Leo Burnett-Coke Museum Installation

8/11/2019 Leo Burnett-Coke Museum Installation

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Presentation by Leo Burnett

Coca Cola Cup U 15 TournamentLaunch Conference


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BackgroundThe Coca-Cola Cup U-15 tournament is the biggest grassroots footballtournament of its kind in the country. It is also a hunting ground forIndias future talent and eventually the U -15 Football National teamfor India takes shape from this tournament.

It is an annual property of All India Football Association (AIFF) andIMG Reliance which Coca Cola is a part since 2009 and now it is evenbranded with there name.

Earlier, it was referred to as the Mir Iqbal Hussain Trophy, with 40years of heritage. However, now it is referred as The Coca Cola Cup .


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Event BriefWhat : Coca Cola Cup U-15 Tournament Launch Press Conference

When : 4 th September, 2014, 11:30 AM onwards

Where : TBD

Target Audience : Media, Dignitaries from Coca-Cola, AIFF and IMGReliance, Government official


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Pre Function Area


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Once the guest arrive at the venue they would be directed to the registration desk.The desk would be clearly demarcated for Dignitaries and Media and there will be 2

hostess dressed in red dress to welcome the guests .


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Registration DeskFemale hostess dressed in red t-shirt will welcome the attendees at thecounter and hand over the registration badges to the guest.


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Media Registration DeskMedia will be welcomed by female hostesses at the special media desk. Theywill be presented with a press docket and directed towards the main hall tooccupy their seats.


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Press Kit


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Media GiveawayCoca Cola branded jersey would be given to media people along with the press kit.


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Entrance Arch GatePromoters dressed as football referee would welcome the guest at theentrance gate and guide them to their seats.


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Event Area


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StageEmcee will welcome the guest and invite the officials from Coca-Cola, AIFF and

IMG Reliance on stage for the key note presentation.


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Revealing the CupPost keynote presentation, there would be complete blackout. High decibel

Campione music will be played and discreetly planted football jugglers amongthe guest would start juggling footballs among the guest and form the finalformation on stage and turn table will swirl simultaneously to reveal the CocaCola Cup.


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Football JugglersA group of jugglers who could juggle thefootballs like anything. They Live, Love,Work, Eat, Sleep, Drink, dream and dancewith football.

Highly energetic performance with use of

football which create an energeticambience around the audience and relatesto the theme of football tournament.


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Console BrandingUsually console is made using black however to add to the ambience we would

have a branded console at the venue.


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Emcee Attire

Emcee being the central point who isconducting the show, he would be

dressed in a referees attire and wouldbe moderating the event


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Thematic dcor and PropsTo develop the football fever, ambience dcor and props related to football

will be planted.

Whistles Wigs

Football shape candy Jars

Table Flags

Footballs on Tables

Dropdowns


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Leo Burnett-Coke Museum Installation

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