LIST OF WINNERS 2019aaaa.com.hk/main/wp-content/uploads/2019/11/2019...22 B-27-0129 Bronze Move...
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LIST OF WINNERS 2019
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Grand Kam Fan 2019 Direct – Direct Single – Co-Creation & User Generated Content
Entry Title: Reframing Hong Kong
Advertiser: Hong Kong Tourism Board
Creative Agency: Grey Group Hong Kong
Media Agency: Mindshare Hong Kong
Category A – Print (not including Poster)
Print – not including Poster – Print Single – Beverages, Food, Snacks, Confectionery
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
1 A-2-0006 Gold Homework Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
2 A-2-0012 Gold Tidy-up Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
3 A-2-0013 Silver Music Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Print – not including Poster – Print Single – Retail & Real Estate
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
4 A-8-0055 Gold Game of Thrones (HBO) KFC Hong Kong,
Jardine Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
5 A-8-0058 Bronze Expedition Volcano (BBC) KFC Hong Kong,
Jardine Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
Print – not including Poster – Print Campaign
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
6 A-13-0019 Gold Homework / Music / Tidy-up Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
7 A-13-0020 Silver Monkey / Gatsby / Dracula /
Alice
Penguin Random House
North Asia Penguin Books
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
8 A-13-0059 Silver Hot & Spicy (Season 2) KFC Hong Kong, Jardine
Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
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Category B – Outdoors
Outdoors – Poster Single – Beverages, Food, Snacks, Confectionery
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
9 B-15-0021 Gold Homework Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
10 B-15-0025 Gold Tidy-up Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
11 B-15-0029 Silver Music Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Outdoors – Poster Single – Fashion & Apparel
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
12 B-20-0284 Merit Slave to Fashion – Girl Chimp Wear Chimp Wunderman Thompson Wunderman Thompson
Outdoors – Poster Single – Retail and Real Estate
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
13 B-21-0311 Gold Golden Arches in
Neighborhood – Eastern McDonald's Hong Kong
McDonald's Hong
Kong DDB Group Hong Kong DDB Group Hong Kong
14 B-21-0324 Gold
Golden Arches in
Neighborhood – Central &
Western
McDonald's Hong Kong McDonald's Hong
Kong DDB Group Hong Kong DDB Group Hong Kong
15 B-21-0322 Silver Golden Arches in
Neighborhood – Wan Chai McDonald's Hong Kong
McDonald's Hong
Kong DDB Group Hong Kong DDB Group Hong Kong
16 B-21-0060 Silver Game of Thrones (HBO) KFC Hong Kong,
Jardine Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
17 B-21-0061 Silver Star Trek Discovery
(Amazon Prime)
KFC Hong Kong,
Jardine Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
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Outdoors – Poster Campaign
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
18 B-26-0037 Gold Homework / Music / Tidy-up Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
19 B-26-0126 Gold Golden Arches in
Neighborhood McDonald's Hong Kong
McDonald's Hong
Kong DDB Group Hong Kong DDB Group Hong Kong
20 B-26-0039 Silver Monkey / Gatsby / Dracula /
Alice
Penguin Random House
North Asia Penguin Books
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide Hong
Kong
21 B-26-0064 Bronze Hot & Spicy (Season 2) KFC Hong Kong,
Jardine Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
Outdoors – Outdoors Campaign – Creative Use of Standard Outdoor Billboard Space
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
22 B-27-0129 Bronze Move Beyond Labels Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett Hong Kong Digitas Hong Kong,
Starcom Hong Kong
23 B-27-0172 Merit Follow your Muse K11 MUSEA K11 DDB Group Hong Kong DDB Group Hong Kong
24 B-27-0252 Gold ART THAT MOVES – HK's first
mobile, living art gallery Hong Kong Tourism Board
Hong Kong Arts
