LECTURE 3: THE BUSINESS CASE FOR GREEN AND ......2012/06/02  · TEXT STATS • 2.5 Trillion per...

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LECTURE 3: THE BUSINESS CASE FOR GREEN AND GREEN IT (First – How are our Carbon Instincts getting on?) Then into the main stuff of the day: Ways of looking at the business agenda Case studies from different industries Green IT?

Transcript of LECTURE 3: THE BUSINESS CASE FOR GREEN AND ......2012/06/02  · TEXT STATS • 2.5 Trillion per...

Page 1: LECTURE 3: THE BUSINESS CASE FOR GREEN AND ......2012/06/02  · TEXT STATS • 2.5 Trillion per year – (25% in China, 20% in Philipines where each phone sends 15 per day) – We

LECTURE 3: THE BUSINESS CASE FOR GREEN AND GREEN IT

(First–HowareourCarbonInstinctsgettingon?)

Thenintothemainstuffoftheday:

–Waysoflookingatthebusinessagenda

–Casestudiesfromdifferentindustries

–GreenIT?

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DIRTY WASHING

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WATER

500mlbottledwater

Locallysourced:110gCO2e

Average:160gCO2e

600milesbyroad:215gCO2e

1pinttapwater:0.14gCO2e

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TROUSERS

Nylon:3kgCO2eCotton:6kgCO2e

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PLASTIC CARRIER BAG: 10GLow5g

High50g Average

Thin10gHeavyDuty

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EMISSIONS PER PERSON

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FOOD IN PERSPECTIVE

•GHGfootprintofUKfood=160mtCO2e(HMGov:‘Food2030’)

•UKfood=20%ofUKconsumptionfootprint(excludingchangesinLandUse)

•30%(includingchangesinlanduse)(‘WWFHowLowCanWeGo?’2010)

•Wehavetoeat

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BOOTHS GHG FOOTPRINT

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FOOD TRANSPORT 9% OF TOTAL

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PACKAGING –7% OF TOTAL

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GHGS FROM BOOTHS SALES

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Flowers

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PHOTOVOLTAIC PANELS

Manufacture:

3.5tonnesCO2e

Lifetimesaving:

50tonnesCO2e

Toproduce1800kWhelectricityperyear...

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LAPTOP: 400KGLow100Kg?

High1tonne?

Average400Kg

??? ???

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LAPTOP: ~50G / HOUR OPERATIONAL

12g150g 63Kg

Olddesktop Energyefficientlaptop

PowerhungryiMacorsimilar

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TEXT MESSAGE: 0.014G PER MESSAGE

0.014g32,000tonnes

Alltheworldstexts

peryear

Onemessage

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TEXT STATS

•2.5Trillionperyear–(25%inChina,20%inPhilipineswhereeach

phonesends15perday)

–Wesend6perday,intheUSit’s2perpay)

(Gartner2007Predictionfor2008)

•Globally,32,000tonnefootprintperyear

•Isthatalot?

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AN EMAIL: ~4-50G PER MESSAGE

0.3g

Todeleteaspam

message

50gAverage

4g

Alongemailwithabigattachmentto

read

Topropermessage

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SPAM STATS•62trillionspamsperyearrequiring33billionKWhof

electricityand20milliontonnesofCO2e

•78%ofemailincomingemailsarespam,resultingin

22%ofthefootprintofyouremail(becausetheyarequicktodealwith)

•Whatifthecost

ofanemailwas1p?

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EMAIL CONTINUED …•60emails(properones)hasthesamefootprint

as1letter

•Sodoesemailgiveusacarbonsaving?

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DATA CENTRES

2010:130milliontonnesCO2e

Predictionfor2020:

250–340milliontonnesCO2e

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NOBODY WANTS TO BE TOLD WHAT TO DO …

…BUT THEY DON’T WANT YOU TO HOLD OUT ON THEM EITHER!

SO I’VE ENDED UP ADDING A COUPLE OF SLIDES .

