Less IT and More SaaS & Cloud - Andy Schroepfer, Rackspace
-
Upload
spiceworks -
Category
Business
-
view
1.543 -
download
0
description
Transcript of Less IT and More SaaS & Cloud - Andy Schroepfer, Rackspace
1
Did You Hear About…
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
Agenda
Rackspace Overview
Cloud Computing
Fun Insights
SaaS AppMatcher.com
4
Feel Free To Answer Your Phone
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
5
The Squeaky Wheel…
…Gets Your Time
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
6
Hello! I’m Andy Schroepfer
VP / Sr. Equity AnalystNext-Gen Communications
Internet Infrastructure Services
Andy.Schroepfer@Rackspace Mobile: (612) 325-4891Office: (210) 320-3308Twitter: @AppMatcherFacebook: /schroepfer
FounderPresident / Managing Partner / Evangelist
Research – Investments - Innovation
Vice PresidentEnterprise Strategy
SaaS & F500
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
Meet Rackspace
Market Leader
Global Presence
Valuable Differentiation
Hosting Specialist
2009 2008 Y/YRackspace
$629mn $532mn 18.2%
AT&T $433mn $411mn 5.4%
Savvis $266mn $260mn 2.3%
Terremark $149mn $134mn 11.2%
8
On-PremiseDataFixedInhibitingMine
On-DemandInformation
ScalableEnabling
Ours
Apps
Decisions
Capacity
Opinion of IT
Ownership of IT Success
Matters More Than EverSpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
9
The “Cloud”
It Seems Everyone Is Going Cloud
11
Train Is Leaving
The Station
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
12
Haven’t We Heard This Before?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
13
Looking for the writingon the wall?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
14
True! Some Trends Take A While
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
15
So…
You Have
Time To Think?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
16
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
CIO Thoughts On Cloud
17
THE MOST BASIC QUESTION
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
18
But, What’s On YOUR Mind?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
19
Too Busy To Care?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
20
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
21
Lost My Password
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
22
Do You Feel All Alone?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
23
Maslow Types Unhappy In IT
RackerTalent.com
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
24
Does This Describe Your Attitude?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
All You Care About Is Price
Pennies / Hour
Dollars / Day
26
Good For Cloud
Not Good For Cloud
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
27
What Is The Cloud?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
28
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
29
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
30
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
31
Figure 20: Plan to use cloud computing
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
32
Look Familiar?
These Are Your Servers
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
33
These Are Your Servers On Cloud
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
34
Rather Have A Cloud In Your Office?
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
The Rackspace Cloud
Virtual Hosting on steroids, redundant and
replicatedHigh performance
customizable raw compute Inexpensive, CDN enabled
scalable storage
CLOUD SITES CLOUD FILESCLOUD
SERVERS
All backed by Fanatical Support & Industry leading Service Level Agreements
Cloud Market Will Separate
Self-Service
ManagedService
For Everyone, Not Everything
EveryFirm
NotEveryApp
Get There Sooner With Hybrid
Cloud
Dedicated
39
SaaS…The Other “Cloud”
40
App Portfolio Circa 2000
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
HRIS
Recruiting
Help Desk
Marketing
Collaboration#1
Billing
Payroll
Marketing
General Ledger
Compliance
Benefits
Partner Portal
Intranet
Bus.Unit #1
Bus.Unit #2
Inventory
Conferencing
CRM
Analytics
Advertising
Officel
1-4Employee Firms
100-149Employee Firms
1,000-1,499Employee Firms
70%Desktop
25%Desktop
10%Desktop
28%SaaS
45%SaaS
2% SaaS
2%Server
30%Server
88%Server
Presentation Advertising
E-Commerce
E-Commerce
Spreadsheet
Document Storage/Backup
CAD
IndustryApp #1Bus.Unit #1
Office
Public Co.#1
IndustryApp #1
IndustryApp #2
Desktop
Server-Based
SaaS
41
You Have Lots of Apps
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
Collaboration
CRM
Billing
Payroll
Web Site
Project Mgmt
Blog
Accounting
Conferencing
HRIS
Recruiting
Help Desk
Marketing
Collaboration#1
Collaboration#2
Billing
Payroll
Marketing
General Ledger
Compliance
Benefits
Recruiting
Partner Portal
Intranet
Bus.Unit #1
Bus.Unit #2
Bus.Unit #3
Inventory
Advertising
Supply Chain
CRM
AnalyticsAdvertising
Officel
1-4Employee Firms
100-149Employee Firms
1,000-1,499Employee Firms
9%Desktop
15%Desktop
15%Desktop
90%SaaS
65%SaaS
40% SaaS
1%Server
20%Server
45%Server
Presentation Advertising
Social E-Commerce
Bus.Unit #4 E-Commerce
Spreadsheet Social
Document Storage/Backup
CAD IndustryApp #1
Bus.Unit #1 IndustryApp #2
Bus.Unit #2 IndustryApp #3
Office IndustryApp #1
Presentation IndustryApp #2
Public Co.#1 IndustryApp #3
Public Co. #2 IndustryApp #4
Desktop
Server-Based
SaaS
42
There Is A Long Tail of Apps, But
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
43
Being Known Is Most Important
Brand
Function
or
Availability
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
44
Apps Want/Need To Be Found
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
45
Finding Apps Shouldn’t Be Hard
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
46
Buyers & SellersAre So Close
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
47
Marketplaces Are Everywhere
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
48
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
Application Marketplaces
49
Great…
If you know what you are looking forSpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
50
Small Company Need Small Apps
Big Company Need Big Apps
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
51
Matching Is A Better Solution
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
52
A Great Marketplace Needs
Many Buyers Many Sellers
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
53
AppMatcher Lives Here
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
54
Lots Of Potential Buyers!
8,
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
55
Lots of Sellers!SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
56
For All Apps (Sellers)…
…For All Employees (Buyers)
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
57
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
Meet AppMatcher
58
There’s Math Behind This!
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
59
Great Marketplaces…
…Focus On The User
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
60
Three Layers of Connection
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
61
Someone Answered Our Trigger Question!
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
62
I’m an App
63
SaaS
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
64
Target Client Profile Ensures Good Matches
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
65
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
66
Industry, Size, & TitleActivity Updates
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
67
I’m a Subscriber
68
Answer A Few Simple Questions
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
69
“I see dead people”
2 Apps”
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
70
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
71
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
72
Process Builds Your App DNA
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
73
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
74
Enter You Locker
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
75
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
76
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
App Pages VisibleTo Search Engines
77
Benefits
78
AppMatcherSearches For You
Everyday
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
79
App Decision Meeting
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
80
All Your Apps In One Place
For New Employees For All Employees
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
81
Tell ‘Em You Find Apps On…
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
82
SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS
Once You Go “Rack…..”
You Never
Go Back