Month Mindshare Hong Kong ANON Mindshare Hong Kong
Outdoors – Outdoors Campaign – Creative Use of Outdoor Ambient
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
25 B-28-0105 Silver Subdivided flat in a lane Society for Community
Organization (SoCO)
Society for
Community
Organization (SoCO)
Hakuhodo Hong Kong Hakuhodo Hong Kong Hakuhodo Hong Kong
26 B-28 Bronze MY CHRISTMAS SONG
FOR YOU Swarovski Swarovski Innovaders Limited Innovaders Havas Media
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Category C – Direct
Direct – Direct Single – Flat Mailing
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
27 C-30-0295 Gold Pass on the Blessing Save the Children Save the Children Wunderman Thompson Wunderman Thompson
Direct – Direct Single – Use of Ambient Media (small physical scale)
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
28 C-32-0315 Merit Polluted Globes HK Cleanup HK Cleanup Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong
Direct – Direct Single – Field Marketing
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
29 C-34-0141 Bronze Nobody Does Rugby Sevens
Like Hong Kong Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett Hong Kong Digitas Hong Kong
30 C-34-0202 Bronze Mindful Gifting Mannings Mannings DDB Group Hong Kong DDB Group Hong Kong
31 C-34 Bronze The Reality Check Hagar International Hagar International DDB Group Hong Kong DDB Group Hong Kong
Direct – Direct Single – Use of Broadcast
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
32 C-35-0364 Merit HSBC Rugby 7s HSBC HSBC Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong
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Direct – Direct Single – Use of Print and Standard Poster Space
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
33 C-36-0257 Bronze Golden Arches in
Neighborhood McDonald's Hong Kong
McDonald's Hong
Kong DDB Group Hong Kong DDB Group Hong Kong
Direct – Direct Single – Use of Digital and Social Platforms
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
34 C-37-0010 Gold BACK2LIFE Samsung Samsung Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
35 C-37-0107 Silver Reframing Hong Kong Hong Kong Tourism Board Hong Kong Tourism
Board Grey Group Hong Kong Grey Group Hong Kong Mindshare Hong Kong
Direct – Direct Single – Use of Mobile
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
36 C-38-0009 Silver Fatal Recognition The Hong Kong Stroke
Association
The Hong Kong
Stroke Association
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Direct – Direct Single – Co-Creation & User Generated Content
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
37 C-40-0108 Gold Reframing Hong Kong Hong Kong Tourism Board Hong Kong Tourism
Board Grey Group Hong Kong Grey Group Hong Kong Mindshare Hong Kong
Direct – Direct Single – Use of Technology
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
38 C-41-0042 Gold Fatal Recognition The Hong Kong Stroke
Association
The Hong Kong
Stroke Association
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
39 C-41 Bronze Sweat-Powered Sweatshirts Suntory Beverage & Food
Hong Kong Limited Lucozade Sport
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
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Direct – Direct Campaign – Best Integrated Direct Campaign
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
40 C-43-0147 Bronze Nobody Does Rugby Sevens
Like Hong Kong Cathay Pacific Airways CX Rugby Sevens Leo Burnett Hong Kong Leo Burnett Hong Kong
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Category D – Film
Film – TVC Film Single – Electronics
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
41 D-48-0175 Merit Mitsubishi Electric Mitsubishi Electric
Hong Kong Mitsubishi Electric Dentsu Hong Kong Dentsu Hong Kong Carat Hong Kong
Film – TVC Film Single – Consumer Services
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
42 D-52-0163 Silver Hong Kong Banknote Standard Chartered Bank
(Hong Kong) Limited
Standard Chartered
Bank (Hong Kong)
Limited
TULA Limited TULA Limited Carat Hong Kong
43 D-52-0199 Silver A PROMISE IS A PROMISE –
Magic Grandpa HSBC Life HSBC Life
Saatchi & Saatchi
Hong Kong
Saatchi & Saatchi
Hong Kong PHD Hong Kong
