LECTURE 3: THE BUSINESS CASE FOR GREEN AND ......2012/06/02 · TEXT STATS • 2.5 Trillion per...
Transcript of LECTURE 3: THE BUSINESS CASE FOR GREEN AND ......2012/06/02 · TEXT STATS • 2.5 Trillion per...
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LECTURE 3: THE BUSINESS CASE FOR GREEN AND GREEN IT
(First–HowareourCarbonInstinctsgettingon?)
Thenintothemainstuffoftheday:
–Waysoflookingatthebusinessagenda
–Casestudiesfromdifferentindustries
–GreenIT?
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DIRTY WASHING
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WATER
500mlbottledwater
Locallysourced:110gCO2e
Average:160gCO2e
600milesbyroad:215gCO2e
1pinttapwater:0.14gCO2e
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TROUSERS
Nylon:3kgCO2eCotton:6kgCO2e
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PLASTIC CARRIER BAG: 10GLow5g
High50g Average
Thin10gHeavyDuty
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EMISSIONS PER PERSON
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FOOD IN PERSPECTIVE
•GHGfootprintofUKfood=160mtCO2e(HMGov:‘Food2030’)
•UKfood=20%ofUKconsumptionfootprint(excludingchangesinLandUse)
•30%(includingchangesinlanduse)(‘WWFHowLowCanWeGo?’2010)
•Wehavetoeat
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BOOTHS GHG FOOTPRINT
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FOOD TRANSPORT 9% OF TOTAL
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PACKAGING –7% OF TOTAL
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GHGS FROM BOOTHS SALES
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Flowers
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PHOTOVOLTAIC PANELS
Manufacture:
3.5tonnesCO2e
Lifetimesaving:
50tonnesCO2e
Toproduce1800kWhelectricityperyear...
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LAPTOP: 400KGLow100Kg?
High1tonne?
Average400Kg
??? ???
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LAPTOP: ~50G / HOUR OPERATIONAL
12g150g 63Kg
Olddesktop Energyefficientlaptop
PowerhungryiMacorsimilar
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TEXT MESSAGE: 0.014G PER MESSAGE
0.014g32,000tonnes
Alltheworldstexts
peryear
Onemessage
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TEXT STATS
•2.5Trillionperyear–(25%inChina,20%inPhilipineswhereeach
phonesends15perday)
–Wesend6perday,intheUSit’s2perpay)
(Gartner2007Predictionfor2008)
•Globally,32,000tonnefootprintperyear
•Isthatalot?
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AN EMAIL: ~4-50G PER MESSAGE
0.3g
Todeleteaspam
message
50gAverage
4g
Alongemailwithabigattachmentto
read
Topropermessage
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SPAM STATS•62trillionspamsperyearrequiring33billionKWhof
electricityand20milliontonnesofCO2e
•78%ofemailincomingemailsarespam,resultingin
22%ofthefootprintofyouremail(becausetheyarequicktodealwith)
•Whatifthecost
ofanemailwas1p?
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EMAIL CONTINUED …•60emails(properones)hasthesamefootprint
as1letter
•Sodoesemailgiveusacarbonsaving?
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DATA CENTRES
2010:130milliontonnesCO2e
Predictionfor2020:
250–340milliontonnesCO2e
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NOBODY WANTS TO BE TOLD WHAT TO DO …
…BUT THEY DON’T WANT YOU TO HOLD OUT ON THEM EITHER!
SO I’VE ENDED UP ADDING A COUPLE OF SLIDES .
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IF YOU DIDWANT TO CUT CARBON
•Mapoutyourowncarbon•Pickyourbattles
bigwinswithlifestylebenefitsfirstavoidmissdirectionsofattention
•Startwithtwoorthreebigthings
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EXAMPLES OF THINGS YOU MIGHTCHOOSE
•Reduceflights•Changeyourcommute/cutyourmileage•Getanefficientsmallcarnexttimeorshare•Cutfoodwaste•Goseasonal•Swapmeatforplantbased•Simplehouseholdenergyefficiency(insulate,cut
drafts,boiler,lightbulbs)•Buyless,buyquality,byEuropean,lookafterit,
mendit,freecycleit.
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THE FOOD WE THROW AWAY
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GREENHOUSE GAS EMISSIONS
Fromwww.worldmapper.org
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TO SUMMARISE WHERE WE AREToomuchfuelintheground
Toomuchinfrastructureforburningit
Reboundsandbackfiresnullifytechnologicalbenefitsintheabsenceofdemandreduction
ChallengesofGlobalSocietyInadequatelygrasped–tooabstract,
toocomplexandtoofarinthefutureforustocareabout.
Toomuchmoneywrappedupintherunnawaytrain
SailingtotheNorthpolein3years?
Nodentsintheexponentialcurves
Notenoughdedicationtotruth
Pitifulqualityofanalysis
Carbontimebombinthedevelopingworld
Inadequatemetrics
Individualisticcultureisnogoodforabiggerthanselfproblem
Denial
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HOW TO BRING ABOUT CHANGE•Sorry,nodefinitiveanswers–justmyexperimentsandreflections•Nooneknowstheanswers–otherwisewe’dbegettingthere–andwe’renot.•Parallelprocesses?–willwhatworksforme,myfriends,youworkfor,businesses,theUK,theworld?
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HOW CAN WE ASPIRE TO THINGS THAT DON’T STOP OTHERS HAVING WHAT THEY NEED?•Cars/fastfashion/weekendsontheother
sideoftheworld?
•Whatarethealternatives?Howwemakethemevenmoreappealing?
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SOME PREDICTIONS
Weretheyright?
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•‘Climatechangecouldplausiblybecomeamainstreamconsumerissueinthenextfiveyears.’
