LED JAPAN Conference Brochure Final 071411

Dear Colleague,

We are pleased to present the fourth annual LED Japan/Strategies in Light Con-

ference and Expo. This year’s event follows upon a great success in 2010, in

which attendance exceeded 6,100 attendees and the exhibit floor was sold out.

These are truly exciting times for the high-brightness LED industry. During the

past year, the HB LED market has undergone growth not seen since the earliest

days of the industry in the mid-1990s. Driven by the adoption of LED backlights

in notebook computers, monitors and LCD TVs, the overall market grew by 93%

in 2010 to reach $10.8 billion. Average annual growth through 2015 is forecast

at 11.8% per year. As the backlight market saturates over the next few years, the

main driver for overall market growth will shift to the adoption of LED lighting,

which is still in its early stages.

Our focus for the LED Japan/Strategies in Light Conference and Expo 2011 is

on the developments in HB LED applications, technology and government poli-

cies that will continue to drive the market forward over the next five years and

beyond. In addition, for the second year in a row, LED Japan/ Strategies in Light

will feature an LED Lighting Track, which will take place on September 30 im-

mediately following the main conference sessions. This track will examine some

of the most pressing issues regarding the use of LEDs in lighting applications.

A new feature at this year’s conference is two pre-conference workshops that

will be held on Wednesday, September 28. These workshops will provide in-

depth presentations from experts in their fields on two subjects that are of keen

interest to LED component and system manufacturers: “Thermal Reliability for

LED Lighting Design”, and “Test and Measurement of LEDs and LED Systems”.

In addition to conference programs that will address many of the important in-

dustry developments discussed above, LED Japan/Strategies in Light Conference

and Expo 2011 will also feature a comprehensive exhibit area. The exhibit area

will also include a variety of exhibitor presentations on September 28 and 29.

I invite you to join me in Yokohama for the fourth annual LED Japan/Strategies

in Light Conference and Expo.

Sincerely,

Ella Shum Conference Chair Director of LED Market Research Strategies Unlimited

Table of Contents 2 Welcome

3 Why Attend, Who Should Attend Featured Speakers

4 Agenda

5–10 Conference Sessions

11 Event Sponsors + Exhibitors

12 Sponsorship & Exhibit Opportunities Venue + Hotel Information

13 Registration Form

Presented by:

www.strategies-u.com

Flagship Media Sponsors:

www.ledsmagazine.com

www.led-japan.com/mag

Supporting Media Sponsor:

www.lfw-japan.jp

Co-Owned and Co-Produced by:

www.pennwell.com

www. english.ics-inc.co.jp

2 SAVE $100 Register by Aug. 15 — Register online: www.sil-ledjapan.com

featured speakerswhy attendConference attendees will gain in-depth information about the newest products and technologies that are impacting the market, meet the key decision makers in the buying process, and participate in important strategic dialogue.

• Market review + an updated five-year forecast. Strategies Unlimited, the recognized leader in market forecasting and in photonics mar-ket research, provides critical information on the significant trends and issues in the LED industry.

• Insight on crucial business + technological issues from industry leaders. Get the informa-tion you need on the trends and technologies that are driving the LED industry from the foremost experts in the field.

• Cost-effective + time-efficient. Meet key decision makers from the LED industry at one place and at one time.

• Dynamic networking opportunities. LED Japan Conference & Expo/Strategies in Light delivers a quality audience of senior level decision makers and is the ideal venue for developing new business partnerships as well as strengthening current client relationships.

HB LED Market Track

who should attend• LED manufacturers

• Suppliers of equipment and materials to the LED industry

• LED system manufacturers

• Lighting architects

• Automotive lighting suppliers

• Lighting product manufacturers

• Lighting system designers

• LED product designers

• Financial analysts, investment bankers, and venture capitalists

• Corporate R & D staff

LEDs in Lighting Conference Track

who should attend• Lighting Designers

• Lighting Specifiers

• Architects

• Luminaire Manufacturers

• Building Owner/Operators

• Energy Program Managers

• Regulators

• Energy Analysts

• Consultants

Azzuro SemiconductorsErwin YsewijnVice President

The Bergquist CompanyJustin KolbeSenior Research & DevelopmentEngineer

Sanjay MisraDirector of R & D

Canaccord GenuityJed DorsheimerManaging Director, Equity Research, Lighting and Solar

China Solid-State Lighting Alliance

Yuan FuManager, Consulting Services Department

Cree Inc.Norbert HillerVP & General Manager of LED Components

Graftech International Holdings Inc.

Stanley HsiaoApplications Engineer

Intematix CorporationYi Qun LiExecutive VP & CTO

Labsphere Inc.Greg McKee VP of Engineering

Yang Wang Application & Optical Calibration Laboratory Manager

Luxera Inc.Leonard LivschitzPresident and CEO

Ministry of Economy, Trade & Industry

Yutaka YoshimotoDirector Information and Communication Electronics Division, Information Policy Division, Commerce and Information, Policy Bureau

For more information visit: www.sil-ledjapan.com 3

NNCrystal US CorporationKai SuChief Technology Officer

Nomura Research InstituteTakaaki MaeharaConsultant, Information and Communication Industry Consulting Department, Consulting Division

Otsuka Electronics Co., Ltd.Kosei OshimaHead of Calibration Laboratory

Kazuaki OhkuboDivision Manager of R & D

Philips Lumileds LightingRay ChockGlobal Segment Marketing Manager

Rambus Inc.John LangevinDirector Strategic Development

Strategies UnlimitedElla ShumDirector of LED Market Research

Tom HauskenDirector, Optoelectronic Components

TelelumenSteve PaoliniCEO

Uchihara Creative Lighting Design Inc.

Satoshi UchiharaRepresentative

Underwriters Laboratories Japan Inc.

