Lego movie presentation (2)
Transcript of Lego movie presentation (2)
Historical Context
The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The
company has passed from father to son and is now owned by Kjeld
Kirk Kristiansen, a grandchild of the founder.
In the beginning of February, The LEGO Movie premieres in a
number of countries. The movie is written by Phil Lord
and Chris Miller and produced by Warner Brothers. It is the first time
the LEGO universe has been pictured in a movie.
Quick Lego Facts
IMDB user rating 8.2
Rotten Tomatoes rating 96%
Budget: $60,000,000 (estimated)
Opening Weekend: $69,050,279 (USA) (7 February 2014)
Gross (so far): $253,106,875 (USA)(2 May 2014) in UK £33 million (almost how much it cost made in UK alone)
Box Office
Opening Weekend
$69,050,279 (USA) (9 February 2014) (3,775 Screens)
£8,051,140 (UK) (16 February 2014) (547 Screens)
Institutions
Production Companies:
Village Roadshow Pictures, Lego System A/S, Entertainment, Lin
Pictures, Animal Logic, Warner Animation Group
Distributed by Warner Bros. Pictures (United States)
Roadshow Films (Australia)
Pre Production Information
•Complete
November 2013
•Post-Production
November 2013
•Production
October 2012
•Pre-Production
June 2012
•Development
August 2009
Marketing
The LEGO company created a twitter account in an attempt to get
the awareness of the film viral through that.
On the LEGO Movie Facebook page, LEGO is sharing the photographs its followers have taken of themselves with the LEGO
Movie stands found in cinemas around the country.
The chance to build your own LEGO minifigure on the official LEGO
movie website.
Trailers
This is the first teaser trailer that they released for the LEGO Movie. It
doesn’t show a lot about the film storyline but shows some funny
scenes that will entice the audience to watch. June 18th 2013. https://www.youtube.com/watch?v=lPnY2NjSjrg
This is the main official LEGO Movie trailer. It shows some of the same
shots as the teaser trailer but includes more in depth scenes to also
help the target audience to watch the film.
https://www.youtube.com/watch?v=fZ_JOBCLF-I
Posters
The LEGO franchise has produced Lego posters for a
lot of other films which has helped to promote their film.
Billboards
The billboards that the LEGO
company used and created for
their marketing campaign were
very colourful in order to attract
the attention of audiences.
They also show action shots
which gives a higher likelihood
of the target audience being
attracted and consequently
want to watch the film.
Target Audience
The main target audience for the film is mainly children. Despite this
there is a lot of adult humour that is placed within the film which
would interest the parents of children to go and watch it with them.
AwardsWonBAFTA Film Award
Best Animated Feature FilmPhil LordChristopher Miller
WonBAFTA Children's Award
Best Feature FilmPhil LordChristopher MillerDan LinRoy Lee
WonEDA Award
Best Animated Feature FilmPhil LordChristopher Miller
WonEddie
Best Edited Animated Feature FilmDavid BurrowsChris McKay