Leopard Digital - Linked Insider
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LINKED IN
SIDER
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INTR
ODUCTIONS
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LEOPA
RD
DIGITA
L
LEAD H
UNTER & L
INKED
INS ID
ER
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WHAT IS LINKEDIN?
Network with 225 MILLION people
The world’s largest
professional social
network.
Control your professional
identity online Find the
people & knowledge you need to achieve your
goals
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WHY DO I NEED TO BE ON IT?
It’s used by
your KEY
DECISION
MAKERS
Managers
Directors
OwnersChief Officers
Vice Preside
nts
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MAIN B2B BENEFIT
LinkedIn is 277% MORE effective at
generating leads than Twitter and Facebook
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FEATURES
Profile
Feeds
News
Company pages
Follow tools
Messaging
Community building
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LEAD GENERATION
• the basics on how to sell yourself and your business
Sell
•Increase your search rankings instantly in our practical profiling session
Get found
•Turning connections into clients
Convert
•Find people who already need your services and get straight to the decision makers
Network
•Finding the ideal talent for your team
Recruit
•Keeping up-to-date with the latest news from your industry and groups and keep an eye on your competitors
Learn
•Investigating premium accounts and paid advertising
Save money
•Get your own take-away tailored action plan
Practice
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GET FOUND
Profile Optimisation
Selling yourself
Where do you want people to go
from here?
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CONNECTIONS
How many do I need
Getting to the magic 500+
What do I do now I have
them…?
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HOW MANY DO I NEED?
What are you selling?
Is your service or product
mass market?
Needs a large varied
audience
Or is it niche and
high value?
Needs a specific narrow
audience
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HANDY LINKS
Plug-ins: https://developer.linkedin.com/plugins
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CONNECTING
An active network to SELL your services to
People you
don’t know
…
People you MAY know
People you DO
know
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PEOPLE YOU DO KNOW
Does everyone you know, know what
you do?
Current colleagues
Ex-colleague
s
Ex-employees
Ex-employ
ers
CLIENTS
Previous clients
Prospective
clients
Friends
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ADD YOUR EMAIL DATABASE TO LINKEDIN
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PEOPLE YOU MAY KNOW
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FOLLOW UP
‘Hi x,
Thanks for connecting with me on LinkedIn. Your work in <INDUSTRY> looks very <new and innovative> and I’d love to hear more about <subject> as I currently am doing <related subject>
If there’s anything I can help you with in the future please do just get in touch.
Have a great weekend,
Miranda
Touch base
Recognition
Interest in Industry
Helpful
Friendly (not too informal)
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WRITING THE FIRST MESSAGE
‘Hi x,
Great to meet you yesterday at the networking breakfast meeting. What did you think of the set-up?
Would love to connect with you on LinkedIn as I’m really interested in that new <training project> you were chatting about, let me know how it’s going!
All the best,
Miranda
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PEOPLE YOU DON’T KNOW
Referal?
Potential client/customer
Categorise
Follow-up
Establish common ground
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INTRODUCTIONS
Locate the member's profile.
Click "Get introduced through a connection" on the right side of the profile.
If only one person can make the introduction, the Request an Introduction page will appear.
Move your cursor over the arrow next to the Send InMail button and click Get introduced.
If more than one person can make the introduction, you may choose who you want to make the introduction.
Enter a subject for your message.
Write a message to the person who will introduce you and be clear about why you're asking for an introduction. This message may eventually be seen by the person you want to be introduced to.
Click Send Request.
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REMEMBER:
EV
ER
YO
NE I
S O
N
LIN
KED
IN F
OR
A
REA
SO
N!
Establishing themselves in their
industry
Looking for better offers, suppliers,
staff or customers
Networking
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SO
DON’T BE SHY!
It’s SOCIAL
networking!
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UPDATES TO ‘CONTACTS’
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RELATIONSHIP
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RELATIONSHIP
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ESTABLISHING YOURSELF AS AN EXPERT
Updates
Website links
Saved search
es
Groups
Company
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UPDATES
Post updates REGULARLY
Make them industry specific
Make them ENGAGING
Include videos,
photos or links to
outside sites when you
can
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USING SEARCHES
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GROUPS
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PROMOTIONS
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MEMBERS
You can freely
message anyone in the same
group as you (provided
they haven’t opted out of
this function).
Local groups are great for keeping
up to date with
events etc
Build new connectio
ns
Find NEW people to market to
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COMPANY PAGES
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FOLLOW A COMPANY – MAKE THEM FEEL SPECIAL!
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FOLLOW INFLUENCERS
Business news
Industry leaders
New equipment
and innovation
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ACTION PLAN!
Update and optimise your
profile
Think of 2-3 sets of key words or
phrases
Use your 3 saved search functions
and test what works and what
doesn’t
Post one update per week with
some engaging or valuable
information on what you’re up
to.
Join 10 relevant groups
Follow 10 relevant
companies
Start (or update) your company
page
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NEXT UP:
Creating your profil
e