Akio Yasuhara

Yonsei UniversityMoo Whan ShinProfessor, School of Integrated Technology, College of Engineering

Xicato Japan K.K.Noboru KaitoRepresentative Director/Director of Business Development

event agenda PRECONFERENCE WORKSHOPS

WEDNESDAY, SEPTEMBER 28

8:00 – 16:00 REGISTRATION FOR WORKSHOPS9:00 – 12:00 WORKSHOP #1: Thermal Reliability for LED Lighting Design13:00 – 16:00 WORKSHOP #2: Test and Measurement of LEDs and LED Systems

HB LED MARKET CONFERENCE TRACK

THURSDAY, SEPTEMBER 29

8:30 – 16:30 REGISTRATION FOR CONFERENCE9:25 – 9:30 Welcome and IntroductionSESSION 1 – MARKET OVERVIEW9:30 – 10:15 Worldwide High-Brightness LED Market Overview and Forecast10:15 – 10:55 Keynote Presentation #1: Title TBD10:55 – 11:15 Refreshment Break11:15 – 11:55 Keynote Presentation #2: The Role of SSL In Japan Reconstruction11:55 – 12:30 Overview of the HB LED Lighting Market in Japan12:30 – 13:30 LunchSESSION 2 – SSL INDUSTRY AND MARKET TRENDS13:30 – 14:10 Solid-State Lighting Industry Development Strategies in China14:10 – 14:50 Economics of LED Manufacturing: Yesterday, Today and Tomorrow14:50 – 15:30 Crossover from Display Market to SSL15:30 – 16:00 Refreshment BreakSESSION 3 – NEW LED TECHNOLOGIES16:00 – 16:25 150-and 200-mm GaN-on-Si LED-Wafers Processed on CMOS Lines Offer the Next LED Revolution16:25 – 16:50 Tunable High-Quality White Light Through Quantum Dot Technology16:50 – 17:15 Enabling the LED Lighting Revolution: LED Driver Electronics is the Next “Big Thing”17:30 – 19:30 Networking Reception

FRIDAY, SEPTEMBER 30

8:30 – 16:30 REGISTRATIONSESSION 4 – HB LED APPLICATION TRENDS9:30 – 10:10 National Status and Strategies of LEDs in Korea10:10 – 10:50 Dynamics of LED Driver Technology and Markets10:50 – 11:10 Refreshment Break11:10 – 11:50 Remote Phosphors: How New Technology is Improving Flexibility, Efficiency, and Consistency in LED Systems11:50 – 12:30 Photobiological Safety Standards for LEDs - Are You Ready?12:30 HB LED MARKET TRACK ADJOURNS12:30 – 13:30 Lunch

LEDS IN LIGHTING CONFERENCE TRACK


13:30 – 14:10 Japanese Lighting Designer Perspective14:10 – 14:50 Designing the Retrofit Bulb14:50 – 15:20 Refreshment Break15:20 – 16:00 Quality of Light for LED Illumination16:00 – 16:25 New Technologies: Light Recording and Playback16:25 – 16:50 New Technologies: Flexible Graphite-- Solutions for SSL Thermal Management16:50 LEDS IN LIGHTING TRACK ADJOURNS


exhibition / expo hours & exhibitor seminar scheduleWEDNESDAY, SEPTEMBER 28

Exhibition Registration Hours 9:30 – 17:00 Exhibition Hours 10:00 – 17:00Exhibitor Seminar Schedule 10:30 – 16:45


Exhibition Registration Hours 9:30 – 17:00 Exhibition Hours 10:00 – 17:00 Exhibitor Seminar Schedule 14:00 – 16:45


Exhibition Registration Hours 9:30 – 17:00 Exhibition Hours 10:00 – 17:00 Exhibitor Seminar Schedule 10:30 – 16:45

LED Japan Conference & Expo/ Strategies in Light ConferenceLEDs: Displays and Lighting Driving LED Market Growth

Pre-Conference Workshops

WEDNESDAY, SEPTEMBER 289:00 – 12:00

WORKSHOP #1: THERMAL RELIABILITY FOR LED LIGHTING DESIGN

Speakers: Sanjay Misra Justin Kolbe Director of R&D Senior R&D Engineer

The Bergquist Company The Bergquist Company

Light output and quality of light will degrade over the lifetime of an LED assembly. Several failure mechanisms will determine the mode, rate and extent of degradation. Temperature exposure and temperature induced mechanical stresses are major culprits behind performance degrada-tion. This workshop will explain the physico-chemical nature of these mechanisms. In addition it will address tools to assess and model the robustness of a thermal design. Finally, it will address various solutions that can be used to mitigate thermal degradation.

Dr. Sanjay Misra is the Director of R&D at the Bergquist Company. He has been with Bergquist for 14 years. He has been intimately involved with all aspects of R&D from materials/product development to process improvements and metrology – both hands-on and as a manager. He is the author of 20 peer reviewed articles, over 25 presentations, 11 US patents and several international patents.

Justin Kolbe is currently a Senior R&D Engineer at the Bergquist Company, focusing on the development of new materials and processes for power applications re-quiring thermal management. He has been with Bergquist for 15 years in development, process development and applications support of insulated metal substrates.

13:00 – 16:00

WORKSHOP #2: TEST AND MEASUREMENT OF LEDS AND LED SYSTEMS

Speakers: Greg McKee Dr. Yang Wang Vice President of Engineering Application and Optical Calibration Laboratory Manager

Labsphere Inc. Labsphere Inc.

