Less Blah Blah More Ah Ha | Tennessee Association Of Realtors | Session One | March 25, 2013 | By...
-
Upload
ken-brand -
Category
Real Estate
-
view
104 -
download
0
description
Transcript of Less Blah Blah More Ah Ha | Tennessee Association Of Realtors | Session One | March 25, 2013 | By...
Sunday, March 24, 13
New$Reali)es?
Sunday, March 24, 13
3
Living&Large&and&Leveraged
Pre&2008Sunday, March 24, 13
4
Sunday, March 24, 13
5
Sunday, March 24, 13
6
Sunday, March 24, 13
7
Sunday, March 24, 13
8
Sunday, March 24, 13
9
Sunday, March 24, 13
http://www.gallup.com/poll/155258/Confidence-Public-Schools-New-Low.aspx
Sunday, March 24, 13
8
So&this&is&the&New&Normal&
Sunday, March 24, 13
1.&What&and&How&We&Sell.
2.&Who&We&Compete&With.
3.&How&CiEzens&Choose.
4.&Digital&Darwinism.&
4&New&Reali)es?
Sunday, March 24, 13
13
We&Live&&&Work&in&a&Trust+Starved,&Don’t&Bore&Me,&Don’t&&BS&Me,&and&Definitely&Don’t&Sell&Me&Society!
Sunday, March 24, 13
14
What&we’re&NOT&selling&reality.
Sunday, March 24, 13
15The&earth&revolves&around&ME,&ME,&ME!Sunday, March 24, 13
16MeUMeUMe&Is&Selfish&Selling&
Sunday, March 24, 13
17
ShareServeSolve
Simplify&
Modern&Day&Selling
Sunday, March 24, 13
18
experiences
Sunday, March 24, 13
All&About&Human&Experiences
Sunday, March 24, 13
We&are&compeEng&for&the&moment.
We&are&compeEng&for&the&future.
We&are&compeEng&for&relevance.
~Brian&Solis
New&CompeEEve&Reality
Sunday, March 24, 13
20
.
.
.
.
.
.Sunday, March 24, 13
22
1,440Sunday, March 24, 13
22
1,080Sunday, March 24, 13
The&3&NOUGOs
Sunday, March 24, 13
10Who&Wants&It?
Business&Done&Daily
Sunday, March 24, 13
1.&She’s&in&the&dark.&
Sunday, March 24, 13
151.&She’s&a&Secret&Agent
Sunday, March 24, 13
27
3.&Off&The&Rails.
Sunday, March 24, 13
26
How&do&ciEzens&choose&reality.
Pick&Me&I’m&AWESOME!
Sunday, March 24, 13
24
4 out of 5 buyers and sellers only contact 1 or 2
agents.
Sunday, March 24, 13
24
65%&+&20%&=&85%
Sunday, March 24, 13
24
Sunday, March 24, 13
Every&tough&Eme&and&every&pressured&project&is&another&opportunity&to&earn&the&trust&of&someone&
you&care&about.&&Seth&Godin
32
Sunday, March 24, 13
26
From&lost&is&a&sea&of&choice.&&
Sunday, March 24, 13
27
Memorable&and&Chosen
Sunday, March 24, 13
04/01/1018
Top&Of&Mind&AwarenessFirst&mental&recall&in&a&parEcular&category.&&Our&category&is&Real&Estate&Agent&or&Broker.
Relevant&|&Remarkable&|&RepeEEous
Sunday, March 24, 13
Be&Relevant
Sunday, March 24, 13
Make&itPERSONAL
Sunday, March 24, 13
Why&Our&Future&
Is&More&
Psychographicthan
Demographic
relevance
Sunday, March 24, 13
relevance
Sunday, March 24, 13
The+Golden+Rule+1.0Treat+others+the+way+
you+want+to+be+treated.
relevance
Sunday, March 24, 13
04/01/1036
Let’s&do&lunch.&&My&treat!
Hi!&&I’m&aBlowfish
relevanceSunday, March 24, 13
04/01/1036
Let’s&do&lunch.&&My&treat!
Hi!&&I’m&aBlowfish
relevanceSunday, March 24, 13
The&Golden&Rule&2.0&&
Treat&people&the&way
&
THEY&
want&to&be&treated.&
relevance
Sunday, March 24, 13
42
Blah&Blah&Blah&All&About&US&
&&Monologue&InterrupEon&Broadcast
relevance
Sunday, March 24, 13
&All&About&THEM&ConversaEonSharing&+&Solving&+&Serving&+&Simplifying
relevance
Sunday, March 24, 13
ConversaEonand
ConnecEon
Contact
&Trustand
Discovery
OnUPurpose&and&InUPerson&Contact&&&ConversaEon
Sharing,&Serving&&&Solving
Become&Preferred,&Referred&and&Rewarded
relevance
Sunday, March 24, 13
People&don’t&care&
how&interesEng&we&are.&
They&care&how&
interested&in&them&
we&are.
