Lessons of Steve Jobs
-
Upload
guy-kawasaki -
Category
Business
-
view
115.521 -
download
4
description
Transcript of Lessons of Steve Jobs
![Page 1: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/1.jpg)
1
Lessons of Steve Jobs
![Page 2: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/2.jpg)
2
Steve Jobs1955-2011
![Page 3: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/3.jpg)
3
“Experts” are clueless
1.
![Page 4: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/4.jpg)
4
“I think there is a world market for maybe five computers.”
Thomas Watson, Chairman, IBM, 1943
![Page 5: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/5.jpg)
5
“This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.”
Western Union internal memo1876
![Page 6: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/6.jpg)
6
“There is no reason why anyone would want a computer in their home.”
Ken Olsen, FounderDigital Equipment Corp.1977
![Page 7: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/7.jpg)
7
Customers cannot tell you what they need
2.
![Page 8: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/8.jpg)
8
![Page 9: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/9.jpg)
9
Design counts
3.
![Page 10: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/10.jpg)
10
![Page 11: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/11.jpg)
11
Integration sells
4.
![Page 12: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/12.jpg)
12
![Page 13: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/13.jpg)
13
Innovation happens on the next curve
5.
![Page 14: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/14.jpg)
14
1.0Harvester
Ice
![Page 15: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/15.jpg)
15
Factory
2.0Ice
![Page 16: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/16.jpg)
16
Refrigerator
3.0Ice
16
![Page 17: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/17.jpg)
17
Biggest challenges
beget the best work
6.
![Page 18: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/18.jpg)
18
![Page 19: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/19.jpg)
19
Changing your mind is a sign of intelligence
7.
![Page 20: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/20.jpg)
20
“Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.”
Steve Jobs, June 11, 2007
![Page 21: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/21.jpg)
21
“Apple Executives to Showcase Mac OS X Leopard and OS X iPhone Development Platforms at WWDC 2008 Keynote”
Apple press release, May, 2008
![Page 22: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/22.jpg)
22
Value ≠ price
8.
![Page 23: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/23.jpg)
23
![Page 24: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/24.jpg)
24
A players hire A+ players
9.
![Page 25: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/25.jpg)
25
![Page 26: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/26.jpg)
26
Real entrepreneurs ship
10.
![Page 27: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/27.jpg)
27
![Page 28: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/28.jpg)
28
Marketing = unique value
11.
![Page 29: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/29.jpg)
29
Value
Uniqueness
![Page 30: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/30.jpg)
30
Bonus:Some things need to be believed to be seen
![Page 31: Lessons of Steve Jobs](https://reader033.fdocuments.in/reader033/viewer/2022060202/559d07c91a28abe3478b458c/html5/thumbnails/31.jpg)
31