Kosei Oshima Dr. Kazuaki Ohkubo Head of Calibration Laboratory Division Manager R&D

Otsuka Electronics Co.,Ltd Otsuka Electronics Co.,Ltd

This workshop will provide participants with a working knowledge of the optical properties of LEDs and how to measure them correctly. The principal topics of the workshop will include:

• Fundamentals of radiometry and photometry, SSL terms and integrating spheres and hemispheres• Radiometric and photometric units and language; a breakdown of units and terms spanning lumens to W/m2-sr-nm, color and CCT• SSL metrology fundamental terms; an explanation of CIE/IES terms for SSL-specific measurements• Integrating sphere/hemisphere photometry and spectrophotometry

• Photometric calibration technique and necessary factors for certifying lamps and LED standards• Growing need for measuring lighting standard • International traceability system in the lighting industry

• Total luminous flux measurement system using integrating hemisphere photometer• Principleoftraditionalintegratingsphere • Newintegratinghemispheregeometryandprinciple• Errorfactorsofintegratingsphere • Surfaceilluminantmeasurementbyintegratinghemisphere• Comparison in the measurement values of the integrating sphere and hemisphere.

• LED phosphor materials analysis – absolute quantum yield measurement for phosphor solution• Principal of quantum efficiency measurement • How to measure quantum yield of solution sample• Shooting technical problem such as to eliminate re-excitation

• Hands on measurements with audience participation • Calibrationstandards,andsetup • Absorptioncorrectionandeffects• Calibrationexercise • LEDandSSLmeasurements:electrical,opticalandthermal• Samplesetup,2piversus4pi • LEDvs.QTHlumenstandards

WORKSHOP #2 CONTINUED ON NEXT PAGE



The workshop will enable participants to: • Understand the various optical properties of LEDs (radiometric, photometric, colorimetric)• Perform measurements consistent with current standards and understand the trends in accepted methodology • Specify measurement systems and conditions for LED measurement• Identify and control critical parameters that affect accuracy

Greg McKee is the VP of Engineering for Labsphere Inc. His career history includes various positions of responsibility for the strategic business development and support of light metrology solutions for the remote sensing, imaging, non-image, laser, LED, SSL and general lighting. Over the years he has managed numerous projects to successful completion as well introducing many innovative new products to market. He is regularly invited to speak on behalf of Lab-sphere at various global conferences and industry events. Greg currently serves as an Executive Officer and Director for the Council for Optical Radiation Measurements (CORM). He has served as Chairman of CORM Technical Committee on Integrating Flux Devices and continues to be an active participant of LTEC, and IESNA TPCs for Photometry of Light Sources and Solid State Lighting.

Dr. Yang Wang is the Applications and Optical Calibrations Laboratory Manager at Labsphere, specializing in optical metrology and sensor/imaging testing systems. Throughout his career, Dr. Wang has been dedicated to optical/optoelectronic system engineering and has contributed his expertise to multiple custom systems and calibrations. Dr. Wang joined Labsphere in August 2008.

Kosei Oshima has been with Otsuka Electronics (formerly Union Giken) for 28 years. Through his career, he has been involved with the application devel-opment of fiber optics polychrometers, HPLC analyzers, LCD evaluation systems and film thickness monitors. He recently established the Photometric Calibration Laboratory which is based on the Measurement Law of Japan (JCSS) and accredited by IAJapan, which is a signatory to the Mutual Recognition Arrangement (MRA) of ILAC and APLAC. He is an active member of JIS drafting committee, JELMA and JLEDS. In CIE he is an active member of TC2-50, TC2-63 and other LED optical measure related committees.

Dr. Kauaki Ohkubo has been with Otsuka Electronics for five years as the Development Division Manager. He has developed the integrating hemisphere and other light measurement systems. Throughout his career of over 25 years he has accumulated his knowledge in photometry and radiometry.


9:25 – 9:30 Welcome and Introduction

SESSION 1: MARKET OVERVIEW

9:30 – 10:15 Worldwide High-Brightness LED Market Overview and Forecast Speaker: Ella Shum Director of LED Market Research

Strategies Unlimited

This presentation will provide a review and update of worldwide market developments in HB LEDs in 2010 and 2011. Top level market growth trends will be discussed, as well as developments in each of the major application areas, including lighting. In addition, a market forecast through 2015 will be presented.

As Director of LED Market Research at Strategies Unlimited, Ella Shum draws upon her LED-related experience, most recently as General Partner at YEBY Associates, a consulting firm specialized in the LED industry. While at YEBY, she was part of the initial phosphor sales team for Intematix and an early advisor to China’s SSL program. Other previous positions in-clude Managing Director of the R&D Lab at Emcore where she managed the development of TurboDisc reactors and epi research including LED technology, and Vice President and Chief of Staff at BroadVision Inc. Shum received her MBA from The Wharton School, University of Pennsylvania and her B.SC. in Computing Science from Imperial College, London.

10:15 – 10:55 Keynote Presentation #1

Speaker: Norbert Hiller VP and General Manager, LED Components,

Cree, Inc. Norbert Hiller heads the LED Components business unit at Cree. He joined Cree in 2001 after holding a similar position in LED components and light modules with OSRAM Opto Semiconductors beginning in 1996. Prior to 1996, Mr. Hiller was a Marketing and Sales Manager for Philip’s Optoelectronics Center in the Netherlands, spending several years at one of its German facilities.

