Lee Hawksley, Exact Target - 'Digital & E-Commerce'
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Transcript of Lee Hawksley, Exact Target - 'Digital & E-Commerce'
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<1990 1990s
Direct MailTelephone
1999 2000s 2011TVRadioPrintDisplay
IMEmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline Display
IMEmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoWebinarsAffiliate Marketing
Mobile EmailSMSIMEmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsWikisSocial NetworksMobile Web
Addressable VoiceMobile EmailSMS + MMSIM EmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsWikisSocial NetworksMobile WebBehavioralSocial Media AdsVirtual WorldsWidgetsQR Codes
Media [R]evolution
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is the new black.
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Why data matters in ecommerce
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Where are your customers?
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FORECAST FOR GLOBAL ECOMMERCE GROWTH
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HOW ARE MARKETERS INVESTING IN DIGITAL?
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Find them. Know them.
Love them.Empower them.