Let them play, make them buy: social game opportunities for marketing of everything Alexey Kostarev,...
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Let them play, make them buy: social game opportunities for marketing of everything Alexey Kostarev, CEO & Co-founder
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Transcript of Let them play, make them buy: social game opportunities for marketing of everything Alexey Kostarev,...
Let them play, make them buy:social game opportunities for marketing of everything
Alexey Kostarev, CEO & Co-founder
Traditional media have been a one-way communications channel
traditional media
2
Social media are a new communications channel
feedbackwider audience interactive
user generated content fast
social media
3
Plenty of information makes it Hardto catch social media users’ attention
… but word-of-mouth recommendations settle the matter
4
General “recommendations” in social networks are useless
5
How to reach and “hit” your target audience?
6
Tremendous growth in social gaming provides great marketing opportunities
7
Every social game is already well-targeted at specific audiences
8
Huge audience is involved in social games
2009 2010 2012
185M 300M 500M
10M 17M 29M
number of social gamers
50% of all social network users
Sources: AllFacebook, 2010; J’son & Partners, 2010; reports of i-Jet Media research group9
million users
WEEKLY AUDIENCE: SOCIAL GAMES VS. Telecast
Sources: tvbythenumbers.com; socialbakers.com; reports of i-Jet Media research group. Week ending February 13,2011.
Facebook social games
TV
10
Among social gamers
69%women
19% addicted
20% paid for in-game benefits
50%consider ads
useful
Sources: AllFacebook, 2010; reports of i-Jet Media research group
11
Social games greatly retain the audience
60MDAU 300M
MAU
50%of all log-ins
421 min/month
927Mhours/monthof collective game-time
Sources: AllFacebook, 2010; reports of i-Jet Media research group
12
Social games provide marketers with instantaneous feedback
business
social games
consumer
‘I’ll buy!’
‘Tedious’
‘Not for me’
13
Marketing sales are to greatly prevail in the social gaming market
2010
2015
Source: reports of i-Jet Media research group14
Brand integration into social games
15
Banner advertesement
16
17
Offer walls
Cascadia Farms; Microsoft Bing; McDonald’s; DreamWorks; Farmers Insurance; Columbia Pictures
Microsoft; Trident; Cheerios
Sims (EA); Madden (EA Sports)
Unilever (Dove; Breyers)
Honda CRZ; State Farm; Toyota Prius; TireBuyer
Pepsi; M&Ms; Kotex
Recent Ad Deals
Sources: NM Incite; reports of i-Jet Media research group18
