Lessons From Non-Profit
17
Lessons From Non- Profit. People come first.
description
The power point to my presentation on lessons businesses can learn from my social media at a non-profit organization.
Transcript of Lessons From Non-Profit
Lessons From Non-Profit.
People come first.
Identify Your Core Constituency.
• Who are you selling to?
• Who are your core customers?
Pull out whatever personality and marketing traits you can.
• Use this information to base how you will start building your social media and community building.
Find out where they are most active online on the social web.
• Surveys.
• Trial and error.
• Marketing research.
Go to that social website and start building a presence.
• Don’t spread yourself too thin.
• But also remember to experiment. Try out new things.
• Because as my father always says: You don’t know what you don’t know.
Build out from there into other social media channels
Use analytics. <3 data.Find data tools and
make data work for you.
• 4Q
• Google analytics
• Surveys
• Questionnaires
For The ALS Associationit was New Walkersand New Patients.
• How did they find us?
• How did they hear about us?
• How did they come to our website(s)?
ROIAverage $ a walker raised in
2009 X New Walkers.
Content is KEY:Make it, Get it, Find it, Post it.
• Community - Highlight contributions by people on your website/social media spaces.
People are passionateabout brands.
• Pull in an advocate.
• Every brand has them.
• Give him a voice on the blog.
Harley Davidson
• Like Disney for bikers, right? Tattoos, t-shirts. Instant street cred. People love Harleys.
• Missing an opportunity if you are not capturing that brand spirit.
• Brands Can Have Personalities Too.
The story ofFern Cohen.
@fec139
Don’t make Social Media an island unto its own.
• Make a direct connection between online networking to offline events and gatherings.
• Your Social Media presence should always support the work you do in real life.
• Volunteering is the crux of the success of many nonprofits.
• Use those connections you’ve spent so much time fostering to bring people together. And not just to attend another fundraiser.
UX is important too. Pay attention to it.
• Use best practices.
• Learn it.
• Use it.
• Experiment.
Lesson from ashampoo bottle:
Lather.Rinse.
Repeat.
Lon S. Cohen
@obilon
http://lonscohen.com