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IF YOU DIDWANT TO CUT CARBON

•Mapoutyourowncarbon•Pickyourbattles

bigwinswithlifestylebenefitsfirstavoidmissdirectionsofattention

•Startwithtwoorthreebigthings

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EXAMPLES OF THINGS YOU MIGHTCHOOSE

•Reduceflights•Changeyourcommute/cutyourmileage•Getanefficientsmallcarnexttimeorshare•Cutfoodwaste•Goseasonal•Swapmeatforplantbased•Simplehouseholdenergyefficiency(insulate,cut

drafts,boiler,lightbulbs)•Buyless,buyquality,byEuropean,lookafterit,

mendit,freecycleit.

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THE FOOD WE THROW AWAY

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GREENHOUSE GAS EMISSIONS

Fromwww.worldmapper.org

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TO SUMMARISE WHERE WE AREToomuchfuelintheground

Toomuchinfrastructureforburningit

Reboundsandbackfiresnullifytechnologicalbenefitsintheabsenceofdemandreduction

ChallengesofGlobalSocietyInadequatelygrasped–tooabstract,

toocomplexandtoofarinthefutureforustocareabout.

Toomuchmoneywrappedupintherunnawaytrain

SailingtotheNorthpolein3years?

Nodentsintheexponentialcurves

Notenoughdedicationtotruth

Pitifulqualityofanalysis

Carbontimebombinthedevelopingworld

Inadequatemetrics

Individualisticcultureisnogoodforabiggerthanselfproblem

Denial

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HOW TO BRING ABOUT CHANGE•Sorry,nodefinitiveanswers–justmyexperimentsandreflections•Nooneknowstheanswers–otherwisewe’dbegettingthere–andwe’renot.•Parallelprocesses?–willwhatworksforme,myfriends,youworkfor,businesses,theUK,theworld?

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HOW CAN WE ASPIRE TO THINGS THAT DON’T STOP OTHERS HAVING WHAT THEY NEED?•Cars/fastfashion/weekendsontheother

sideoftheworld?

•Whatarethealternatives?Howwemakethemevenmoreappealing?

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ENGAGING BUSINESSES

Mike [email protected]

An Associate Company of Lancaster University

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SOME PREDICTIONS

Weretheyright?

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•‘Climatechangecouldplausiblybecomeamainstreamconsumerissueinthenextfiveyears.’

•‘Whenthishappens,therewillbereputationalimplicationsformanysectors.’

•‘Formanysectorstheleadtimeforactioncouldbeseveralyears,leavingunpreparedcompaniesatrisk.’

‘BrandValueatRiskfromClimateChange’CarbonTrust2005

Researchonbrandimpactofclimatechange

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•“Theuniversaladoptionofbasicgreenideashasbeenpossiblytheswiftestshiftinconsumerattitudeswehavewitnessedinrecenttimes…fasterthantheinternetrevolutionandfasterthanthetakeupofmobilephones.”

•80%of3000consumersquestionedbelieveitisimportantthatcompaniesareenvironmentallyfriendly

•Greenbrandsareperceivedashavinghighquality•Howconsumersjudgegreennessisa‘complexmixtureofperceptionan

reality’.•“Brandsthatalignthemselveswithenvironmentalconcernsatthis

relativelyearlystageinthedebatecanexpecttosecurecompetitiveadvantagegiventhatenvironmentalconcerncanonlygrowinthefuture.”

‘2007ImagePowerGreenBrandsSurvey’LandorAssociatesMay2007

Researchonbrandimpact

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SOME QUOTES

•“Somebusinessesarereallystupid–youshowthemwaysthattheycansavemoneyandtheyjustdon’tbothertodoit”–Environmentalconsultant

•“It’sonethingforaconsultanttocomeinanddoanaudit.It’squiteanotherthingtosellinthechange”–MDofanSME

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CONSULTING PRINCIPLES

•Understandthebusinessperspective–theyarerarelystupid!

•Workwiththebusinessagenda–thewholeagenda

•Beclearandunapologeticaboutenvironmentalagenda

•Attheendoftheday,lifehastobebetterasaresultofwhattheydo.