11:15 – 11:55 Keynote Presentation #2: The Role of SSL in Japan Reconstruction Speaker: Yutaka Yoshimoto Director, Information and Communication Electronics Division, Information Policy Division, Commerce and Information Policy Bureau,

Ministry of Economy, Trade and Industry

11:55 – 12:30 Overview of the HB LED Lighting Market in Japan

Speaker: Takaaki Maehara Consultant, Information and Communication Industry Consulting Department, Consulting Division

Nomura Research Institute

SESSION 2: SSL INDUSTRY AND MARKET TRENDS

13:30 – 14:10 Solid State Lighting Industry Development Strategies in China

Speaker: Yuan Fu Manager, Consulting Services Department

China Solid-State Lighting Alliance

Solid-state lighting has undergone tremendous development in China, with extensive applications, strong co-development opportuni-ties and huge energy-saving potential. SSL R&D and industrialization have received continuous support from the government in China, with strengthened R&D infrastructure, complete industry supply chain, and consolidated downstream applications. China’s 12th Five Year Plan for SSL industry development will also provide major guidelines for the next five years in terms of industry ecosystem cultivation and market transformation policies. This presentation will give an overview on the development status and outlook for the SSL industry in China, in terms of industry landscape, policy trends and future prospects, with special focus on the 12th Five Year Plan for the SSL industry.

Yuan Fu joined the Beijing New Materials Development Center in 2003 as associate manager of the Research and Development Division. Cur-rently he is the manager of the Consulting Services Department of the China Solid-State Lighting Alliance (CSA), He is mainly in charge of SSL in-dustry research, industry supply chain analysis, market demand analysis, industry competitiveness assessments and customized ad hoc industry research for leading enterprises in China and across the globe. Mr. Fu has deep understanding of the international SSL industry’s development status, technology trends, industry policies and industry IPR strategies. He recently received professional training certification from the Lighting Research Center in the US in recognition of his dedicated work in interna-tional SSL testing and standardization.

14:10 – 14:50 Economics of LED Manufacturing: Yesterday, Today and Tomorrow

Speaker: Jed Dorsheimer Managing Director, Equity Research, Lighting and Solar

Canaccord Genuity

The recent Second Cycle of the LED market led to a 4x increase in global LED manufacturing capacity through sheer scale. However, it may be argued that with combined yields in many cases below 50%, this massive capacity is being used inefficiently. While LED demand is expected to continue rising due to increased penetration of back-lighting applications and the onset of lighting, a similar Third Cycle of MOCVD equipment is not expected. Rather, a changing tide in the “yield vs. scale debate” may be anticipated as manufacturers devote more CapEx into increasing the yields and productivity of their ex-isting equipment to increase their return on investment, rather than simply employing more raw capacity. This presentation will discuss the lessons of the past and explore the future of LED manufacturing economics.

MR. DORSHEIMER’S BIOGRAPHY CONTINUED ON NEXT PAGE


HB LED MARKET CONFERENCE TRACK

Jonathan (Jed) Dorsheimer serves as Managing Director, Equity Research, Lighting and Solar, at Canaccord Genuity. By leveraging his knowledge of compound semiconductors and device physics, Jed has differentiated his research from the Street by identifying emerging trends such as Solid State Lighting. Through bottoms up analysis and tireless market diligence, Jed has built a franchise known for fundamental research and credited with identifying key companies within that show the greatest promise of maintaining or disrupting incumbent technologies.

14:50 – 15:30 Crossover from Display Market to SSL

Speaker:John LangevinDirector, Strategic Development, Lighting and Display Technology Rambus Inc.

John Langevin is Director of Strategic Development, Lighting and Display Technology, responsible for Rambus’ LED lighting business. Before joining Rambus, Mr. Langevin was vice president of sales and marketing at Lumi-nus Devices, a manufacturer of high power LEDs used in projectors, tele-visions and light fixtures. Mr. Langevin has also held executive positions in sales, marketing and business development at TeraConnect, Extreme Packet Devices (acquired by PMC-Sierra, Inc.), Cimaron Communications (acquired by AMCC), and Aware, Inc.

SESSION 3: NEW LED TECHNOLOGIES

16:00 – 16:25 150- and 200-mm GaN-on-Si LED-Wafers Processed on CMOS Lines Offer the Next LED Revolution

Speaker: Erwin Ysewijn Vice President

Azzurro

Advanced engineering of GaN-on-Si materials has created the next generation of proven base materials for the LED industry. Large-ar-ea wafers (150 mm now, 200 mm by the end of 2011) are able to facilitate dramatic cost reduction for LED-chips. Strain-engineer-ing technology has overcome the bowing for large area GaN-on-Si wafers. This makes GaN-on-Si wafers suitable for processing on standard CMOS lines. One further key advantage of Si substrates is a better thermal conductivity resulting in better wavelength homoge-neity, i. e. reduced binning. The Si substrate is intrinsically easier to remove than sapphire substrates, enabling high-brightness thin-film LEDs with higher yield and lower cost. Needless to say, Si substrates are much less expensive and face fewer supply constraints and price fluctuations. CAPEX spending can be nullified using existing CMOS foundries to have LED-chips made on large area GaN-on-Si.

Erwin Ysewijn started his marketing and sales career in 1989 working at Hitachi Semiconductors headquarters in Tokyo getting familiar with Japanese and international business culture. His main task was market development for power semiconductors such as IGBT, discrete and modules, POWERMOSFET and GaAs devices for the K/KU-band DBS applications. Since then he has spent most of his time in large parts of Asia, covering among others, Korea, India, Taiwan and China, working on marketing, sales and strategic M & A projects. In his last position before joining AZZURRO he headed global marketing activities at Lantiq.

16:25 – 16:50 Tunable High-Quality White light Through Quantum Dot Technology

Speaker: Kai Su Chief Technology Officer

NNCrystal US Corporation

Quantum dots demonstrate several unique advantages compared to conventional phosphors for LED-based white light generation, including broad absorption, narrow emissions, and decreased self-absorption in the green/yellow region. To compete with traditional phosphors in LED lighting applications, quantum dots need to pass several key hurdles such as resistance to thermal/photo degradation, minimum scattering and self-absorption losses and ease of delivery. In this presentation, a new class of low-self absorption quantum dots or LR dots and their applications to produce warm white lights with high CRI will be described. The physical properties of these materials and their performance in LED lamps or fixtures will also be discussed.