44 D-52-0186 Bronze A PROMISE IS A PROMISE –
Ballet Daddy HSBC Life HSBC Life
Saatchi & Saatchi
Hong Kong
Saatchi & Saatchi
Hong Kong PHD Hong Kong
Film – TVC Film Single – Entertainment, Leisure & Travel
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
45 D-53-0120 Bronze CNY “Good Fortune Is
Everywhere” Film Hong Kong Tourism Board
Hong Kong Tourism
Board Grey Group Hong Kong Grey Group Hong Kong Mindshare Hong Kong
Film – TVC Film Campaign
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
46 D-56-0239 Bronze Titus Ring & Knot SOLVIL et TITUS SOLVIL et TITUS M&C Saatchi Spencer
Hong Kong Limited
M&C Saatchi Spencer
Hong Kong Limited Mindshare Hong Kong
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Film – Other Screens / Non-TV Broadcast Film / Webisode Single
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
47 D-57-0137 Bronze Revenger Samsonite Asia Limited American Tourister Leo Burnett Hong Kong Leo Burnett Hong Kong Starcom Hong Kong
48 D-57-0233 Merit Get Started to start
everything
General Health
Development Limited
Hong Kong & Macau
GNC DDB Group Hong Kong DDB Group Hong Kong
Film – Other Screens / Non-TV Broadcast Film / Webisode Campaign
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
49 D-58-0185 Silver Nobody Does Rugby Sevens
Like Hong Kong Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett Hong Kong Digitas Hong Kong
Film Single – Social and Interactive Video Single – Social Video
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
50 D-59-0211 Bronze The Scent of a Mother Senior Citizen Home Safety
Association
Personal Emergency
link service Narrow Door Narrow Door
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Category E – Radio & Audio
Radio & Audio Single – Best Use of Audio Technology
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
51 E-65-0074 Silver Guardians of Nature Huawei Technologies Co
Ltd Huawei Ogilvy Hong Kong Ogilvy Hong Kong
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Category F – Digital & Social
Digital & Social – Social Single – Co-Creation & User Generated Content
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
52 F-69D-0109 Silver Reframing Hong Kong Hong Kong Tourism Board Hong Kong
Tourism Board Grey Group Hong Kong Grey Group Hong Kong Mindshare Hong Kong
53 F-69D-0180 Merit Dear Future Kid Campaign New Media Group Sunday Kiss
New Media Services
Consultant Company
Limited
Digital & Social – Social Single – Influencer / Talent
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
54 F-69E-0084 Bronze The Split Sponsorship Marriott International, Inc Marriott Hotels Ogilvy Hong Kong Ogilvy Hong Kong
55 F-69E-0181 Merit Dear Future Kid Campaign New Media Group Sunday Kiss
New Media Services
Consultant Company
Limited
Digital & Social – Social Single – Innovative Use of Social or Community
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
56 F-69F-0110 Bronze Reframing Hong Kong Hong Kong Tourism Board Hong Kong
Tourism Board Grey Group Hong Kong Grey Group Hong Kong Mindshare Hong Kong
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Digital & Social – Social Single – Hong Kong Culture & Context – Social Behaviour and Cultural Insight
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
57 F-70-0310 Gold Save Water – Mr. Lee Colgate Palmolive Colgate Red Fuse Hong Kong Red Fuse Hong Kong
58 F-70-0131 Bronze Move Beyond Labels Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett Hong Kong Digitas Hong Kong,
Starcom Hong Kong
59 F-70-0111 Merit Reframing Hong Kong Hong Kong Tourism Board Hong Kong
Tourism Board Grey Group Hong Kong Grey Group Hong Kong Mindshare Hong Kong
60 F-70-0148 Merit 回味香港 回味可口可樂 Coca-Cola China Limited Coca-Cola PS Workshop PS Workshop UM
61 F-70-0212 Merit The Scent of a Mother Senior Citizen Home Safety
Association
Personal
Emergency Link
Service
Narrow Door Narrow Door
Digital & Social – Branded Tech Single – Technology Innovation
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
62 F-72-0043 Silver Fatal Recognition The Hong Kong Stroke
Association
The Hong Kong
Stroke
Association
Cheil Worldwide Hong
Kong
Cheil Worldwide Hong
Kong
63 F-72-0075 Bronze Guardians of Nature Huawei Technologies Co
