"Les secrets de l'Onboarding" par Oussama Ammar
Transcript of "Les secrets de l'Onboarding" par Oussama Ammar
Many thanks to:
Growth Hacking Meetup
- Activation -
Episode 2
How do I activate users?
Activation is when visitors do what you’ve decided beforehand they should do, when they take an action which furthers your goals.
Possible Activation Goals
Get their email addressGet them to create an accountGet them to read somethingGet them to comment on somethingGet them to share somethingGet them to buy somethingGet them to fill out somethingGet them to watch somethingGet them to interact with someoneAnd many more
Landing PagesIt’s a page you create within your product to direct people toward certain campaigns
Landing Page Characteristics
Limited Navigation
Single callto action
CongruousLanguage
The Launch Page(or “coming soon” page)
Use it to get traffic(not just activations)
The headline and subhead is everything
Emotional imagery is a must
Don’t let the list grow cold
Post your launch page to betali.st and erlibird.com
For a quick result
Landing Page Launch Page
Good Copywriting
• The headline should mentionyour unique value proposition
The Headline should mention your unique VP
Long copywriting is good for expensive items.
Short copywriting is good for less expensive items.
Different audiences respond differentlyto certain words
Social proof= Copywriting
Don’t forget the MicrocopyConfused visitors won’t
do what you want
Great Examples of Calls to Action
Leave nothing to their imaginationTell them what you want
Gamification Examples
Gamification can cause someone to complete actions they
normally wouldn’t complete.
Progress
Awards
Leaderboard
Pricing Strategies
Perfect Price Discrimination
Multiple TiersOptions give people confidence to buy
Suggestive Tier NamingNames like “Bronze, Gold, etc”
don’t really help customers decide
Free Trials, Discount Codes, etc.
Bundling
You are Welcome to Join the Adventure