Dr. Kai Su joined the Advanced Ceramic Program, Dow Corning Corpora-tion in 1995. During his career at Dow Corning, Dr. Su led development efforts on a variety of technologies including ceramic materials, silicon based low k dielectric materials, thermally conductive materials for electronic devices, and optical silicones for photonic devices and LED encapsulation. In 2007, Dr. Su was appointed as technology platform manager for the Advanced Material and Ventures Business at Dow Corning Corporation. In 2010, he joined NNCrystal as Chief Technology Officer. Dr. Su has produced more than 40 publications and patents.

16:50 – 17:15 Enabling the LED Lighting Revolution: LED Driver Electronics is the Next “Big Thing”

Speaker: Leonard Livschitz President and CEO

Luxera, Inc.

For years the majority of investments related to LED lighting were made into the development of LED die and LED emitter packaging. Leading LED manufacturers make forward looking statements of LEDs approaching $0.001/lm in the near future. What about the rest of the system? This presentation will demonstrate the paradigm shift approach in LED driver technology to overcome the limiting factors of current electronics and open the door to a truly cost-efficient driver electronics platform with superior reliability and performance as well as features for future system upgrades and functionality.

Leonard Livschitz is the founder of Luxera as well as its president and CEO. Mr. Livschitz is a recognized industry expert in LED Lighting. For over 15 years he held a number of executive and technical positions in sales, marketing, business development, and R&D with Philips Lumileds Lighting, LedEngin, Visteon Lighting and Ford Motor Company.



SESSION 4: HB LED APPLICATION TRENDS

9:30 – 10:10 National Status and Strategies of LEDs in Korea

Speaker: Moo Whan Shin Professor, School of Integrated Technology, College of Engineering

Yonsei University

The Korean government continues its strong support for the country’s national LED programs. This presentation will review the Korean government’s strategies and R & D plans, and the dynamic environment of Korea’s LED industry. The Korean government has set up a new 2060 plan according to which 60% of the national lighting system will be replaced by LEDs by the year 2020. This presentation will provide detailed information on recent government plans and on the status of the Korean LED industry.

Prof. Moo Whan Shin is an expert on thermal packaging of high power LEDs. He is a Member of Presidential Committee on Green Growth and the chair of LED TFT. He is currently President of the Korea Society of Optoelectronics and a director of the International Solid State Lighting Alliance. He is an honorary director for the Korean Association of Photonic Industry Development.

10:10 – 10:50 Dynamics of LED Driver Technology and Markets

Speaker: Tom Hausken Director, Optoelectronic Components

Strategies Unlimited

The driver is critical to the overall performance of a LED system, especially regarding efficiency, reliability, price and special features such as dimming. But, technical discussions often require a “deep dive” for which few customers have the expertise or patience. This presentation will explain some basic concepts about drivers and driver ICs, high-level trends in technology and present a market over-view. Some examples from suppliers will be shown to highlight recent innovations.

Tom Hausken has over 25 years in the semiconductor and optoelectron-ics industries, spanning device and materials research, product devel-opment, laboratory management, and technology and market analysis. Joining the Strategies Unlimited staff in 1999, he specializes in studies in optical and electronic components, including active and passive components for optical networks, and image sensors. Previously, he was a coordinator for the U.S.-Japan Joint Optoelectronics Project with the Optoelectronics Industry Development Association (OIDA). He was also a technology policy analyst at the U.S. Congressional Office of Technol-ogy Assessment, in Washington D.C. There, he contributed to three re-ports on information technology and communications policy issues for congressional committees.

11:10 – 11:50 Remote Phosphors: How New Technology is Improving Flexibility, Efficiency, and Consistency in LED Systems

Speaker: Yi Qun Li Executive Vice President and CTO

Intematix Corporation

This presentation will discuss the advantages remote phosphors provide in flexibility, efficiency, and color accuracy, including the ability to change CCT and CRI in the same fixture simply by chang-ing the remote phosphor lens. It will also discuss how to achieve the highest performance from a remote phosphor luminaire design by optimizing design of secondary optics and eliminating unnecessary system components. The presentation will address several common design obstacles and explain how to avoid them to optimize efficien-cy, and it will also address improvements in manufacturing, includ-ing printing of phosphor inks as well as plastic phosphor composites. Finally, the presentation will review how remote phosphors reduce LED color binning and what that means for the LED industry.

Dr. Yi Qun Li is co-founder of Intematix Corporation, and currently serves as Executive VP and CTO. He plays an instrumental role in growing In-tematix, and leads technology development, establishing subsidiary companies, strategically marketing products, and positioning Intematix as a leader in the SSL industry through the expansion of components and lighting products. Dr. Li has spent more than 20 years pioneering material innovations and developing products. He has published more than 50 scientific papers, and holds numerous patents.

11:50 – 12:30 Photobiological Safety Standards for LEDs — Are You Ready?

Speaker:Akio YasuharaUnderwriters Laboratories Japan

LEDs have advanced to the point where some are capable of exceed-ing limits defined in eye safety specifications, emitting frequencies of high-energy visible light (HEV) at levels that have been linked with photobiological effects such as macular degeneration. Manufactur-ers are increasingly being held accountable for developing LEDs that protect users. This presentation will offer a first look at the latest photobiological research and discusses processes for testing photobiological safety. Also discussed will be the types of standards under development to protect human health as LEDs become more prevalent.

12:30 HB LED MARKET CONFERENCE TRACK ADJOURNS




13:30 – 14:10 Japanese Lighting Designer Perspective

Speaker: Satochi Uchihara Representative

Uchihara Creative Lighting Design, Inc.

