Lego MovieHow Lego Movie

incorporates with other

products

LEGO MOVIE Lego has always been very popular amongst

children as it has no limitations as to what you can do with it.

This quality also enables a seemingly endless amount of adaptations to the product, for example it has been made into: films, games, merchandise etc.

By adapting films into other products they can create more revenue with reasonable certainty that they aren’t creating futile products.

VIDEO GAMES

• Like a lot of films, Lego Movie, has

been made into a video game

aimed at children.

• While the games from the list on

the right are not from Lego Movie

it shows us how adaptable Lego

as a whole is…

… It perhaps suggests why Lego

Movie was so popular. If they were

able to successfully make this

many games based on Lego it

implies that making the film was of

low risk.

APPS

• Smartphones allow companies to use different mediums for

their products. Here we have an example of Lego apps

which would allow them to promote their products further. It

also lets them gain more profit through advertising.

SOUNDTRACKS

• A sound track was also produced for the

film and is available to buy. It includes songs

from the film which people may be

interested in listening to even if they aren’t

watching the film.

MERCHANDISE & TOYS

• Merchandise is a popular method

businesses use to increase revenue.

• Also, as Lego Movie is aimed at children,

selling merchandise is the perfect

opportunity to sell more Lego toys.

WEBSITES

• Creating a website is a good way for a

company to promote its products.