Limited Huawei Ogilvy Hong Kong Ogilvy Hong Kong
Digital & Social – Mobile Single – Technology
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
64 F-73A-0044 Gold Fatal Recognition The Hong Kong Stroke
Association
The Hong Kong
Stroke
Association
Cheil Worldwide Hong
Kong
Cheil Worldwide Hong
Kong
65 F-73A-0076 Merit Guardians of Nature Huawei Technologies Co
Limited Huawei Ogilvy Hong Kong Ogilvy Hong Kong
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Digital & Social – Mobile Single – Games
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
66 F-73E-0050 Gold BACK2LIFE Samsung Samsung Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Digital & Social – Mobile Single – Vertical Storytelling, powered by Facebook
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
67 F-74-0106 Gold Subdivided flat in a phone Society for Community
Organization (SoCO)
Society for
Community
Organization
(SoCO)
Hakuhodo Hong Kong Hakuhodo Hong Kong Hakuhodo Hong Kong
68 F-74-0194 Merit See the difference your smile
can make Colgate Palmolive Colgate Red Fuse Hong Kong Red Fuse Hong Kong
69 F-74-0337 Merit Hidden Trailer UBTV UBTV Havas Hong Kong Havas Hong Kong
Digital & Social Campaign – Best Digital Campaign
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
70 F-75-0112 Silver Reframing Hong Kong Hong Kong Tourism Board Hong Kong
Tourism Board Grey Group Hong Kong Grey Group Hong Kong Mindshare Hong Kong
71 F-75-0353 Silver KFC Mooncake Campaign Birdland (Hong Kong)
Limited KFC Hong Kong Secret Tour (HK) Limited
Secret Tour (HK)
Limited
Digital & Social Single – Omni-Channel Experience
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
72 F-76-0169 Silver 回味香港 回味可口可樂 Coca-Cola China Limited Coca-Cola PS Workshop PS Workshop UM
73 F-76-0357 Bronze MY CHRISTMAS SONG
FOR YOU Swarovski Swarovski Innovaders Limited Innovaders Havas Media
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Category G – Design & Crafts
Design & Crafts – Design Single – Brand and Corporate Identity
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
74 G-77-0325 Silver Golden Arches in
Neighborhood McDonald's Hong Kong
McDonald's Hong
Kong DDB Group Hong Kong DDB Group Hong Kong
Design & Crafts – Design Single – Promotional Item Design
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
75 G-79-0290 Gold Pass on the Blessing Save the Children Save the Children Wunderman Thompson Wunderman Thompson
76 G-79-0151 Merit The Poovolution Kimberly-Clark Andrex Havas Hong Kong Havas Hong Kong Wavemaker Hong Kong
77 G-79-0377 Merit Christmas your Cards Ocar Creative Design &
Production Ocar Wunderman Thompson Wunderman Thompson
Design & Crafts – Design Single – Advertising Posters Design
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
78 G-83-0038 Silver Homework / Music / Tidy-
up
Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
79 G-83-0040 Silver Monkey / Gatsby /
Dracula / Alice
Penguin Random House
North Asia Penguin Books
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
80 G-83-0125 Silver Golden Arches in
Neighborhood McDonald's Hong Kong
McDonald's Hong
Kong DDB Group Hong Kong DDB Group Hong Kong
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Design & Crafts – Design Single – Consumer Product Design
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
81 G-89-0221 Gold Power nap backpack Casablanca Casablanca DDB Group Hong Kong DDB Group Hong Kong
Design & Crafts – Print Crafts Single – Illustration
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
82 G-92-0014 Silver Alice Penguin Random House
North Asia Penguin Books
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
83 G-92-0016 Silver Gatsby Penguin Random House
North Asia Penguin Books
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
84 G-92-0017 Silver Monkey Penguin Random House
North Asia Penguin Books
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
85 G-92-0022 Silver Homework Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
86 G-92-0026 Silver Tidy-up Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
87 G-92-0030 Silver Music Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
88 G-92-0127 Silver Golden Arches in
Neighborhood McDonald's Hong Kong
McDonald's Hong
