gender”` Photo: Denise Jacobs
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Nor is it about ego http://www.flickr.com/photos/44085287@N05/4055807492/
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Visible presence has effects
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Case Study : Media Evolution, The Conference MUST READ: http://blog.mediaevolution.se/2012/11/05/gender-equality-at-media-and-tech-conferences/
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This is all about Love, y’all
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It’s good for EVERYONE “I also wanted to thank you for your presence as a
speaker at [Interlink] conference, because I often find that the speaker lists are, like many things, too often crowded with white men. And as a white man, I really appreciated your perspective as a woman of color, and I'm hoping that it continues to clear the way for a multiplicity of voices in our industry, which is greatly needed.”
- Nick Cox, @everydaytype, 9 June 2011
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What I’m shooting for
http://www.flickr.com/photos/bhenak/2663858493/
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Conference lineups more like this:
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From this version of reality…
http://www.flickr.com/photos/kentbrew/113013880/
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Shifting to this one…
https://www.facebook.com/photo.php?fbid=10150276276554203&set=t.652726529&type=1&theater
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And this!
http://www.flickr.com/photos/loggedhours/7932892142/
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And this!
http://www.flickr.com/photos/cheryl/3356560366/
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Right?! http://www.flickr.com/photos/hellquist/4669645994/
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Your mission…
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and
http://www.flickr.com/photos/8286330@N03/4322042366/
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Give the tech industry your voice and your face
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Yes, YOU
http://www.flickr.com/photos/siutou_amy/2306794554/
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Bringing out your inner rawkstar
http://www.flickr.com/photos/torley/2761300969/
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Is a way of showing up in the world
http://www.flickr.com/photos/dougbelshaw/4168593521/
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Starts with you & ripples outward
http://behance.vo.llnwd.net/profiles19/1330505/projects/5455539/30cbf8c45952cdcf360ef545b1dcaba9.jpg
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We can change the world for the better – together! http://www.flickr.com/photos/sepblog/3527804859/
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So, are you ready to Rawk? http://www.flickr.com/photos/cindyli/5525695760/
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Let’s Do This! RawkTheWeb.com
Twitter.com/rawktheweb
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Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/