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AUGILL CASTLE

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TIME/COST/CARBON –AN ILLUSTRATION

0

100

200

300

400

500

600

700

800

900

Premises fuel &water

Business TravelCommutingFreight &Postage -Outbound

Consumables &ProductMaterials

PackagingWaste to landfillCapital ItemsFood anddomestic

purchases

CO2e (tonnes)

Cost (£ '000)

Time (person working weeks)

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THE LAKE DISTRICT: THE GREENHOUSE GAS FOOTPRINT OF RESIDENTS AND VISITORS: 2.3 MILLION TONNES CO2E

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FLIGHTS FROM…AS % OF TOTAL

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THE UK HOTELS, PUBS AND CATERING INDUSTRY

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0%

10%

20%

30%

40%50%

60%

70%

80%

90%

100%

OptimisticMidRange.

Ifwedideverythingidentifiedsofar

Stilltocome

PublicSectorEnergy

Travel

Renewables

HomeEnergy

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ENGAGING PEOPLE

Mike [email protected]

An Associate Company of Lancaster University

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MEETING 3 PSYCHOLOGICAL NEEDS

Competence(Feelingcapable)

Autonomy(Choice)

Relatedness(Belonging)

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MEETING AND DENYING NEEDS

Competence(Feelingcapable)

Autonomy(Choice)

Relatedness(Belonging)

‘Youhaveto…’Whythe10:10videomissedsobadly

BedifferentSociallyexcludeyourselfBybeinganerdy,unfashionable,worthypersonwhoisn’tallowedtohavefunlikeeveryoneelse.

Youshoulddosomethingbutyoudon’tknowwhattodo.Everythingyouunderstoodabouthowtolivehasbeenwrong.

BrightpeoplegetitPeoplewhoarecapableofabstractthinkingandempathygetclimate.Enableunderstanding

•Liberateyourselffrombrainwashing•BuyL’Orealifyouwantto,notbecauseyouwontbeworthitifyoudon’t

•Everyonelikeyouisdoingitalready•Bepartofaradicalgroup.

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ONE RESEARCHER’S COMMENTS•Threemostimportantthingstosuggestifyou

wantsomeonetobemoresustainable

(Learnedfromfocusgroups):–Besustainableandyouaremorelikelytogeton

TV

–Besustainableandyouwillbecomemoreattractive

–Besustainableandyouwillbemorelikeeveryoneelse

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UK -WHAT WOULD I DO IF I WAS THE BENEVOLENT DICTATOR? •Reframeausterity/recession.•Redefinegrowth•Trackwelbeing•Reduceinequality–stronglyprogressiveausterity

measures•Usetaxandbenefitstoincentivisebehaviours•Threegoodreads:

–ProsperitywithoutGrowth–TimJackson–TheSpiritLevel–RichardWilkingsonandKatePickett–CommonCauseWWF

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QUESTIONS AND COMMENTS?

Mike [email protected]

An Associate Company of Lancaster University

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LONDON TO HONG KONG RETURN

Economy3.4tonnesCO2eFirst–13.5tonnesCO2e

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PLASTIC BAG

Lightweight–3gCO2e

Standard–10gCO2e

Heavyweight–50gCO2e

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ASPARAGUS

250glocal,seasonal:

125gCO2e

250gairfreightedfromPeru:

3.5kgCO2e

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HAVING A CHILDCarbonconsciouschild:

100tonnesCO2e

Averagechild:

373tonnesCO2e

Highimpactoffspring:

2000tonnesCO2e

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LOFT INSULATION

Outlayfora3bedroomhouse:

350kgCO2e

Paybackover40years:

35tonnesCO2e

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A VALANTINE ROSE

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PAS 2050 PROBLEMS•Boundaryproblems

•Datasetproblems

•Generalisationproblems(usuallyassociatedwithIOA,butjustasseriousinsimplifiedPLCAs)

•Noteverythingitsaysonthetin

•Organisationalburden

–Higheffort

–Disadvantagesthesmallorganisation(andhenceadvantagesthelargerorganisation)

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PAS 2050 -THE POSITIVES•Tamesthewildwestslightly

•Providesbasisforunderstandingwheretheissuesarewithinasupplychain

•Providescomfort

•Providesincome