Kong DDB Group Hong Kong DDB Group Hong Kong
89 G-92-0015 Bronze Dracula Penguin Random House
North Asia Penguin Books
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
90 G-92-0303 Merit Holiday Every Day Wing Tai Properties OMA OMA MRPAUL & PARTNERS MRPAUL & PARTNERS In House
Design & Crafts – Print Crafts Single – Photography
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
91 G-93-0285 Silver Slave to Fashion - Boy Chimp Wear Chimp Wunderman Thompson Wunderman Thompson
92 G-93-0341 Silver Slave to Fashion - Girl Chimp Wear Chimp Wunderman Thompson Wunderman Thompson
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Design & Crafts – Print Crafts Single – Computer Generated Imagery, Retouch & Image Manipulation
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
93 G-94-0023 Gold Homework Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
94 G-94-0027 Gold Tidy-up Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
95 G-94-0031 Gold Music Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
96 G-94-0066 Gold Game of Thrones (HBO) KFC Hong Kong,
Jardine Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
97 G-94-0069 Silver Expedition Volcano (BBC) KFC Hong Kong,
Jardine Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
98 G-94-0067 Bronze Star Trek Discovery
(Amazon Prime)
KFC Hong Kong,
Jardine Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
99 G-94-0068 Bronze Motley Crue The Dirt
(Netflix)
KFC Hong Kong,
Jardine Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
100 G-94-0177 Merit Follow your Muse K11 MUSEA K11 DDB Group Hong Kong DDB Group Hong Kong
Design & Crafts – Print Crafts Single – Art Direction
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
101 G-95-0024 Gold Homework Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
102 G-95-0028 Gold Tidy-up Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
103 G-95-0032 Gold Music Chupa Chups
(Snack To Home Limited) Chupa Chups
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
104 G-95-0035 Silver Gatsby Penguin Random House
North Asia Penguin Books
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
105 G-95-0073 Silver Expedition Volcano (BBC) KFC Hong Kong,
Jardine Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
106 G-95-0321 Silver Golden Arches in
Neighborhood McDonald's Hong Kong
McDonald's Hong
Kong DDB Group Hong Kong DDB Group Hong Kong
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Design & Crafts – Print Crafts Single – Art Direction (Cont’d)
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
107 G-95-0033 Bronze Alice Penguin Random House
North Asia Penguin Books
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
108 G-95-0034 Bronze Dracula Penguin Random House
North Asia Penguin Books
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
109 G-95-0036 Bronze Monkey Penguin Random House
North Asia Penguin Books
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
110 G-95-0070 Bronze Game of Thrones (HBO) KFC Hong Kong, Jardine
Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
111 G-95-0071 Bronze Star Trek Discovery
(Amazon Prime)
KFC Hong Kong, Jardine
Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
112 G-95-0072 Bronze Motley Crue The Dirt
(Netflix)
KFC Hong Kong, Jardine
Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong
Design & Crafts – Film Crafts Single – Cinematography
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
113 G-96-0240 Bronze Titus Ring & Knot – Young
Version SOLVIL et TITUS SOLVIL et TITUS
M&C Saatchi Spencer
Hong Kong Limited
M&C Saatchi Spencer
Hong Kong Limited
Mindshare Hong Kong
Limited
Design & Crafts – Film Crafts Single – Directing
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
114 G-98-0241 Bronze Titus Ring & Knot SOLVIL et TITUS SOLVIL et TITUS M&C Saatchi Spencer
Hong Kong Limited
M&C Saatchi Spencer
Hong Kong Limited Mindshare Hong Kong
Design & Crafts – Film Crafts Single – Production Design
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
115 G-99-0253 Merit SmarTone 5G Branding
Campaign SmarTone
SmarTone
Telecommunications
M&C Saatchi Spencer
Hong Kong Limited
M&C Saatchi Spencer
Hong Kong Limited OMD Hong Kong