relevance
Sunday, March 24, 13
Sunday, March 24, 13
47
Not&Remarkable&Like&This��
remarkable
Sunday, March 24, 13
04/01/1020
Not&Remarkable&Like&This.remarkable
Sunday, March 24, 13
Surprise
Delight&&
remarkable
Sunday, March 24, 13
Focus&On&The&Needs&Of&Others
1.&A&Sense&Of&Significance
2.&A&Sense&of&Certainty
3.&An&Improved&State&of&Being
remarkable
Sunday, March 24, 13
1.&&Show&up.&2.&&Listen.3.&&Deliver.4.&&Be&consistent.5.&&Keep&your&promises.6.&&Don’t&brag.7.&&Don’t&push.8.&&FollowUup.9.&&FollowUthrough.10.&&Pay&ahenEon.11.&&Be&generous.12.&&Show&up&on&Eme.12.&&Have&a&sense&of&humor.13.&&Don’t&complain.14.&&Don’t&make&excuses.15.&&Accept&responsibility.16.&&Have&paEence.17.&&Be&passionate.18.&&Be&thoughiul.19.&&Don’t&blame.20.&&Don’t&shame.21.&&Be&posiEve.22.&&Be&empatheEc.23.&&Be&thankful. remarkable
Sunday, March 24, 13
I've&learned&that&people&will&forget&what&you&said,&and&people&will&
forget&what&you&did,&but&people+will+never+
forget+how+y�u+made+them+feel.
Maya&Angelou
remarkable
Sunday, March 24, 13
\
You+Are+Here&U&The&Super&Nova&Sun&Of&
Influence,&Sharing,&Solving&and&Serving☞
1Relevant&RepeEEon
Sunday, March 24, 13
Be&an&elephant&eared&listener.
repeEEous
Sunday, March 24, 13
Keep&your&eyes&peeled.
repeEEous
Sunday, March 24, 13
59
Online&LifeReal&Life
repeEEous
Sunday, March 24, 13
57
It’s¬&the&strongest&who&survive,&nor&the&most&intelligent,&but&the&ones&most&adaptable+to+change.++
Charles+Darwin+repeEEous
Digital&Darwinism
Sunday, March 24, 13
24repeEEous
Sunday, March 24, 13
The&FUTUR
E&
has&alread
y&happene
d.&
It’s&just&no
t&
evenly&dis
tributed�
U&Adrian&S
lywotzky,
&Mercer&Cons
ultants
repeEEous
Sunday, March 24, 13
60
Pope&Benedict
Pope&FrancisNEW&YORK&DAILY&NEWS
hhp://www.nydailynews.com/news/world/checkUcontrasEngUpicsUstUpeterUsquareUarEcleU1.1288700repeEEous
Sunday, March 24, 13
hhp://www.GapingVoid.comrepeEEous
Sunday, March 24, 13
62
repeEEous
Sunday, March 24, 13
Become&Omnipresent
How&social&savvy&real&estate&agents&become&omnipresent
Findable&+&Sharable&
repeEEous
Sunday, March 24, 13
Where&should&we&spend&our&Eme&online?
repeEEous
Sunday, March 24, 13
repeEEous
Sunday, March 24, 13
http://hosting.ber-art.nl/activity-social-networking-sites/
repeEEous
Sunday, March 24, 13
65
&&An&Audience&with&an&Audience&of&Audiences
repeEEous
Sunday, March 24, 13
66
Because&people&trust&people
who&are&trusted&by&people&they&trust.
repeEEous
Sunday, March 24, 13
67
Because&People&Trust,&Choose&And&Recommend&
The&Familiar&.&.&.
&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
repeEEous
Sunday, March 24, 13
Because&Facebook&is&an&AnEUInUTheUDark&
StrategyrepeEEous
Sunday, March 24, 13
Because&Facebook&is&an&AnEUSecretUAgentUStrategy
repeEEous
Sunday, March 24, 13
70
Window&Shoppers~vs~
PlayersSunday, March 24, 13
71
Six&Secrets&To&Taming
Facebook&&In&Seventeen&Minutes&A&Day
&
RepeEEousRelevant Remarkable
Sunday, March 24, 13
&Six&Facebook&Best&PracEces&&1.&&Status&Update&=&Waving&Hello&
&2.&&Like&=&Smile&&&Head&Nod&
&3.&&Share&=&ContribuEon/Giving
&4.&&Lists&=&Listening&+&Insight&(relevant)
&5.&&Friending&=&Oxygen&=&Life&
&6.&&Comments&=&ConversaEon&&&ConnecEon
RepeEEousRelevant Remarkable
Sunday, March 24, 13
118
NEW&REALITIESSharing.&Serving.&Solving.Experiences&Worth&Sharing
Indelible&Top&Of&Mind&AwarenessOmnipresence&IRL&and&OnLine
Sunday, March 24, 13
LOVE&Change74
Sunday, March 24, 13
RepeEEousRelevant Remarkable
Sunday, March 24, 13
8
&Thank&You.&&&Free&Kindle&eBook&on&Amazon.com
LessBlahBlah.com&
&&&&&&&&&&
&&&&&&&&++Ken+Brand&|&832U797U1779&&&&&&&&&&&&&&&LessBlahBlah.com+|+KenBrand.com+|[email protected]
Sunday, March 24, 13