This presentation will discuss the outlook for LED lighting based on the achievements to date of architectural lighting using LEDs. It will also propose that safe, attractive and small light sources will enable the future of lighting for human beings.

Satochi Uchihara graduated from the Department of Design, Tama Art University in 1982. He entered Motoko Ishii Lighting Design Inc. in 1982, and established Uchihara Creative Lighting Design Inc. in 1994. Mr. Uchihara is a member of the Illuminating Engineering Institute of Japan, the Illuminating Engineering Society of North America (IESNA), and the International Association of Lightning Designers (IALD)

14:10 – 14:50 Designing the Retrofit Bulb

Speaker: Ray Chock Global Segment Marketing Manager

Philips Lumileds Lighting

The need for energy efficient, robust, long-lived lighting solutions has never been greater. Globally, LED bulb adoption has increased substan-tially over the last year. Even with the high demand and dropping prices for LEDs, designing a high performance, cost effective retrofit bulb is very challenging. Additionally, there are a many different bulb types including omnidirectional, directional and decorative. A thorough un-derstanding of the LED, thermal system, optical design and driver size/efficiency is needed to successfully enter this market. This presenta-tion will cover the fundamental system design challenges and tradeoffs needed to make low-cost, high-performance LED retrofit bulbs.

As Global Segment Marketing Manager, Ray Chock is responsible for developing new opportunities and establishing product requirements for emerging applications at Philips Lumileds Lighting. He has worked in the optoelectronics industry for over 15 years.

15:20 – 16:00 Quality of Light for LED Illumination

Speaker: Noboru Kaito Representative Director, Director of Business Development

Xicato Japan K. K.

Illumination design using LED light sources has recently become com-mon. However only energy saving and long life are emphasized and less attention is paid to the quality of light. This presentation explains the unique issues of LED light sources in terms of quality of light and how to achieve good quality of illumination using LED light sources.

Noboru Kaito joined Hewlett-Packard Japan (later Agilent Technologies Japan) and later moved to Lumileds Lighting (now Philips Lumileds Lighting). He held an R&D manager position in The Netherlands for three years. He established Xicato Japan K.K. when Xicato began doing business in Japan in 2009.

16:00 – 16:25 New Technologies: Light Recording and Playback

Speaker: Steve Paolini CEO

Telelumen

Today solid state lighting has begun replacing vacuum lighting in many applications. While there is still work to be done, particularly in reducing cost, there is little doubt SSL will become the dominant form of electric lighting in years to come. If history is any guide, sim-ply replacing the existing vacuum technology with a new solid state technology will not be the end point. In addition to high efficacy and long life, LEDs allow much greater control of the visible spectrum for fun and profit. One application is the record and playback of illumi-nation events such as a sunrise-to-sunset recording of daylight and the actual reproduction of a candle flame. This talk will briefly review famous replicators in history and explain the current activities in light recording. Finally, a playback demonstration of existing light record-ings will be provided.

Steve Paolini joined Hewlett Packard’s Optoelectronics Division in 1981. There he held a variety of engineering and management positions in California, Japan, and Malaysia. In 2000 he joined Lumileds and held management positions in IP, Business Development, and Product Devel-opment. In 2007 he founded Telelumen LLC, where he is currently the CEO. In 2009 he added the responsibility of CTO at Lunera Lighting Inc. Steve often speaks at conferences and universities on a variety of topics relating to LEDs and holds four issued patents.

16:25 – 16:50 New Technologies: Flexible Graphite — Solutions for SSL Thermal Management

Speaker: Stanley Hsiao Applications Engineer

Graftech International Holdings

The emergence of solid-state lighting has highlighted the need for im-proved thermal management solutions. Flexible graphite is now used as either a thermal interface material (TIM) or as an advanced heat spreader. Flexible graphite TIM outperforms messy thermal greases and does not dry out. Flexible graphite heat spreaders enable lower junction temperatures and longer LED lifetimes in both new and retrofit luminaire designs. This presentation will explain the benefits of aniso-tropic ultra-high thermal conductivity material for SSL applications.

Stanley Hsiao received his undergraduate degree in Mechanical Engineering from National Tsing Hua University (Taiwan) and his mas-ter’s degree, also in Mechanical Engineering, from National Taiwan University (Taiwan). In industry, Stanley successfully developed server/storage systems including a 2U, 8-processor system. He currently works at GrafTech International as an applications engineer, specializing in flexible graphite thermal management solutions for the consumer electronics industry.

16:50 LEDS IN LIGHTING CONFERENCE TRACK ADJOURNS

LEDS IN LIGHTING CONFERENCE TRACK

ACROSENTEC Co., Ltd.

AIXTRON

Arco Infocomm,Inc.

The Bergquist Company

Entray Japan Co.

Furutaka Electronics Co.,Ltd.

FUTURE Electronics

GT-Solor

HIRAYAMA Manufacturing Corporation

IRIS OHYAMA Inc.

Japan LED Association

KITZ SCT Corporation

KLA TENCOR

Kyokko Trading Co.,LTD

Lumileds

MARVELL

Metro-Fab Engineering Inc.

MKS Japan, Inc.

Momentive Performance Materials Japan LLC

MONOLITHIC POWER

Nihon Veeco K.K.

Ocean Photonics, Inc.

Optical Solutions Corporation

OptoSirius Corporation

Otsuka Electronics Co., Ltd.

Prolinx Corporation

Radiance Corporation

Rsoft Design Group Japan K.K

RUBICON Technology

SAMAR International Corporation

SHIMADZU Corporation

Shin-Etsu Chemical Co., Ltd.

Spectra Co-op

SUPERTEX

Tokushima Industrial Promotion Organization

Toyohashi University of Technology

UNDERWRITERS Laboratories Inc.