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Design & Crafts – Film Crafts Single – Use of Music
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
116 G-100-0235 Gold Titus Ring & Knot SOLVIL et TITUS SOLVIL et TITUS M&C Saatchi Spencer
Hong Kong Limited
M&C Saatchi Spencer
Hong Kong Limited Mindshare Hong Kong
117 G-100-0191 Silver See the difference your
smile can make Colgate Palmolive Colgate Red Fuse Hong Kong Red Fuse Hong Kong
118 G-100-0224 Merit Pressure vs Leisure PCCW Media Group Now TV Havas Hong Kong Havas Hong Kong
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Category H – Media
Media – Media Single – Best Use of Print
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
119 H-106-0308 Silver The tiniest yet mightiest
print ad ever
Hong Kong Disneyland
Resort Hong Kong Disneyland Mindshare Hong Kong Mindshare Hong Kong
Media – Media Single – Best Use of Outdoor
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
120 H-109-0262 Silver
ART THAT MOVES – HK’s
first mobile, living art
gallery
Hong Kong Tourism Board Hong Kong Arts
Month Mindshare Hong Kong ANON Mindshare Hong Kong
Media – Media Single – Best Use of Ambient
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
121 H-110-0176 Bronze Follow your Muse K11 MUSEA K11 DDB Group Hong Kong DDB Group Hong Kong
Media – Media Single – Best of Digital
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
122 H-111-0051 Silver BACK2LIFE Samsung Samsung Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
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Media – Media Single – Best Use of Social Media
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
123 H-112-0115 Gold Reframing Hong Kong Hong Kong Tourism Board Hong Kong Tourism
Board Grey Hong Kong
Media – Media Single – Best of Mobile Devices
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
124 H-113-0046 Gold Fatal Recognition The Hong Kong Stroke
Association
The Hong Kong Stroke
Association
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
125 H-113-0052 Silver BACK2LIFE Samsung Samsung Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
126 H-113-0213 Bronze Love is all around at Lee
Gardens
Hysan Marketing Services
Limited Lee Gardens Mindshare Hong Kong Mindshare Hong Kong Mindshare Hong Kong
127 H-113-0078 Merit Guardians of Nature Huawei Technologies Co
Limited Huawei Ogilvy Hong Kong Ogilvy Hong Kong
Media – Media Single – Best Use of Technology
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
128 H-114-0047 Silver Fatal Recognition The Hong Kong Stroke
Association
The Hong Kong Stroke
Association
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
Media – Media Single – Best Use of Events
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
129 H-115-0086 Bronze The Split Sponsorship Marriott International,
Inc Marriott Hotels Ogilvy Hong Kong Ogilvy Hong Kong
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Media – Media Single – Best Use of Stunts
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
130 H-116 Silver The Reality Check Hagar International Hagar International DDB Group Hong Kong DDB Group Hong Kong
Media – Media Single – Best Use of Data on Targeting
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
131 H-119-0344 Bronze STEM for HONG KONG PCCW Media Group Now TV Havas Hong Kong Havas Hong Kong
Media – Media Single – Best Use of Co-creation and Use Generated Content
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
132 H-121-0116 Gold Reframing Hong Kong Hong Kong Tourism Board Hong Kong Tourism
Board Grey Group Hong Kong Grey Group Hong Kong Mindshare Hong Kong
133 H-121-0193 Merit
Kotex “MOL” (aka
“Menstruation Opinion
Leader”)
Kimberly-Clark Kotex Havas Hong Kong Havas Hong Kong Wavemaker Hong Kong
Media – Media Single – Best use of Small Budget (up to HK$0.2M media spending)
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
134 H-122-0347 Bronze STEM for HONG KONG PCCW Media Group Now TV Havas Hong Kong Havas Hong Kong
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Media – Media Campaign – Best Integrated Media Campaign
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
135 H-123-0117 Merit Reframing Hong Kong Hong Kong Tourism Board Hong Kong Tourism
