Lessons in election and collaboration from "Beyond November" in St. Louis
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Beyond November: Collaboration and Election Coverage October 4, 2012
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Transcript of Lessons in election and collaboration from "Beyond November" in St. Louis
Beyond November: Collaboration
and Election Coverage
October 4, 2012
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Archived at: DigitalServices.NPR.org – Click on News Training Submit questions and comments on the right throughout
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Bill Raack News Director St. Louis Public Radio@BillRaack
Kelsey ProudOnline/Social Media Producer St. Louis Public Radio@KelseyProud
Guests:
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What is Beyond November?
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Mission Statement
BeyondNovember.org is a collaboration of the Nine Network of Public Media, St. Louis Public Radio and the St. Louis Beacon that shines a light on politics and public policy issues that matter to voters in our region. We aim to engage citizens in an ongoing conversation about issues that concern them and will use that information along with our own resources to hold public officials accountable through the election season and beyond.
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Focus
Understanding and giving voice to voters concerns. Explaining how political issues affect individuals. Disclosing the influence of money and interests on the political
process. Checking candidates’ assertions and positions against facts and
reality.
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Main Objectives
To deliver information citizens can use to make informed decisions.
To encourage community interaction and engagement that spurs participation.
To hold candidates and elected officials accountable during this election cycle and into the future.
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Successful outcomes
If an increasing number of residents:
find BeyondNovember and engage with the information we provide. consider BeyondNovember credible, serious and worth visiting
more than once. learn something they didn't already know and consider
BeyondNovember insightful. believe we are the best source of accurate, unbiased information. participate in civic opportunities related to key issues. believe we are worth supporting by recommending us to their
acquaintances and maybe even becoming members of one or more of our organizations.
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How does it work?
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Lessons Learned: On Collaboration
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1. Link, Link, Link, Link
2. Tweet, Re-Tweet
3. In general, put things in writing
Lessons Learned: The Basics
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Link, Link, Link, LinkOn homepagesOn social mediaOn story pagesOn air
Link, Link, Link, Link
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Link
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Link
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Link
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Link
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1. Link, Link, Link, Link
2. Be selective about social media pages
Lessons Learned: The Basics
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Be Selective About Social Media Pages
Questions: Do you have time to manage a Facebook page? What happens to it when the project is over?
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Be Selective About Social Media Pages
Questions: Do you have time to manage a Facebook page? What happens to it when the project is over?
Answers: Utilize the pages you already have Share a hashtag
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1. Link, Link, Link, Link
2. Be selective about social media pages
3. What will you measure?
Lessons Learned: The Basics
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1. How will you communicate?
Lessons Learned: Internal
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1. How will you communicate?
2. A project specific manager and reporter
Lessons Learned: Internal
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1. How will you communicate?
2. A project specific manager and reporter
3. Utilize strengths of each organization
•Unique content: podcast, profiles, conversation.
Lessons Learned: Internal
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Lessons Learned: On Content
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1. What works?
Lessons Learned: On Content
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1. What works?
2. What doesn’t?
Lessons Learned: On Content
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1. What works?
2. What doesn’t?
3. Live coverage
Lessons Learned: On Content
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What’s Next?
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Questions?