UNIBRITE Technology Co., Ltd.

WAGO Company of Japan, ltd.

WIN&WIN Corp.

YAMAGUCHI Prefectural Industrial Technology Institute

LED Japan Conference & Expo/ Strategies in Light Conference

exhibitor & sponsor list (As of June 20, 2011)


sponsorship + exhibit opportunitiesThe HB LED industry continues to attract worldwide participation as the market expands in all regions of the globe. Whether you are a supplier, an LED manufacturer trying to reach customers, an attendee looking for new product information, or a buyer exploring the latest technologies, LED Japan/Strategies in Light can help you

achieve your objectives.

AS A SPONSOR OR EXHIBITOR, YOU WILL REALIZE THE FOLLOWING BENEFITS:• Cost-Effective ROI

• Market Review of the Industry and Updated Five-Year Forecast

• Insight on the crucial business and technological issues from industry leaders

• Dynamic Networking Opportunities

EXHIBITORSIn addition to HB LED manufacturers, LED Japan/Strategies in Light will be attractive to companies that supply equip-ment, materials and chemicals to these manufacturers. All elements of the HB LED vertical supply chain are represent-ed in Japan, ranging from substrates, to process materials and chemicals, to manufacturing equipment.

WHO SHOULD EXHIBIT• LED manufacturers

• Suppliers and distributors of equipment and materials to the LED industry

• LED system manufacturers

• Manufacturers of test & measurement equipment

• Manufacturers of design and production tools for LEDs

• Lighting product manufacturers

APPLICATIONS INCLUDE:• General lighting

• Illumination

• Mobile applications

• Signs and signals

• Displays

• Automotive lighting

• Electronic equipment

for more information on exhibiting or sponsoring:USA- West Coast, Europe, and Asia (Outside Japan): Tim Carli at (650) 946-3163 or [email protected].

USA- East Coast: Mary Donnelly at (603) 891-9398 or [email protected]

Japan: Maiko Kobayashi +81(3)3219-3641 or [email protected]

venue + hotel informationPacifico Yokohama 1-1-1 Minato Mirai, Nishi-ku, Yokohama 220-0012, Japan

Pacifico Yokohama is located in Yokohama with easy access from air, land and sea, bringing visitors from all over the world as well as from the urban area. Minato Mirai 21 is a new town created in Yokohama, a historical and international city. Pacifico Yokohama is located on the waterfront surrounded by greenery. After the convention, you can enjoy shopping, amusement facilities, art museums, etc.

HOTEL INFORMATION

OFFICIAL TRAVEL AGENT for LED Japan/Strategies in Light 2011JTB Global Marketing & Travel Inc. 2-3-11 Higashi-Shinagawa, Shinagawa-ku, Tokyo 140-8604, Japan

LED JAPAN/STRATEGIES IN LIGHT DESK

Office Hours: Monday – Friday 9:30-17:30Closed on Saturday, Sunday and HolidaysPhone: +81-3-5796-5446Fax: +81-3-5495-0785Email: [email protected]

HOTEL ACCOMMODATIONS

We have reserved rooms near the site for participants during the fair. It isrecommended that hotel reservations be received by JTB Global Marketing & Travel Inc. (JTB GMT) as soon as possible to ensure availability. Late applications are subject to availability. Visit the website for more hotel information.

RESERVATION AND PAYMENT

A) For hotel reservation, please complete the Hotel Reservation Form found on the LED Japan website and send it by facsimile to JTB GMT no later than August 26, 2011. (The tentative reservation details will be sent by fax or by e-mail as soon as your request is confirmed.) B) Application must accompany the payment method for the total accommodation charges in Japanese Yen. Payment should be made with one of the following credit cards:

MASTERCARD / DINERS CLUB / VISA / AMERICAN EXPRESS / JCB JTB GMT will charge the total amount for the total accommodation charges by the designated date in the reply fax, and will fax a written confirmation of hotel reservation.

CANCELLATION

In the event of cancellation, the following cancellation fees will be deducted before any refund is made.• Up to 10 days before the first night of stay None

• 9 to 2 days before 10% of daily room charge

• 1 day before 80% of daily room charge

• On the day of arrival or no notice given 100% of daily room charge

To cancel or to change a booking, please fax a written notification to JTB GMT. Fax number: +81-3-5495-0785


2011 ConferenCe & expo registration form

sept. 28 – 30, 2011pacifico Yokohama Yokohama, Japan

Payments must be received by published date in order to receive early registration discounts.

Cancellations must be received in writing before August 28, 2011 in order to receive a refund, minus $100 administrative charge. After August 28, 2011, refunds are not available. Substitutions may be made at any time by contacting the registration office in writing.

BEST VALUE TOTAL ACCESS PASS: Wednesday, September 28, Thursday, September 29, and Friday, September 30(Includes BOTH Workshop 1 & 2, BOTH HB LED Market and LED Lighting Conference Tracks, Exhibition & Exhibitor Seminar Presentations on the Exhibition Floor, Networking Reception, Conference Proceedings, Refreshment Breaks & Lunch)

Paid On Or Before 8/15/11— Early Bird Rate $800 USD =____________

Paid After 8/15/11 $900 USD =____________

FLEXPASS COnFEREnCE FEE: Thursday, September 29 & Friday, September 30(Includes BOTH HB LED Market and LED Lighting Conference Tracks, Exhibition & Exhibitor Seminar Presentations on the Exhibition Floor, Networking Reception, Conference Proceedings, Refreshment Breaks & Lunch)


Paid After 8/15/11 $700 USD =____________

HB LED MARkET COnFEREnCE FEE: Thursday, September 29 & Friday, September 30 (Includes HB LED Market Conference Track ONLY, Exhibition & Exhibitor Seminar Presentations on the Exhibition Floor, Networking Reception, Conference Proceedings, Refreshment Breaks & Lunch)


Paid After 8/15/11 $550 USD =____________

LED LigHTing COnFEREnCE FEE: Friday, September 30(Includes LEDs In Lighting Conference Track ONLY, Exhibition & Exhibitor Seminar Presentations on the Exhibition Floor, Conference Proceedings, Refreshment Breaks & Lunch on Friday only)


Paid After 8/15/11 $250 USD =____________

PRE-COnFEREnCE WORkSHOPS (Includes Workshop, Lunch on Wednesday, Exhibition and Workshop Proceedings) Workshops are ONLY included in Total Access Pass. Workshops are additional and not included in the HB LED Market conference, LED Lighting conference or FLEXPASS conference registration fees.