Board Grey Group Hong Kong Grey Group Hong Kong Mindshare Hong Kong
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Category I – Promo & Activation
Promo & Activation – Promo & Activation Single – Use of Ambient (small physical scale)
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
136 I-124-0291 Bronze Pass on the Blessing Save the Children Save the Children Wunderman Thompson Wunderman Thompson
Promo & Activation – Promo & Activation Single – Use of Standard Outdoor Space
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
137 I-128-0263 Bronze ART THAT MOVES – HK’s first
mobile, living art gallery
Hong Kong Tourism
Board
Hong Kong Arts
Month Mindshare Hong Kong ANON Mindshare Hong Kong
Promo & Activation – Promo & Activation Single – Use of Field Marketing & Event
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
138 I-130-0154 Bronze Nobody Does Rugby Sevens
Like Hong Kong Cathay Pacific Airways CX Rugby Sevens Leo Burnett Hong Kong Leo Burnett Hong Kong
139 I-130-0244 Bronze The Reality Check Hagar International Hagar International DDB Group Hong Kong DDB Group Hong Kong
Promo & Activation – Promo & Activation Single – Use of Digital Platform
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
140 I-131-0228 Merit STEM for HONG KONG PCCW Media Group Now TV Havas Hong Kong Havas Hong Kong
Promo & Activation – Promo & Activation Single – Use of Mobile Marketing and Technology
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
141 I-132-0049 Silver Fatal Recognition The Hong Kong Stroke
Association
The Hong Kong
Stroke Association
Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
142 I-132-0054 Bronze BACK2LIFE Samsung Samsung Cheil Worldwide
Hong Kong
Cheil Worldwide
Hong Kong
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Promo & Activation – Promo & Activation Single – Use of Product and Package Design
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
143 I-135-0318 Silver Polluted Globes HK Cleanup HK Cleanup Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong
144 I-135-0157 Bronze Nobody Does Rugby Sevens
Like Hong Kong Cathay Pacific Airways CX Rugby Sevens Leo Burnett Hong Kong Leo Burnett Hong Kong
Special Awards 2019:
Client of the Year: Hong Kong Tourism Board
Agency of the Year: Cheil Worldwide Hong Kong
Media Agency of the Year: Mindshare Hong Kong
Independent Agency of the Year: Secret Tour (Hong Kong) Limited
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Category J – Integrated
Integrated – Best Integrated Campaign
Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency
145 J-136-0118 Silver Reframing Hong Kong Hong Kong Tourism
Board
Hong Kong Tourism
Board Grey Group Hong Kong Grey Group Hong Kong Mindshare Hong Kong
146 J-136-0133 Bronze Move Beyond Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett Hong Kong Digitas Hong Kong,
Starcom Hong Kong
147 J-136-0298 Bronze Nobody Does Rugby Sevens
Like Hong Kong Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett Hong Kong Digitas Hong Kong
148 J-136-0087 Merit The Split Sponsorship Marriott International,
Inc Marriott Hotels Ogilvy Hong Kong Ogilvy Hong Kong
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Category K – Hong Kong Roots
Ref No. Medal Entry Title Advertiser Brand Agency Creative Agency Media Agency
149 K-137-0135 Gold Mid-Autumn Festival – The
Kintsugi of broken families
HK Television
Entertainment Company
Limited
ViuTV
HK Television
Entertainment
Company Limited
150 K-137-0100 Silver Subdivided flat in a lane Society for Community
Organization (SoCO)
Society for
Community
Organization (SoCO)
Hakuhodo Hong Kong Hakuhodo Hong Kong Hakuhodo Hong Kong
151 K-137-0293 Silver Pass on the Blessing Save the Children Save the Children Wunderman Thompson Wunderman Thompson
152 K-137-0336 Silver KFC Mooncake Campaign Birdland (Hong Kong)
Limited KFC Hong Kong
Secret Tour (HK)
Limited
Secret Tour (HK)
Limited
153 K-137-0372 Bronze Polluted Globes HK Cleanup HK Cleanup Grey Group Hong Kong Grey Group Hong Kong
154 K-137-0134 Merit Move Beyond Labels Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett Hong Kong Digitas Hong Kong,
Starcom Hong Kong
155 K-137-0388 Merit You Only Jing Ying Once Nike Hong Kong Limited Nike REPRISE SOCIETY SOCIETY
