Let's Not Whine Our Way to Alienation (166230152)

7/29/2019 Let's Not Whine Our Way to Alienation (166230152)

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David Stack PhD

Deputy CIO, UW-Milwaukee

[email protected]

February 13, 2013

Let’s Not Whine Our Way to Alienation



Poll

Have you ever heard or said, “The campusadministration treats us like we're invisible! ”

1. Yes

2. No



We Need to Ask Ourselves

How does our behavior as IT staff, and asan IT organization, perpetuate this

perception?



From Gartner Research

Perceptions like these are:

Powerful

Self-fulfilling

Held by both stakeholders and IT

professionals



A Word about Gartner

IT research and advisory company

Founded in 1979

5,300 associates

1,280 research analysts and consultants

Clients in 85 countries.

www.gartner.com/technology/about.jsp



3 Ways to Access Gartner Research

1. EDUCAUSE/Gartner Partnership

2. Institutional Subscription

3. Public Offerings

Webinars

Social Media

@Gartner_Inc

facebook.com/Gartner

Etc.



EDUCAUSE/Gartner Partnership

“EDUCAUSE institutional members and ECARhigher education subscribers have access to

specialized research reports from Gartner, Inc., a

leading independent research and advisory

company. This benefit is provided at no additionalcharge through January 14, 2013, at which time

the joint agreement between EDUCAUSE and

Gartner will be reviewed.”



EDUCAUSE/Gartner Partnership

Three Gartner Services for ECAR Subscribers:• Gartner Webinars

• Gartner IT1 Research Reports (four per year)

• Gartner IT News and Insight Service• Ideally the CIO or equivalent, receives access to

over 500 Gartner-selected research reports

annually



No Cost, Public Gartner Webinars

On the

gartner.com

website



One particular webinar…

Webinar: Marketing IT in the Organization:Perception and Engagement – May 30, 2012

- based upon –

Marketing IT: Avoiding the Road to

Disenfranchisement and Disempowerment

Published: 19 April 2012 | 26 pages

Author: Santos, Jack

Burton IT1 Research G00226590



Gartner Custom Alerts

Alert Name: business intelligenceMarketing IT: Avoiding the Road to Disenfranchisement

and Disempowerment

Published: 19 April 2012 | 26 pages

Author: Santos, Jack

Summary: There is a strong connection between the

messages IT sends to the rest of the organization, how IT

employees feel about themselves, and how IT messages

affect the rest of the organization. Disenfranchisement anddisempowerment could be serious side effects of the

messages IT practitioners deliver.



Methodolgy



Definitions

Disenfranchisement – not being a part of the organization’s decision making

process

Disempowerment – not able to have an

effect on the organization



Poll

What attitude or perception is illustrated bythe statement, “They treat us like we’re

invisible.”

1. Disempowerment

2. Disenfranchisement



Poll

What attitude or perception is illustrated bythe statement, “That’s not my job!”

1. Disempowerment

2. Disenfranchisement



Definitions

Disenfranchisement – not being a part of the organization’s decision making

process

Disempowerment – not able to have an

effect on the organization



Perceptions

Disempowerment & disenfranchisementcan be perceptions even if not “real”

Can be held by either the IT staff and/or thecampus administration

Often are mutually re-enforcing



Poll

What does the term marketing mean toyour colleagues in IT?

1. Sales, manipulation, and a necessaryevil

2. Communication of value for customers

so that we can accomplish the mission



Perception Gap



How Does the Campus View IT?

As a Service? (non-participant)

As a Necessary evil? (not integrated)

As a critical part of the enterprise?



Poll

What is the primary way in which myorganization markets IT?

1. Tells about IT2. Describes the Value of IT

3. Manages Relationships & Expectations



How Do We Market IT?

Telling rather than selling? Expecting stakeholders to want what we

have

Describing IT value? Telling stories that begin with facts

Not part of the solution == part of the

problem

Managing relationships & expectations?

Keeping promises => trust



Consequences of Poor Marketing

• Making the situation worse• Reinforcing of stereotypes

• Creating unrealistic expectations

• Misusing social media

All of which lead to disenfranchisement and

disempowerment



Can’t Ignore Social Media

• Not about which tool to use• Not just another broadcast medium

• Requires care, feeding, monitoring, and

engagement – anticipate a conversation

Or else risk disenfranchisement and

disempowerment



Poll

Is it important for an IT organization to havededicated marketing or communications

staff?

1. Yes

2. No



Marginalizing Marketing

• Marketing staff as intermediaries or “tweeners”

• “Communicating value is not everyone’s

job, and certainly not my job.”

Which lead to disenfranchisement and

disempowerment



Gartner’s Takeaways

“The stories we tell ourselves, and others,have a profound effect on the reality we

create.”

Make decisions that are institution-centric

rather than IT-centric at each step alongthe way.



Let’s Not Whine Our Way to Alienation

David Stack PhD

Deputy CIO, UW-Milwaukee

[email protected]

Let's Not Whine Our Way to Alienation (166230152)

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