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Creative Industries, Creative Individuals“Closing the gap”

José PIETRIMindShare ConsultingParis, France

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Let’s start with an experiment

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Move your hand from

“palm DOWN” …

…to “palm UP”

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BUT do not turn your wrist!

We assume it is IMPOSSIBLE…

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But ASSUMPTIONS can…Limit our possiblilities

Miss opportunities

Make errors in judgement and action

Become overconfident

Misunderstand other people, situations, etc.

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One dangerous assumption…

… between what we know we should do and what we actually do?

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What we assume we know about CCIs*? What they are

Why they are important

Where they are

Who can benefit

How we can benefit* Creative and Cultural Industries

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What CCIs are…

These are BUSINESSES…ProfitGrowthInnovation

… made up of individualsNot all are « CCI »Training, paths…Motivations

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What CCIs are… Differences on focus by country/region

For example: Paris region = fashion, film, gamesThere may be « surprises »

What are the focus areas in your region?

Actual differences in existing sectorsFor example: France includes culinary and wineNew sectors may be created

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In a nutshell:

CCI's are one of the

big employers of the EU

They (You!) are a powerhouse

of economic growth in Europe

Why CCIs matter…

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Why CCIs matter… for the years to comeConsidered « Industries of the FUTURE »

Economic growthJob creation

Possible « cross-fertilization » …Consumer electronics (design + product)

and « spill-over »Economicbut also knowledge

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Why CCIs matter for YOU (even if you are not CCI)

… a local example

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Where are the CCIs… and more importantly the creative people?

Everywhere!SectorsClustersInterest groups (many online)CommunitiesCo-working spaces

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Who can benefit?Business

Especially SMEs (all!)

Higher Education InstitutionsUniversitiesResearch CentersScience (but not only)

GovernmentAll levels – local, regional, national, EuropeanPolicy-makers

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How to reap benefits…Be aware, Stay aware…

Learn (use LEC project)

Act differentlyChange your assumtions (or at least look at

them)Close the gap

Motivation (individual, group, organization)

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AwarenessWhy is it important?

Knowing your strengths, weaknesses, vulnerabilities, thoughts and feelings is a big step towards knowing who you really are (you the individual, you the organization)

Awareness is the key to improving our ability to learn, apply that learning, share our situation and, eventually, to produce innovation in our organizations

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The LEC project… LEC self-paced on-line E-learning

LEC classroom course – by modulePowerPoint PresentationsTrainer’s GuidesLearner’s Notebook

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Where you can help…

“The cultural and creative sectors need multi-disciplinary environments where they can meet with businesses from other industries. Any public intervention aiming to further develop them calls for cross-sectoral fertilisation. This requires the development and testing of better business support instruments and policies that aim to facilitate cross-sectoral linkages and spill-overs. It implies fostering change amongst the sectors themselves while adding new skills and competencies into other industries and vice versa.”

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A challenge…One insight

One action

One contact

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Any questions whatsoever?

20

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Thank you for your attention!

jose.pietri@yahoo.commindshare2000@yahoo.com

Further extensive material, case studies, exercises, links and more can be found on www.lec-project.eu