•‘Whenthishappens,therewillbereputationalimplicationsformanysectors.’
•‘Formanysectorstheleadtimeforactioncouldbeseveralyears,leavingunpreparedcompaniesatrisk.’
‘BrandValueatRiskfromClimateChange’CarbonTrust2005
Researchonbrandimpactofclimatechange
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•“Theuniversaladoptionofbasicgreenideashasbeenpossiblytheswiftestshiftinconsumerattitudeswehavewitnessedinrecenttimes…fasterthantheinternetrevolutionandfasterthanthetakeupofmobilephones.”
•80%of3000consumersquestionedbelieveitisimportantthatcompaniesareenvironmentallyfriendly
•Greenbrandsareperceivedashavinghighquality•Howconsumersjudgegreennessisa‘complexmixtureofperceptionan
reality’.•“Brandsthatalignthemselveswithenvironmentalconcernsatthis
relativelyearlystageinthedebatecanexpecttosecurecompetitiveadvantagegiventhatenvironmentalconcerncanonlygrowinthefuture.”
‘2007ImagePowerGreenBrandsSurvey’LandorAssociatesMay2007
Researchonbrandimpact
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SOME QUOTES
•“Somebusinessesarereallystupid–youshowthemwaysthattheycansavemoneyandtheyjustdon’tbothertodoit”–Environmentalconsultant
•“It’sonethingforaconsultanttocomeinanddoanaudit.It’squiteanotherthingtosellinthechange”–MDofanSME
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CONSULTING PRINCIPLES
•Understandthebusinessperspective–theyarerarelystupid!
•Workwiththebusinessagenda–thewholeagenda
•Beclearandunapologeticaboutenvironmentalagenda
•Attheendoftheday,lifehastobebetterasaresultofwhattheydo.
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AUGILL CASTLE
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TIME/COST/CARBON –AN ILLUSTRATION
0
100
200
300
400
500
600
700
800
900
Premises fuel &water
Business TravelCommutingFreight &Postage -Outbound
Consumables &ProductMaterials
PackagingWaste to landfillCapital ItemsFood anddomestic
purchases
CO2e (tonnes)
Cost (£ '000)
Time (person working weeks)
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THE LAKE DISTRICT: THE GREENHOUSE GAS FOOTPRINT OF RESIDENTS AND VISITORS: 2.3 MILLION TONNES CO2E
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FLIGHTS FROM…AS % OF TOTAL
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THE UK HOTELS, PUBS AND CATERING INDUSTRY
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0%
10%
20%
30%
40%50%
60%
70%
80%
90%
100%
OptimisticMidRange.
Ifwedideverythingidentifiedsofar
Stilltocome
PublicSectorEnergy
Travel
Renewables
HomeEnergy
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MEETING 3 PSYCHOLOGICAL NEEDS
Competence(Feelingcapable)
Autonomy(Choice)
Relatedness(Belonging)
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MEETING AND DENYING NEEDS
Competence(Feelingcapable)
Autonomy(Choice)
Relatedness(Belonging)
‘Youhaveto…’Whythe10:10videomissedsobadly
BedifferentSociallyexcludeyourselfBybeinganerdy,unfashionable,worthypersonwhoisn’tallowedtohavefunlikeeveryoneelse.
Youshoulddosomethingbutyoudon’tknowwhattodo.Everythingyouunderstoodabouthowtolivehasbeenwrong.
BrightpeoplegetitPeoplewhoarecapableofabstractthinkingandempathygetclimate.Enableunderstanding
•Liberateyourselffrombrainwashing•BuyL’Orealifyouwantto,notbecauseyouwontbeworthitifyoudon’t
•Everyonelikeyouisdoingitalready•Bepartofaradicalgroup.
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ONE RESEARCHER’S COMMENTS•Threemostimportantthingstosuggestifyou
wantsomeonetobemoresustainable
(Learnedfromfocusgroups):–Besustainableandyouaremorelikelytogeton
TV
–Besustainableandyouwillbecomemoreattractive
–Besustainableandyouwillbemorelikeeveryoneelse
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UK -WHAT WOULD I DO IF I WAS THE BENEVOLENT DICTATOR? •Reframeausterity/recession.•Redefinegrowth•Trackwelbeing•Reduceinequality–stronglyprogressiveausterity
measures•Usetaxandbenefitstoincentivisebehaviours•Threegoodreads:
–ProsperitywithoutGrowth–TimJackson–TheSpiritLevel–RichardWilkingsonandKatePickett–CommonCauseWWF
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LONDON TO HONG KONG RETURN
Economy3.4tonnesCO2eFirst–13.5tonnesCO2e
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PLASTIC BAG
Lightweight–3gCO2e
Standard–10gCO2e
Heavyweight–50gCO2e
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ASPARAGUS
250glocal,seasonal:
125gCO2e
250gairfreightedfromPeru:
3.5kgCO2e
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HAVING A CHILDCarbonconsciouschild:
100tonnesCO2e
Averagechild:
373tonnesCO2e
Highimpactoffspring:
2000tonnesCO2e
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LOFT INSULATION
Outlayfora3bedroomhouse:
350kgCO2e
Paybackover40years:
35tonnesCO2e
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A VALANTINE ROSE
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PAS 2050 PROBLEMS•Boundaryproblems
•Datasetproblems
•Generalisationproblems(usuallyassociatedwithIOA,butjustasseriousinsimplifiedPLCAs)
•Noteverythingitsaysonthetin
•Organisationalburden
–Higheffort
–Disadvantagesthesmallorganisation(andhenceadvantagesthelargerorganisation)
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PAS 2050 -THE POSITIVES•Tamesthewildwestslightly
•Providesbasisforunderstandingwheretheissuesarewithinasupplychain
•Providescomfort
•Providesincome