Wednesday, September 28 9:00 AM – 12:00 PM WK#1: Thermal Management of LEDs $150 USD____________

Wednesday, September 28 1:00 PM – 4:00 PM WK#2: Test and Measurement of LEDs and LED Systems $150 USD____________

FREE EXHiBiTS OnLy PASS: Wednesday, September 28, Thursday, September 29, and Friday, September 30 (Access to Exhibits only and Exhibitor Seminar Presentations) FREE = $0.00___________

nETWORking RECEPTiOn: Thursday, September 29 $50 USD =__________

Please Add All Selections And Total. Total Payment Due :____________________

METHOD OF PAyMEnT CHECk EnCLOSED (in US funds only)

WiRE (Wire instructions will be provided on invoice)

CREDiT CARD: MASTERCARD VISA AMERICAN EXPRESS DISCOVER

4 WAyS TO REgiSTER1. online: Visit www.sil-ledjapan.com and fill out the registration form

on the registration page of our website.

2. By fax: fax your completed reg form to: +1 918 831 9161 or toll free (Us only): +1 888 299 8057

3. By mail: LeD Japan 2011 Conference & exhibition registration, p.o. Box 973059, Dallas, tx 75397-3059

4. email: scan and send your completed form to–[email protected]

early Bird registration must Be paid on or before august 15, 2011

pLease CompLete tHis seCtion to reCeiVe an aDmission BaDge

1. tYpe of CompanY or organiZation: (seLeCt one)

01 Designer/Specifier/Installer/End-User02 LED Module/Sub-System Manufacturer03 � LED Equipment & Instrument Supplier04 LED Material & Chemical Supplier05 Test & Measurement/Standards06 LED Chip Manufacturer07 �Lighting Fixture or Display Manufacturer08 LED Packager09 Optics & Optical Design10 Drivers & Power Supplies11 ��Equipment/Materials Supply for Chip

Manufacturing12 Distribution/Sales Representation13 Financial & Consulting14 Academic or Government Research15 Media & PR16 Other, Please Specify__________________________.

2. JoB fUnCtion: (seLeCt one)01 Mgt (CEO, President, GM, VP)02 Engineering/Product/Technical Manager03 Design Engineer04 Architect Lighting Designer05 Product Engineer & Manufacturing06 Corp R&D07 Distribution & Sales08 Purchasing09 Consulting10 Investment/Financial11 Other,Please Specify __________________________.

3. appLiCations areas of interest:(CHeCk aLL tHat appLY)01 General Lighting02 Entertainment & Decorative Lighting03 Vehicles04 Signals05 Signs & Displays06 Mobile Appliances07 Industry & Medical08 Architect/Lighting Designer/Specifier09 Other, Please Specify __________________________.

4. WHat proDUCts Do YoU pUrCHase or speCifY? (CHeCk aLL tHat appLY)

01 LED Chips02 LED Manufacturing Equipment03 Materials & Chemicals for LED Manufacturing04 LED Modules & Subsystems05 Packaged LED06 Chip-On Boards07 Driver ICs08 Drivers & Control Equipment09 �Optical Design Software & Services10 Test & Measurement Equipment11 Optics, Lenses, Diffusers, Etc.12 Packing Materials, Heat Sinks13 Displays14 Lighting Fixtures15 Other, Please Specify__________________________.

5. WHat pUBLiCations Do YoU reaD to oBtain information on HB LeDs? (CHeCk aLL tHat appLY)

01 LEDs Magazine02 Compoundsemionline/Solidstatelighting.

Net/Lightimes03 � Lighting Design+Application Magazine04 LED Journal05 Other, Please Specify______________________________.

6. pUrCHasing roLe: (CHeCk aLL tHat appLY)01 Specify02 Recommend03 Approve04 None

7. HoW DiD YoU Hear aBoUt oUr eVent? (seLeCt one)01 Magazine Ad02 Banner Ad on Website03 Email Alert04 Enewsletter05 Direct Mail Brochure06 Web Search07 Colleage08 Other, Please Specify__________________________.

Registrant’s Name ________________________________________________________________________________________________________________________

Title/Position ____________________________________________________________________________________________________________________________

Company _______________________________________________________________________________________________________________________________

Address ________________________________________________________________________________________________________________________________

Address 2 ______________________________________________________________________________________________________________________________

City ___________________________________________________________________________________State____________________________________________

Country ________________________________________________________________________ Zip/Postal Code____________________________________________

Telephone _______________________________________________________________________________ Fax____________________________________________

Email _________________________________________________________________________________________________________________________________

PRIORITY CODE

Credit Card Number: _________________________________ Expiration Date: ________

Full Name (as it appears on card) ______________________________________________________

Card Holder Signature ______________________________________________________

LD52WB

REgiSTRATiOn FEES

WK#1: Thermal Reliability for LED Lighting Design

LED JAPAN Conference Brochure Final 071411

Documents

Transcript of LED JAPAN Conference Brochure Final 071411