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Leslie Koch on Governors Island for Yale School of Management MGT 527, 2015
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Transcript of Leslie Koch on Governors Island for Yale School of Management MGT 527, 2015
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Creating New York City’s Shared Space for Art and Play:
The Story of Governors Island
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Governors Island basic facts• 172-acre island in the middle of New York Harbor
• Sits 800 yards from Manhattan and 300 yards from Brooklyn
• Former military base, closed to public its entire history
• Accessible only by boat
• First opened to the public in 20052
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Governors Island Facts• In 2003, 150 acres of
Governors Island transferred to New York, now managed by The Trust for Governors Island
• Remaining 22 acres of Island declared a National Monument, managed by the National Park Service
• Deed to the Island prohibits residential housing and gambling
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Historic District: The Ice Cream• Northern half of
the island is 92 acre Historic District, protected by national and local landmark laws
• More than 52 vacant landmark buildings, totalling 1.4M SqFt
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South Island: The Cone
• 80 acres of flat, featureless landfill
• New park required, new buildings and uses allowed
• Statue of Liberty views
• Dozens of derelict buildings
• Obsolete infrastructure• Closed to the public
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In 2006, the question was:
What will Governors Island be? Sometimes phrased as:
“Where is the master plan?”“Is anything ever going to happen there?”
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• What should happen here? And more importantly, what should happen first?
• What does New York City not have?*
*and does it make sense on an island?
Instead we thought about:
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Our mission:
To transform Governors Island into a vibrant resource for NYC with extraordinary public space, educational, not-for-profit and commercial facilities.
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Lesson 1:
It’s all about the customer, stupid.
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The Customer = The Public
In our world
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• Solicited and collected more than 3,000 Post-It™ notes• People said:• “Lots more hammocks!”• “Keep it car-free”• “Outdoor sculpture
everywhere!”• “Yay for biking!”• “Playgrounds for big
people”
We listen to people.
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WORD CLOUDWe show the public that what you say matters.
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Understand your assets.
Lesson 2:
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Act on it.
A flexible, free space for public programming.
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Open ideas
Friendly bureaucracy
Curation
a.k.a. The Spaghetti Strategy
Funding
How we approach programming:
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A citywide audience and platform
Social mediaDIY graphic
designPressIsland as a magnet
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OpenHouseGI 150,000 SF of indoor space and 25 acres of outdoor space available free of charge • Two dozen former officers’ homes • Open, transparent permit process online• Free for organizations offering free public programs
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CONFIDENTIAL 24
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Theater and Dance Productions
Indoor exhibits Special events Open rehersals and studios
Workshops0
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Growth in visitor experiences offered
2011201220132014
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Market share is priceless.
Lesson 3:
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In our case, the psychological market share of an entire city.
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Have a strategy and stick to it.
Lesson 4:
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Expanded public access and early signature uses
Public investment in stabilization and infrastructure
Multi-phase, mixed-use development strategy
Early creation of new world-class park and public spaces
Circa October 2006
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Execution is All.
Think Big, Act Small.
Lesson 5:
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Maira Kalman33
A visitor had an idea.….
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We went shopping…
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We demolished some buildings…
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36Picnic Point, July 2009
We opened Picnic Point…
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37Hammock Grove, Park and Public Space Master Plan, 2010
And designed “Hammock Grove.”
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38Hammock Grove, 2014
Now the public enjoys it.
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If you (your organization) was to disappear tomorrow would it matter?
Lesson 6:
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2011 2012 2013 20140
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Growth in number of organizations presenting
Num
ber
of P
rogr
amm
ing
Org
aniz
atio
ns
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2006 2007 2008 2009 2010 2011 2012 2013 20140
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
Growth in Governors Island’s popularity
Year
Tota
l Vis
itatio
n
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Indifference curves matter….sometimes
Lesson 7:
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Governors Island is New York’s shared space for art and play.
Created by and for New Yorkers